read_content_up();

Si Lu "Ke Siluke" info update the fastest, no pop-ups!

After the project roadshow, it came to the scoring link, plus Qu Zifan, a total of 8 people in the six projects, and each of them had the highest rating of 12.5 points for other people's projects!

To everyone's surprise, before the scoring, Mr. Peng, who cherished words like gold, actually made a short speech for this:

"Everyone is here today, and their identities are both partners who provide support and help to each other, and they are also potential rivals.

For the top two with high scores, I will participate in the discussion process of the project issues, and when it is confirmed that the project has a promising future, the project person will also have the opportunity to obtain the angel fund and office base incubation support from Squirrel Ventures.

In this case, it's easy for the event to get bogged down in a zero-sum game!

In a zero-sum game, both parties aim to make decisions based on their own best interests, and the gains of one side inevitably mean that the other side suffers, and the other side suffers as much as one side gains. The "gains" and "losses" of the winners and losers are added together, and the total is zero. In such a state, if there is no credible commitment or enforceable punishment, how can both parties truly give and cooperate for each other selflessly?

As a popular example: there is a big pig and a small pig in the pigsty. There is a pedal and every time you press it, a small amount of food will fall on the feeding port away from the pedal. The pedals can only be stepped on 10 times a day, and the total amount of food dropped is not enough to feed any pig.

When the piglet steps on the pedal, the big pig will eat all the food before the piglet runs to the trough; If the big pig stepped on the pedal, there was still a chance to run to the trough before the pig finished eating the fallen food and fought for a little scraps.

In this case, there can only be one result, and that is that the little pig waits comfortably by the trough, while the big pig tirelessly rushes between the pedal and the trough for a little scrap.

In order to avoid this situation, Qu Zifan and I will act as temporary referees, and include everyone's ratings and answers to other people's projects in the consideration of Squirrel Ventures'' support for projects!

Therefore, to be responsible for others is to be responsible for yourself, and I hope that friends who have this plan will put away their selfishness and not waste their time and energy. ”

As soon as the connoisseur makes a move, he will know if there is one. After all, he is a big V maker, and he dispelled the small abacus in everyone's hearts with one sentence, and after the scoring results came out, he could also clearly see everyone's true evaluation of other projects:

'Donkey in the Rivers and Lakes' temporarily ranked first with 85 points, Lingxi Music was second with a score of 80 points, pizza delivery was third with a score of 74, the e-commerce Three Musketeers were fourth with a score of 65 in the online counterfeit goods protection project, and the micro-film documentary project was fifth with a score of 56, while the Apple peeler patent only scored 23 points.

However, this score is for reference only and does not represent a qiē. Event participants can still add points to the project through guò ability demonstrations, and there is still the possibility of being invested and sponsored.

After confirming that the 'Donkey in the Jianghu' project was the first to be discussed, Qu Zifan pasted 4 questions on the wall next to the whiteboard with self-adhesive paper:

1. What are the specific problems that the company is currently experiencing?

2. What are the core points of these questions?

3. How many solutions are there to this problem?

4. Which method is the most likely to be successful?

The problem of donkeys in the rivers and lakes is very clear: in 2016, with the company's young team of more than a dozen people and less than 6 million cash reserves, to achieve the goal of 1 million platform members, more than 200 million platform transactions or more than 8 million net profits.

The core of the problem is that it must achieve at least 900,000 member growth plans within 13 months, and at the same time, it is necessary to make a choice between the two goals of 200 million yuan in annual transactions and 8 million yuan in net profit on the platform.

This is an indicator requirement that is easy to collapse, especially since Jun Mo has been struggling for this for two years, and he knows very well that if he can't find a whimsical operation idea, it is impossible to achieve it by team efforts alone.

Fortunately, there are many participants in the event now, and their abilities are also different, and the problems that he can't solve are not necessarily that others can't find good solutions.

In order to allow everyone to better put forward the construction yì, Qu Zifan explained to the main dòng to help Jun Mo:

"First of all, this question can be broken down into three parts, the first part is the mandatory 900,000 member growth; The second part is 200 million yuan platform transaction volume, the third part is 8 million net profit, now into the brainstorming link, for the first part of the membership growth, who can give a solution? ”

Jiang Chao, one of the three musketeers of e-commerce, took the lead in raising his hand: "I have been studying e-commerce every day recently, and I have found an immutable law: in this industry, it is basically impossible to do it without brushing jù in the early stage."

So, my building yì is to find some network masters, and just brush up the number of members? Brush 50,000 or 60,000 per month, but hòu plus the natural increase in the number of members, 900,000 is not difficult? ”

Although this opinion has been mentioned countless times by colleagues in the company, Jun Mo still thanked him very calmly:

"Thank you, Mr. Jiang, for your mentions, but the members of 'Donkey in the Rivers and Lakes' need to be bound to online banking, and the ID numbers are also one-to-one correspondence, so there is basically no possibility of operation for brushing jù, even if it is fake, you can see the clues from the background program. Since we signed a VAM agreement, if we are caught cheating, it basically means that we are directly out of the game.

