Chapter 40 Non-Aggression Pact

Don't look at the first-line Internet giants in China that dominated a certain field in 05, they often have hundreds of millions of users.

Even, companies like Fuji Xun not only have hundreds of millions of users, but also these hundreds of millions of users are all users who have registered accounts and have a certain degree of stickiness.

However, no company dares to underestimate the 10 million Alipay registered users of Ahri Group.

Insiders know that the value of 10 million Alipay users is more valuable than 100 million QQ users, more valuable than 200 million or 300 million inactive accounts in other fields with unlimited registration, and more valuable than 500 million tourists.

Because Alipay is not an ordinary Internet product application, it is supported by a set of online payment credit system, its loyalty, and the ability to tap the potential of future consumption, is not comparable to any ordinary one-shot payment transaction.

To say that in 05 years, the main channel for netizens to spend money on the Internet is to play online games, which is a rigid need, and it is also a thing that is difficult to meet by private servers and piracy.

At that time, all the games in China combined, and the number of players who had bought point cards and spent money was more than 40 million according to statistics. Later, after the emergence of "free online games", the people who rushed in as cannon fodder and were slaughtered by RMB soldiers, but never spent money, could not be counted.

However, even if at least eight out of ten of these online game players at that time chose to buy physical point cards in newsstands, and then rush money on the official website of online games, few people would think of using Taobao to buy point cards.

At that time, it was very difficult to develop an online shopping habit, and to develop a netizen who was comfortable putting money on a third-party credit platform other than a financial institution. Once the development is successful, the benefits it brings to Internet companies are dozens of times that of ordinary Internet users.

Ma Feng knows this truth, and Gu Mojie also knows this truth.

Therefore, Ma Feng was not afraid of Gu Mojie and him at the beginning, Zhu Jun and Chen Tianqiao. Those people's petty fights. It is simply impossible to divert the drainage of many Hatsune members.

ALTHOUGH MA FENG IS NOT CARING, GU MOJIE CAN'T HELP BUT SAY IT. Because the price offered by any peer is the capital of Gu Mojie's asking price, and it is the benchmark that Ma Feng needs to compare before further expanding.

Gu Mojie first gave an example of the most generous shot:

"Among the people who are looking for me to work with at present, Zhu Jun is the most courageous. He offered a much higher rebate rate than anyone else - a 70% rebate for Hatsune registered members who bundled the World of Warcraft point card official website for the first time. But Zhu Jun gave a limit: this kind of discount is only valid for the first 100 yuan of consumption bundled with each account.

However, Zhu Jun also has the most additional conditions. He needs us to track the IP addresses of active members through some technical means, and the preferential amount is only valid for netizens in third- and fourth-tier cities and rural areas. If it is an active account in a first- or second-tier city, or after the exchange amount exceeds 100 yuan, then Zhu Jun's rebate to me will be reduced to 30%, and Chen Tianqiao. It's the same price as Brother Ma, the original offer. ”

Ma Feng is so shrewd, from Gu Mojie's description, a little filter, you know that what Gu Mojie said is not exaggerated at all, Zhu Jun is definitely likely to make such an offer. And why Zhu Jun opened so much, Ma Feng immediately thought it through.

"Beautiful! Zhu Jun's guy is not a second goods who only know how to import Nanbang online games. There are brains! Know precise targeted marketing. Ma Feng took a sip of kung fu tea, and then dipped some tea with his fingers. Draw a map on a low table:

He knows that the supporting facilities in the first and second-tier cities are very good. Bookstores and newsstands are everywhere, and as long as World of Warcraft officially opens for a fee, people who want to play will naturally have a place to buy some cards; Therefore, there is no need for him to provide too much preferential rebate for netizens in these places, and players who should play will naturally play. Potential customers in third- and fourth-tier cities and rural areas may not be able to buy physical point cards. Maybe you can't even meet the threshold conditions for trying out Warcraft.

Who made Blizzard big? According to the pricing policy announced by Blizzard, World of Warcraft is not a one-minute free trial, not only that, but the first time you enter the game, you also need to consume a point card as an account application KEY, which means that you have to invest at least 60 yuan at one time. to be eligible to touch the game. He gives you a 70% rebate for the first 100 yuan, which is nothing more than just hoisting the player into the game and whetting his appetite. ”

Gu Mojie drank a cup of tea with him, and then wanted to fill it himself. Ma Feng took the kettle first and shook his head slightly: "Kung Fu tea is not so stuffy." ”

Gu Mojie didn't care, let Ma Feng fiddle, and said to himself: "Brother Ma is really knowledgeable. Zhu Jun's little bit of work, you can see through it completely at a glance. ”

Ma Feng poured the tea again, and put on an expression of an old god: "It's nothing, after doing it for a long time, I can understand it." But Brother Gu, if you give this example, it doesn't seem to have achieved the effect you want: Zhu Jun gives you a 70% rebate, and I don't need to follow, if he is willing to give, he will give it.

Even if you bundle all the profits in Hatsune's membership account to Jiucheng from June, I don't care - it's not so easy for Hatsune to earn voucher points online, upload dozens of lyrics, a few foreign language film subtitles, and earn hundreds of dollars and pocket money, which is about the same for most people.

That's enough money for them to buy a few Warcraft point cards? If a netizen in a fourth-tier city spends his first 2 point cards on Warcraft, and the game addiction comes up, but finds that there is no place to buy some cards, what do you think he will do? I will definitely register a Taobao account and then buy a point card online. Therefore, you helped Zhu Jun pull customers, in fact, you are also helping me pull customers, and I have no loss at all. ”

Ginger is still old and spicy.

