Chapter 9 Reasonableness and Moderation

"Senior brother, if someone else wants you to click on a competitor's PPC link on Baidu, and you charge him five cents, I think it's understandable. After all, an IP can only be effectively clicked once a day, and you have so many broiler resources in hand, if you calculate it according to 100,000 units, this click demand will only earn you 5,000 yuan.

However, what I let you click on is a different link, that is to say, you automatically click it down, and you only click on one, there is not much cost difference, at this time you still charge me so much, it's too unjust, right? ”

Gu Mojie's face sank slightly, and he directly broke the root of the problem.

Let 10 computers click on the same link on the same page. The cost is very different from having 1 computer click on 10 different links on the same web page, for those who manipulate the botnet, and the former needs to mobilize 10 times the number of broiler resources.

You must know that the broiler in the botnet is not mobilized casually, and the gray pigeon virus in the broiler is different when it is dormant and when it is moving. Although the computers that have developed into broilers are often not equipped with anti-virus software, it is difficult to guarantee that there will not be users who pay more and more attention to security issues and then upgrade to kill software.

The operation of the botnet is not a business, every operation, if 100,000 broilers are mobilized, it is possible to expose hundreds or thousands of broilers, and then be killed, which requires hackers to keep spreading the gray pigeon virus to replenish fresh blood.

And what Gu Mojie asked Sheng Wei to do, in fact, the cost of danger is more than ten times lower than those tasks that call many machines to complete a small number of clicks. The gray pigeon in a broiler has been activated,Manipulate it to open Baidu、Search for "Pinyin input method",A click is also a point,Ten clicks are also points。

It is difficult for a layman to explain the truth here, but people in the circle, as long as they understand some network technology, as long as they think about it, they can stop at the point, and no one needs to say it too thoroughly.

Sheng Wei listened to Gu Mojie's rebuttal, and knew that he was also a knowledgeable person, since this was the case, he didn't care about himself at the moment, and agreed to Gu Mojie's request to bargain.

Hackers generally hate bargaining, especially if the opponent is like the person who buys vegetables in the vegetable market, purely using shrew-style stalking and bargaining, maybe it will provoke those hackers to leave directly, not only will not do business with you, but will also turn back and kill your advertisement and retaliate against you.

However, there is an exception to the "no bargaining with a hacker" - that is, if you technically point out his algorithmic mistakes and convince him, he will gladly discuss with you and graciously accept your counteroffer.

Hackers hate clever talkers, but they admire people who know how to do technology. A clever person, no matter how eloquent you are, in front of hackers, you just don't talk more than half a sentence.

After a fierce bargain, Sheng Wei agreed for the first time to help Gu Mojie click all the advertising links of Xunjie Technology on Baidu at the price of one dime per chicken per day - that is, click on 12 ads and only charge 2 for money. Compared with the first quote just now, it is a full sixths lower. Although it is still twice as expensive as the 5 cents per click, Gu Mojie also admits it. He knew that he couldn't push Sheng Wei too quickly, and he still had to save face for the other party.

After reaching the intention, Sheng Wei drank coffee, ate a piece of waffle, and then reminded Gu Mojie with a little unbearable: "The circle of hackers is very small, and after the people of Swift Technology are recruited, they will sooner or later find out that someone has bought the broiler flock to maliciously click on their promotion links and burn their advertising fees." When the time comes, aren't you afraid of attracting their revenge? If they also buy broilers and maliciously click on your promotion link, what are you going to do? ”

Gu Mojie grinned: "So what? Anyway, I have always been the lowest price of the package, and only one link, they want to burn my money with broilers, and the cost is at least ten times that of what I am today. What am I afraid of?

On Baidu, in the face of the broiler threat, the cost of putting a specific link on it will be far less than the cost of hitting a specific link. All I have to do is praise, and what they have to do is fight, and they will naturally spend more than ten times more money than me. ”

Sheng Wei was stunned for a moment, pondered for a while, and finally figured out what Gu Mojie said, and then suddenly slapped his thigh and praised: "High!" Insightful! I'm getting more and more optimistic about working with you. ”

……

After talking about the main business, Gu Mojie went to the bathroom under the pretext of leaving the box. He walked to a place where no one was, activated Hatsune Niang, connected Hatsune Niang to a Samsung CDMA mobile phone, and then went to the Internet to check some information.

"Help me search, Sheng Wei mentioned it when he said just now, 'Since July, some foreign customers have begun to ask him to do the business of using botnets to advertise', I don't understand why. Can you help me check that recently, that is, at the end of June and the beginning of July, have any new Internet advertising business models been launched abroad, or have any giants in this area made any business adjustments. ”

"Good master." Hatsune Niang agreed, searched quickly, and after a while, she found several related web pages, and then projected them onto Gu Mojie's glasses.

"It turned out that Google had just launched an ad mediation platform called 'Adsense' in June...... It's that I'm lagging behind, and I haven't read any inquiries about this lately. ”

Gu Mojie browsed the web page opened by Hatsune Niang, especially the introduction of Google's new business 'Adsense', which is a platform that provides intermediary settlement services to global Internet website owners and advertisers.

All website owners only need to join Google's Adsense program and open a fund account on Adsense, and then they can add a piece of ja-vascript code to any ad slot on their website page to indicate that "this ad slot is empty, Google Adsense can automatically pick and match some suitable ads to put here".

Advertisers only need to open an account on Adsense and upload the ads they want to make to the Adsense server, and Adsense will automatically match and put these ads on the web pages of the website owners who have joined the Adsense program. Once an ad is clicked, advertisers give the website owner a few cents to tens of cents, and Google can charge a small intermediary fee.

In addition to Baidu's PPC, and Google's keyword ads. Prior to this, most of the world's website ads could not be accurately priced according to the billing method of "effective clicks * single click offer".

Adsense Advertising is an epoch-making Internet advertising mediation platform.

When Gu Mojie was reborn, he didn't remember Adsense's storage zài, but when he saw this thing again at this moment, he could still understand the lethality of this initiative within two minutes.

He finally figured out why hackers like Sheng Wei who manipulated botnets from July onwards suddenly became busy - because foreign website owners who joined Google's Adsense program were likely to buy off the hackers who provided broilers and let the hackers click on the ads on their own websites, so that they could receive additional gray advertising fees from Google and advertisers!

"Pandora's box was opened...... It is estimated that in the next two years, the problem of network security will become more and more serious...... The botnet has found a direct arbitrage channel, but I'm afraid that the people who do this will go crazy. Maybe when the time comes, you should try to enter the market of free antivirus software? Forget it, it's still far away, let's talk about it when you have money. ”

Gu Mojie only took the time to go to the bathroom, and he figured out so much.