Feng Yu wanted to invest in Budweiser, and it was not decided by a hot brain. Pen, fun, pavilion www. biquge。 info Budweiser is the largest beer brewer in North America, and even ranked first in the world at this time, but now the price of beer has not risen, and the profit is not as high as before Feng Yu's rebirth in his previous life.

In his previous life, before Feng Yu was reborn, AB InBev, the oligarch of the world's beer industry, occupied 20% of the world's market share, and the profit was as high as 40%!

It is also they who have increased the profits of the entire beer industry, this is the advantage of the oligopoly, other companies have to comply, no one will be unable to get along with money.

The most important point is that Budweiser has very good sales channels in Europe and the United States. They don't seem to sell beer now, but they're the world's top consumer goods companies.

The focus of their company's operation is to be consumer-centric and sales-driven, so as to obtain profits. It can be said that Budweiser is also one of the giants in the beverage industry. Although it is not as delicious as Coke and Baishi, it should not be underestimated.

The development of the beverage alliance has now entered a stable period, which makes Feng Yu very dissatisfied. The market has not yet been fully developed, and it should be in an upward period.

The domestic market is not yet saturated, and the cities occupy it, so can't it develop in the countryside? Who said that rural people don't drink soda, and who said that rural areas must be poor?

In the foreign market, except for the supermarket that Feng Yu first developed such a strong sales channel, there is no good new sales channel to develop successfully.

Budweiser has plenty of experience in sales, especially in wine sales, and has a very good sales channel. Once Feng Yu successfully invested in Budweiser, it would be equivalent to helping the beverage alliance open up a better sales channel.

As the world's No. 1 beer brand at this time, Budweiser's influence is undoubted. Moreover, Busch, the parent company of Budweiser, also has the second amusement park in the United States, the largest chain of cold beer houses in the United States, and the second largest can manufacturer in North America.

Soda is sure to sell well in the playground, and cans can be filled not only with beer, but also with other beverages such as soda.

In the previous life, Busch, the parent company of Budweiser, was eventually acquired by InBev, but in this life, why couldn't this company be acquired by Feng Yu? With Budweiser's technology and brand, coupled with good sales channels and markets, it is not impossible to acquire InBev in turn.

If one day the world's No. 1 beer brand is brought under his command, Feng Yu will be very happy. It's not impossible.

……

"Mr. Feng, can Budweiser really agree to your shareholding?" Zong Qingxian was a little excited.

If Budweiser is invested by Feng Yu, then the promotion of Lehaha and Jianbao will be the greatest. If you can get Budweiser's sales channels and advanced sales management experience, then there will be no problem for Lehaha to become the No. 1 beverage merchant in Asia.

"Budweiser's shareholders will agree if they are sensible enough. Let me take a stake, the benefits outweigh the disadvantages for them. And the price I give them, I won't lose them. They should also understand that once we cooperate with Carlsberg, Heineken and other companies, Budweiser will completely lose the Chinese market, and even the Asian market, which they cannot afford. ”

The important thing is that Feng Yu does not have many shares, ten percent, which is not enough decision-making power, but he must occupy a seat on the board of directors.

"Mr. Feng, I remember that you have always been very opposed to foreign companies entering the Chinese market, why do you want to take the initiative to cooperate with Budweiser this time, for our Lehaha and Jianbao, right?" Zong Qingxian's eyes were a little moved.

"The benefits outweigh the disadvantages of temporary cooperation. Moreover, with the technical support of Budweiser, it is also of great benefit to the quality improvement of Bingcheng Beer. However, it is not easy for Budweiser to become big in China. Don't forget that the taste is different from country to country. In North America, Budweiser sells well, but in Europe, isn't Carlsberg and Heineken even better? Even if it is Huaxia, foreign brands of beer are better sold by Carlsberg and Heineken. ”

"Budweiser's biggest competitors are Carlsberg and Heineken, which will not have much impact on traditional beer companies such as Ice City Beer. They take the high-end route, while the average beer enterprise takes the civilian route. Ice City beer can join the competition for high-end beers, but Budweiser can't produce ordinary beer. ”

Zong Qingxian's eyes lit up, yes, after Budweiser cooperated with Bingcheng Beer, although it was said that Budweiser's production and sales would increase, but our competitors were different. And Ice City Beer can further cannibalize Budweiser, but Budweiser can't eat Ice City Beer.

"There are also good beer companies in Malaysia, South Korea and island countries, and we can also use the Budweiser brand to make joint ventures with each other. When all these beer companies are also under our control, our market will be even larger. Moreover, in these joint ventures, we may not be able to buy Budweiser's shares in turn, and if Budweiser becomes a subsidiary of our Taihua Holding Group in the future, it will be time for us to make money from foreigners. ”

Zong Qingxian didn't expect that Feng Yu would want to annex Budweiser, which is the world's No. 1 beer company. However, Budweiser's assets are not high, and Feng Yu wants to buy it, but he can't afford it.

But Zong Qingxian always felt that all this was not so easy.

"Mr. Feng, can this be achieved?"

"If you can't even think about it, you can't do it. I will increase my holdings of Budweiser step by step, and when I become a major shareholder, even if it is not a sole proprietorship of Budweiser, Budweiser will be under our control! ”

Even if you can't buy Budweiser all at once, it's not too difficult to buy Budweiser shares from those shareholders. Budweiser's stock price is not high at this time, and Feng Yu is at a slight premium, which should make some shareholders agree.

The most difficult point is that Bush is the parent company of Bush.

But wouldn't it be boring if it wasn't difficult at all? Besides, as long as one of these Internet companies goes public in two years, Feng Yu's assets can rise a lot, and if two or three are listed, Feng Yu will cash out some non-voting shares and wholly acquire Bush!

Bush's assets at this time, including Budweiser, were only more than $20 billion.

"Mr. Feng, but in this way, Bingcheng Beer seems to have taken a big advantage." Zong Qingxian said with a frown.

"So I asked you to buy other beer companies, as long as they were acquired, they could merge with Bingcheng Beer in exchange for some equity."

Feng Yu will not make a free wedding dress for Bingcheng Beer, if Bingcheng Beer wants to expand, it will inevitably embark on the road of merger, and when the time comes, merger by means of stock trading and other means can also increase Taihua Holding Group's shareholding in Bingcheng Beer a lot.

Coupled with the shares of Taihua Holding Group and Beidakura, the influence on Bingcheng Beer is even greater.

Feng Yu's dream of a wine empire will not be too far away.

……

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