During my interview process, I was first disrupted by Yang Yufei, and then faced some business industry issues that I didn't know very well, so I participated in the interview in a daze and walked out of the interview room in a trance.

At that time, I was almost sure that I was not playing, but Lao Ma told me with great interest that his interview process was easy and refreshing, and we all put our hopes on Lao Ma.

But three days later, when the list came out in the mailbox, it turned out to be my name instead of Lao Ma's name, which shocked us for a long time. First of all, there are more contestants who are better than me, and secondly, even Lao Ma, who thinks he has a good appearance, can't be shortlisted, and this result is beyond our expectations.

……

"Let's Start a Business" has a total of four teams, each team has six people, a total of 24 contestants; There are also special teams of film and television stars in the old, middle, and young worlds.

There is only one team of elderly businessmen between us, a total of six players, and they have not been eliminated; There are also six middle-aged businessmen, and they don't have many participants, only six entrepreneurs, and they don't say anything about elimination; The star team is also composed of six film and television stars from all over the country, and there is no elimination; The youth team had only five players, as one of the original team had withdrawn from the competition due to injury. And the remaining seat, the organizers gave a suspense. The player with the highest individual score in the first game of the youth team will be called up to join a team of six players.

There will be nine basic battles we will face, but we don't need to execute each of them to be finished. It is a point system, and there are two ways to start the finals, the first is that there is a player with outstanding strength in the four teams, and the individual points reach 100 points, and the final finals will be directly launched; The second is to complete nine tasks. One player with the highest score, and two members of the online voting team competed for the final champion, runner-up and third place.

"The competition system is that all the players of the winning team and the outstanding players of the losing team can get 20 points, that is, how can that team win five games in a row, and the excellent player is the same person, then the final will be directly opened." The old horse and I curled our fingers and calculated.

Although Lao Ma failed the interview, I, as a team member, have nominated him to the organizers, which means that if I can win the first best team, Lao Ma will join the youth team, but this is a one-fifth event, because the rest of the youth team also has nominations.

……

When the contest hosts a distribution task, the team leader can only bring one person into the studio.

"Marketing is the eternal theme of businessmen, our first comparison, but also than marketing; And our judging this time has two focuses, one is the mode of competition marketing, the second is sales, the competition time from now until one o'clock tomorrow afternoon, a total of 24 hours; The sales time is from 10 a.m. to 1 p.m. tomorrow, a total of three hours. ”

"For the sake of fairness, the sales venue of each team is selected by the organizer, a total of four subway sub-exits ABCD exit of one of the exits of Guangzhou Metro, and the specific location of each team will be determined by the captain by drawing lots."

……

The captain of the youth team is named Zhang Ping, whose name is relatively ordinary, but as a post-90s generation, his business strength is very strong. In the three years since he started his business, he has more than 100 employees under the management of the company, and according to incomplete statistics, his personal net worth has exceeded 100 million. Because the average age of our youth team is less than 21 years old, except for him who is the owner of the company, the others are not top students of the college, or just a start-up company, so we unanimously elected him as our captain.

"Our team is faced with the task of selling this product, and now everyone has their own opinions." Each team had a common room, and when we returned to the youth room, the captain sat down on the top and commanded.

He was a tall young man, with a natural confidence and majesty in his face. The skin is dark, the eagle hooks the nose and covers a thin lip very tightly, the whole image is very strict, the mood is colorful, the eyes are very lethal, wearing a noble professional shirt, wearing gold and silver on his hands, my first feeling is that he and the team are very isolated, as if they are superior; Except for the first meeting of the youth team this morning, he had a smile in the welcome team; The host in the back posted the task, and when we returned to the break room, we didn't see him laugh again from beginning to end.

"In order not to be affected by others, everyone's thinking, everyone first takes a pen by themselves, and a piece of paper uses it for fifteen minutes to write down their thoughts, and then everyone starts to discuss." I raised my hand and said, I think that since we are a team, it is the responsibility of the team members to give reasonable opinions or suggestions.

"Okay, then let's think about it for fifteen minutes according to the suggestions of the team members."

Fifteen minutes later, everyone expressed their opinions and a basic consensus had been formed. But the captain still didn't ask me, because when the discussion reached a certain point, he already thought that the plan was okay, and when it was my turn to express his opinion or make a plan, he called a halt in time......

I didn't have a chance to say it, I was embarrassed, but I didn't have a good attack because I was afraid of hurting the feelings of the team, especially when I shouldn't challenge the captain's authority in the first task.

"Well, let me summarize, our marketing channel method: first, our initial order quantity is 3,000 pieces; Second, in order to market, we will build an advertising and sales platform like the model of "China's Clear Water and Blue Sky", and invite models to help sell; Third, we also design the sales process. ”

"I think there's something wrong with this plan!" I raised my hand.