In this round of confrontation, Gu Mojie did not take advantage of the slightest.

In the end, only Ma Huateng's planned Tenpay was left, which could be used as a bargaining chip.

However, Ma Feng obviously knows how to measure. Since Gu Mojie had already mentioned the existence of Ma Huateng earlier, Ma Feng would naturally not wait any longer at this moment, in that case, he would hurt his face and would not be able to grasp the initiative.

Ma Feng only paused for seven or eight seconds, allowing Gu Mojie to digest his conclusion just now, and then immediately hit the snake with the stick:

"Of course, it's not that I can't give you rebates on Zhu Jun's terms, or even more than Zhu Jun - I just hope that you'll understand, brother, that I'm not being forced to be scared by Zhu Jun. I had to give it. I took the initiative to offer this price, and I also hope that you will agree to a few off-site conditions. In this way, we can form a deeper strategic alliance in the two fields of online payment and account interoperability. ”

Gu Mojie is not ready to play any more scheming in details, it is boring. There is a sequence of hearing the Tao, and there is a specialization in the art industry. Gu Mojie asked himself if he was an engineering man, since he had learned the number of sections in Ma Feng's business, why should he play so ugly again.

"I believe in Brother Ma's vision, or you should make a price. As long as it's not outrageous, I'll say yes. ”

That's what Ma Feng was waiting for.

"Happy!" Ma Feng praised and continued, "I can also give you the rebate ratio that Zhu Jun gave you, and it is also within the first 100 yuan of each account." 70% Cash Back. And Zhu Jun also wants you to limit the IP, I can limit it, anyone anywhere, it is valid. 70% is a percentage, and I hope you understand. If it is higher, there will be a loophole for swiping. ”

"Yes, I don't need to explain that." Gu Mojie stopped Ma Feng's further explanation.

It's like any fiction website. The big name is a little bit, whether it's subscription or tipping money. The website and the writer are divided into five or five. Smaller websites are not tough enough, and they often give three seven to open, that is, the website only takes thirty percent, and the writer takes seventy percent.

But no matter how small the website is, how much it hopes to pull writers, it is unlikely to break through the ratio of three or seven. Because if there are more writers, the brushes of subscription and reward will be flooded. A lot of people want to buy their own data to look better. will be crazy to swipe tickets.

The novel website basically does a business-free business, and you can also give away coins; Ma Feng is an e-commerce company that sells goods in real time. If Ma Feng gives a higher rebate, it may cause Hatsune Network to swipe its own number or even modify the data to arbitrage. Therefore, the opening of this risk must not be opened.

In addition to the rebate ratio, Ma Feng can only give some innovative preferential means in other aspects.

Ma Feng paused, and pulled out a file bag from the side of the low table. Pushed in front of Gu Mojie.

"In addition to the conditions just mentioned, I can also give you more in-depth cooperation. For example, I Ahri Group will invest part of it to help you cooperate to build a video or music website. Of course, we don't pursue buying the copyright of big-name masterpieces, we can only be an independently produced acquirer, or an acquirer of self-made videos, so that the more partners who make money from the Hatsune membership system, the more people who need to exchange Alipay gold coins, and our win-win situation can get bigger and bigger. ”

Gu Mojie secretly sighed that Ma Feng was really generous, but the file bag shook and asked, "Could it be that the draft contract for cooperation you said is inside?" ”

"No, it's just a small gift, and it has nothing to do with cooperation."

Gu Mojie took it out and glanced at it, it turned out to be an equity certificate of the "Jiangnan Club".

"Originally, when Jiangnan Club was established, the eight shareholders, me and Boss Song of Greentown each accounted for 20%, and the remaining six accounted for 10% each. A few days ago, I talked to Boss Song and paid 50 million yuan to get 5% of the equity from him. Even 5% of my own original hand is transferred to you, my brother, and it will be considered a happy cooperation. In the future, there will be nine major shareholders in the Jiangnan Club, Boss Song and I will each account for 15%, and you and the other six will each account for 10%. ”

Gu Mojie couldn't help but be a little moved, and said in his heart that it was really a big deal. Regardless of whether the business is successful or not, Ma Feng will give away a gift of 100 million yuan at every turn. If today's matter cannot be discussed, there will be one more enemy.

"Tell me what I want to promise."

"I hope you agree, first, you can't support Ma Huateng's Tenpay. In the future, no matter what conditions he opens, you can't loosen the opening of Hatsune points to exchange for Tenpay currency. Second, I want you to not be able to operate your own electronic payment methods for a few years, and you must rely on Alipay to carry out your business. ”

Gu Mojie drank the last tea in one gulp and said, "This, let's generalize a bit." I can only promise this: first, Tenpay, I can not deal with it. Second, I can only guarantee that within three years, I will not develop my own means of payment and rely on Alipay completely. In other words, by New Year's Day 2008, this agreement expired and was invalidated. Thirdly, during this period, I only promised not to develop payment intermediaries at the level of computer online banking platforms; However, other channels including telephone banking are not committed. Because those channels have nothing to do with Alipay, Brother Ma, you can't let others also take a fancy to the business you don't like. ”

"Phone banking? What's the future of that! If you want to do it, just do it. However, if you discount my conditions, my support for the acquisition of original videos and music will be reduced accordingly. You have to be mentally prepared for this. Let the people below negotiate the details. ”

Ma Feng thought about it and felt that this condition could be agreed. Telephone banking appeared earlier than online banking, and there is no future at all. (To be continued.) )