The solution of the problem must be carried out in a reasonable and lawful form, otherwise the point of continuing the discussion will be lost. ”

"Using self-media with advertising and marketing in the form of swiping should be of some help, right?"

This time it was Chen Dongju who spoke about the pizza.

"We media have operational limitations, and the 'Donkey in the Jianghu' platform is somewhat complicated compared to other ordinary APPs, especially when member registration is associated with ID cards and online banking information.

What's more, the cost of viral advertising marketing is not low, and the cost performance of the operation is not very good for a budget of several million! ”

This construction was still vetoed by Jun Mo.

Li Bin, who was both civil and military, was also unwilling, and looked at Jun Mo with confidence and said:

"What about giving out red envelopes? Like Meituan and Nuomi, I think it should be feasible to work with event merchants to give out red envelopes to newly registered users and attract them to participate in the first event at a very low price.

The cost of the red envelope promoted by the event can be borne by the 'Donkey in the Rivers and Lakes' and the merchants, so that the cost of attracting fans on the platform can naturally be diluted a lot? ”

Although this construction has also been mentioned by Haiyan a long time ago, Jun Mo did not rush to veto it, but patiently explained:

"The idea is really good, but it's still too conventional, and the company has already started to work on it. However, this method of burning money will definitely not be done for long!

Because the average cost of an ordinary party activity is about 100 yuan per person, and if you only subsidize twenty or thirty yuan, it is not attractive at all.

Only a discount of more than 50% may have some effect, and in this way, even with the support of the merchant, the cost to the company will be at least 20 yuan or more.

In the best case, the cost of developing 500,000 members in this way is more than 10 million, and we simply can't afford it. ”

A series of vetoes really hit everyone's enthusiasm, and as the host Qu Zifan, who was very sensitive, discovered this problem, so he further guided:

"So can we think about it from a different perspective and turn the question into how to find the most cost-effective way to advertise?

Since there are budget constraints, let's try to find some relatively controllable operation methods! ”

** Tao, who had been sitting next to him and kept silent, was also attracted to the discussion, he put down the iPad in his hand and sighed:

"If you want to talk about low cost, the most suitable one may be the novel of the same name 'Donkey in the Rivers and Lakes' that I am now preparing to write.

As long as the novel can be written wonderfully enough, it can naturally attract some fans to join the platform to experience it. What's more, I will also integrate some real activities and gatherings into the storyline, which is equivalent to training and popularizing the participation of event parties and organizing skills for members. ”

Li Bin, whose opinion was rejected just now, listened to this and said unconvinced:

"What age is it now, who will have the time to hold a book of hundreds of thousands of words and bury their heads in hard reading, to popularize the organization and operation process of event gatherings, I think the most direct way should be to make videos."

Hearing these words, the goddess Shi Yuhua actually held up the grievances for ** Tao rarely:

"Although this may not be your cup of tea, on the whole, among young people, online novels are still very popular, and many gods even have millions of hardcore fans! If you like videos, recommend it, why do you have nothing to belittle other people's ideas? ”

Seeing the goddess's statement, Jiang Chao immediately patted his horse and followed:

"I don't understand the novel, but there are so many kinds of activities and parties, how to shoot the video, and do you shoot every party form and operation process? That's not boring and troublesome, and this kind of commercial promotion with too many traces doesn't necessarily make anyone catch a cold! ”

Originally, Li Bin was just talking about things, and he didn't mean to belittle ** Tao, but now when he saw the beauty saying this, he also realized that maybe his heart was a little out of bounds, so he hurriedly made up for it:

"What Jiang Chao said is very reasonable, it is definitely not enough to simply do tutorials or advertisements, and it is too outdated! I just denied the mention of the novel, but what I actually want to say is, since everything has been written, why not turn it into a script and make it into a TV series? ”

Listening to the whimsical words of these young people, Xu Hai's mind couldn't turn around at all, and he turned his head and complained to Peng Xiaofei:

"Mr. Peng, aren't we going to discuss an online platform? How did it turn into filming TV? Your subordinate manager Qu said that my invention is not reliable, is it not that these operation ideas are reliable? ”

After Mr. Peng, who had been silent, heard Xu Hai's question, he once again made a clear statement to everyone's surprise:

"I think it's a pretty solid idea! As a platform for young people to communicate with each other, if you want to shoot TV, there will definitely be no shortage of materials.

Youth, entrepreneurship, urban, love, party, public welfare, strange dating, plus the concept of good looks, since you have the ability to write it into a novel, why not try to make a TV script?

If it is really made into TV, this is in itself a most dà advertisement! If you compare it with regular advertising, how much advertising can achieve this effect? ”

Thinking "Road" Ke Siluke ~ info update the fastest, no pop-ups!