Finally, after obtaining consent, the three of them came to Chen Deshan's office together to make a report. Advertise? As soon as he heard this, Chen Deshan was also stunned. After all, advertising is definitely a new thing for people in this era. In later generations, the earliest familiarity of advertising by the people of the whole country also began with television commercials. And now, when TV has not yet become popular, no one has ever seen TV commercials.

However, with the increase in international exchanges, especially with developed countries in Europe and the United States, after 80 years, some new things have gradually been introduced into China. The words of advertising and marketing are also known to a certain extent. It's just that no one has ever seen this new thing, even if they have heard of it.

Yang Zhi elaborated on the reasons for advertising, the specific arrangements and possible effects, and finally concluded: "All in all, it is to use the characteristics of the newspaper to spread widely, so that our products can achieve the effect of being widely advertised, and open up the market as much as possible!" ”

Hearing this, Chen Deshan finally understood the thing of advertising. However, after all, there is no precedent, and several leaders are completely unsure of the effect of this matter. When Chen Deshan was still groaning, Zhu Chunming thought for a while: "Yang Zhi, does this thing agree with the society?" ”

This sentence asks the key point. Yang Zhi is confident about this: "It should be no problem, because it does not violate any policy, and it can also generate a lot of income for them." "After all, with the deepening of the institutional reform, the government has reduced the full allocation of funds to some public institutions, and instead requires each unit to increase its self-generated income. Hearing this, Chen Deshan asked casually: "How is the cost calculated?" "I have to expect a newspaper to be 5,000 yuan, and we need to advertise in five provincial daily newspapers and the "Machinery Daily", about 30,000 yuan."

The so-called non-shocking and endless, that's probably it. The three leaders, who were a little hesitant about advertising, simply saw aliens! Obediently, 30,000 yuan to advertise this! As soon as it was shot, it was the party newspaper of 5 provinces plus the "Machinery Daily"!

It's really not a family that doesn't know the price of firewood and rice, and it doesn't hurt to stand and talk! Chen Deshan looked at Yang Zhi and couldn't laugh a little. Although from the perspective of outsiders, a big family is a big business, but as the number one, he can only smile bitterly in his heart, such a big factory, tens of thousands of employees, things are complicated, and there are so many places to spend. No matter how big the cake is, too many people can't help but share it! Not to mention that in the past few years, the efficiency has declined, and the funds have become relatively tighter.

Looking at the exaggerated and worried expressions of several people, Yang Zhi didn't care, and he had a lot of confidence in his heart. In later generations, I have seen too many miracles of advertising creation! A lot of unknown small factories, a lot of small enterprises in underdeveloped areas, by winning the CCTV advertising king, in the prime time broadcast advertising, so that the country is well-known, leapt to become a brand-name product, industry giants! "Forever green, forever Qinchi!" This is the famous advertisement of Shandong Qinchi Distillery broadcast during the prime time of CCTV that year. Qin Chi, which won two consecutive bids with 66.66 million yuan and 320 million yuan, rushed to the peak in an instant and became the best-selling liquor in China. On November 8, 1995, Qin Chi won the 5-second gold standard version after the CCTV news broadcast with 66.66 million yuan, becoming the second standard king. In 1996, Qinchi's sales soared from 320 million yuan in the previous year to 950 million yuan, and it became a well-known star enterprise in China from a local manufacturer in a small county in Shandong. Of course, Qin Chi gradually went into decline later, but this involves many problems, and it is not the fault of the advertisement, so it will not be shown here.

"Factory Director, Chief Engineer Zhu, Director Tang, I know that several leaders must have doubts about advertising. I understand this, but there is one thing I don't vomit and be unhappy today. That day, we went to the provincial supply and marketing cooperatives to investigate" Next, Yang Zhi told about the number of products found in the provincial supply and marketing cooperatives that day that the number of products on sale of Shanbei Tractor Factory far exceeded the products of Yituo. Hearing this, the faces of several leaders were a little solemn, you know, Jindong is the base camp of a drag! "It's not okay if our factory's marketing work doesn't change!" Yang Zhi sighed leisurely. Just as he was about to speak, Chen Deshan suddenly came back to his senses: This kid is still using the radical method!

"And now our new product development is so big, if it can't be a hit, I'm afraid this impact will be some," Yang Zhi continued.

Although it is a bit secretive, the leaders here have been up and down for many years, and they immediately understood. This time, the factory for the development of new products, it is indeed determined, not only to hold a special briefing, set up a separate department, promote Yang Zhi, but also to do mobilization propaganda in the whole field, and let the following branches and departments cooperate to produce 500 machines, this matter is now known to everyone in the whole factory. Although there have always been voices of opposition and doubts, many people in the whole factory who have suffered from poor efficiency in the past two years still have high hopes for this, hoping to become the beginning of the factory's extrication from difficulties. In this case, as Yang Zhi said, if the vigorous new product fails as before, it will be a huge blow to the confidence of the employees of the whole factory and the overall arrangement of reform and innovation in the factory!

Tang Yang simply didn't know this Yang Zhi, who had worked under him for more than two years, and he really didn't see that this kid was so bold and dared to threaten the leader! Zhu Chunming didn't know what to say, Yang Zhi's posture was not to achieve his goal. Chen Deshan also had a flash of light in his eyes, in the past 3 years as the factory director, it was the first time that someone in the factory dared to speak to himself like this! "Hey!" After a while, he didn't speak again.

Yang Zhi was also forced to have no choice, and advertising played a pivotal role in his plan. The next arrangement would not have been carried out at all without the effect of advertising. For this, he also gave up.

Chen Deshan, who was very angry, slowly calmed down, looked at Yang Zhi's young and sincere face, and recalled the bits and pieces of new product development in the past two months, he believed that Yang Zhi should not be able to embarrass the leader, and he was indeed dedicated to work. His face softened.

Since he became the director of the factory, the efficiency of Yituo has been declining year by year, although this is due to the general environment, and many other old state-owned enterprises have not been an exception, but as the helmsman, this account is inevitably calculated on his Chen Deshan's head. Even though he usually has a very clear and indifferent attitude in this regard, in fact, who can be completely free from vulgarity in the face of fame and fortune? Who wants to wear such an "incompetent" hat on their backs? He really has high hopes for this new product, and Yang Zhi's performance has always been remarkable. Thinking of this, the stern gaze that looked at Yang Zhi couldn't help but soften. At this time, more than 20,000 yuan is naturally not a small amount (after all, a bottle of Moutai is only 8 yuan at this time), but as the eldest son of Huaxia Machinery Industry, it is not really a lack of these money.

"Okay, the factory will support you in the end! However, if the final effect is not ideal, hehe" pondered for a long time, and when the other people were extremely nervous, Chen Deshan finally agreed. However, Yang Zhi naturally understood the meaning of the words: since such a big book has come down, if the effect is good, everyone will naturally be happy. If you mess up, you Yang Zhi probably won't be as simple as carrying a punishment! So ruthless? For a while, he was as bold as Yang Zhi, and he was also in a cold sweat.