"What's the problem?" Zhang Ping's eyes were murderous, and he looked at me with some astonishment, obviously not very fond of being interrupted.

"First, we have a manpower problem."

"Manpower? Isn't it enough to have five of us? ”

"Absolutely insufficient."

"We also do it ourselves when we watch other people do this show." A post-90s girl interjected.

"You're wrong, I've also seen several sales of "Clear Water and Blue Sky in China"; You see what you see on camera, and the people who really work are the employees of the bosses, who are at best the commanders, and the execution depends on their own right-hand men. ”

My remarks made the female player's face like a pig's liver, and everyone present broke into a cold sweat. I got so much, but I didn't even have a question, and I didn't even have an in-depth understanding of the topic.

"And what do you think we should do?"

"This starts with the business model that I have summarized in the first fifteen minutes."

"Say it." Zhang Ping was holding a pen in both hands, and his eyes were not looking at me, and he was already lying on the chair.

"First of all, we should know ourselves and our opponents, first of all, we must understand why the program team sent us such a task, and understand the goods in our hands; Those who are careful will find that the water, buns and clothes sold in "Winning in China" originally had a brand; And the clothes we got in hand, where is the brand? ”

I picked up the sample in my hand to show you, and everyone knows that the seemingly ordinary commercial marketing in front of me is greasy.

This T provoke, only the LOGO of "Let's Start a Business", the photos of all the contestants, and the rest except for the fabric quality is very good, there is nothing special.

"I decided to call the school's volunteer club later, and tomorrow there will be manpower; As for the brand, we can get a brand, but the brand does not add points, and the sales volume and model are hard standards; Ke Guoquan is a good idea, but don't focus too much on it. Zhang Ping added that he was ready to talk about it again, and continued the topic just now and began to distribute tasks.

"24 hours is very urgent, there is no perfect execution, it can't be done, Yuan Lin, you are responsible for the advertising and stage construction, Li Qian, you only need to be responsible for arranging ......"

"Wang Hai, what do you have to say when you raise your hand?"

"I don't think Ke Guoquan is finished yet." Wang Haidao.

"Really? Ke Guoquan, do you have anything else to add? ”

I'll go, make up for you, this kid is too self-righteous, he doesn't grasp the point at all, this kid is too strong, it's hard for people to have room to play. Interesting? This is not your company, and no one wants to fight with you for power! Advocating the brand is to sell better, for fear that others will say the weaknesses in his plan, as if to grab credit, if it weren't for the four-team open, the points of each game will affect the final result, which is very important, otherwise I would rather be dumb!

"I think it's better to know your opponent first, rather than planning blindly."

"Okay, then let's discuss the opponents, our opponents are elderly businessmen, middle-aged businessmen, as for the star businessmen, there should be no combat effectiveness, it can be ignored; Let's talk about the strengths and weaknesses of the elderly businessman and the middle-aged businessman's team, as well as what they will do, talk about their own opinions, Ke Guoquan, you start. ”

I'm tempted to say, "I'm sorry, I don't think we're going to be playing against the other teams, it's the customer, it's the consumer." ”

"I think the other teams will do exactly what our captain did, and they'll also learn about the brand of clothes, because they don't have to fight as a team, but they have their own advisory group; And they're going to do the details of the sale better than they've ever done on TV; Why do I say this, because I want everyone to understand that if we follow their way, we will fail; And if we want to win, we have to innovate! ”

"My team is free of speech, you continue."

"I don't think we need to do the marketing on the Internet, just do the façade, although our venue is not bad, but it is also next to the star team, and their popularity is definitely the best;" On the site, I have already set a plan: "In terms of brand, we can position ourselves in the commemorative T provocation of "Let's Start a Business", and if customers are willing, we can also sign a commemorative sign, which can not only become a sales gimmick, but also our model; At the same time, I asked Yuan Lin, who has a lot of experience in store sales, to do the site management. ”

"No, the scene must have been done by me! Because that's the only way I can take care of the big picture. Zhang Ping said.

As soon as I heard it, it was over, this person was too strong in control and didn't know how to delegate power, he did it, and the scene must be a fight!

"Do you have any comments?"

"Nope!" The rest of the people said in unison.

I sighed, there is no way, only Wang Hai is a young man who has been mixed in society for several years and started his own food chain; As for the others, Li Qian and Yuan Lin are both top students in the school's School of Economics; Li Qian has strong writing and creative skills; Yuan Lin is a top student on the Internet, and it is difficult for him to search and advertise content, but neither of them knows much about the market.

"Mr. Ke, what do you think?" After the discussion, Wang Hai leaned close to my ear and said.

"Do more practical things and talk less nonsense." I said, but the expression between my eyebrows, Wang Hai, a slippery head in society, must be able to understand, this is the tacit understanding between the two of us.

(To be continued...... ）