A man in his thirties with a pig's kidney-like face stood at the bottom of the Huanglong Times Square, probed his brain twice for the address, and then gritted his teeth and walked in. Pen "Fun" Pavilion www.biquge.info

His name is Zhang Yijun, and he is the CEO of Hujiang Candle Dragon Game Company.

Candle Dragon is a very small single-player game company. After its predecessor, Hujiang Soft Star, was disbanded in 2007, it was only after the stand-alone PC game department was withdrawn from Soft Star that Candle Dragon was established.

The boss is a native of Wanwan, but the company is registered in Hujiang. Zhang Yijun's ancestral home is Huiji, and his grandfather was an officer who fled to Wanwan with Chief Tang during the fall of that year.

"Hello sir, can I help you?" The beautiful receptionist received him with a soft and polite voice, and when the money was owed, you could still see a trace of career line.

"Uh...... That one...... I'm here to attend the Hatsune Genuine Game Sales Channel Conference. My name is Zhang Yijun and my company is ......"

Zhang Yijun took out his business card and invitation letter blablaly, trying to prove that what he said was the truth.

There is no other reason, it is really that the scale of Candle Dragon Games is too small, it has been established for 20 months, and not a single game has been listed so far, and it is completely a "startup with 0 revenue so far".

There is also a game currently in development, called "Ancient Sword Legend", which is still being tested and is estimated to be sold in 09.

A game company that doesn't sell anything is invited to participate in the "Genuine Game Sales Channel Conference", no matter how you look at it, you will have no confidence.

"It turned out to be Mr. Zhang, please come with me, in the big conference room on the top floor."

The front desk lady verified the invitation list, and the smile on her face was even stronger, and she hurriedly assigned someone to lead the way for him.

Zhang Yijun passed through an elevator that required a password card to go straight to the top floor, quickly ascended to the 20th floor, and was then led to a large conference room.

"Tut, it's really a large company with tens of billions of dollars, and the style of the office is different." Zhang Yijun looked left and right, secretly admiring in his heart.

The seats in the conference room were quite spacious, and everyone had a small table to occupy. However, if you really have the heart to talk to you and change your business card, it won't seem too abrupt.

As a small company, Zhang Yijun of course wanted to visit the dock, and soon he found a bunch of domestic and Wanwan game industry bigwigs, and even a few Japanese stand-alone game manufacturers.

On the domestic side, he saw Daewoo, Yujun, Zhiguan, and Hongji; The Chinese subsidiaries of foreign giants include Hujiang EA and Hujiang Ubisoft;

The only Japanese company to attend today's meeting is known for its glory in the Romance of the Three Kingdoms, Shinno, Taiko, the Age of Discovery, and even various "lawn mowing matchless" games.

Koei's Three Kingdoms and Grand Voyage are the most popular games among Japanese game companies in China.

The number of segments of these bigwigs is much better than Zhang Yijun's candle dragon - of course, these so-called "bigwigs" are nothing in front of the giant Hatsune.

So no one will feel that they are being despised because the number of other guests invited by Hatsune is too low.

Zhang Yijun didn't talk much with those bigwigs, went around to the back and glanced a few times, and found that in addition to the bigwigs, there were still some independent game production teams, cracking teams and other organizations in the back row of auditors. There are also stand-alone game portals and cracking stations such as Ranger Network, Nomad Starry Sky and 3DM.

The scale of this kind of website is too large, and it is not easy to set up in the past.

Zhang Yijun estimated in his heart that the scale of 3DM in the three major piracy platforms was about the same as the number of segments of his own Candle Dragon Company, and he also achieved the 3DM seat.

There is no company name card on the seat in advance, and Hatsune Entertainment does not restrict everyone from picking a seat. Instead, everyone will get their own name card before they come in, and just sit down and insert the name card on the table.

There is a 3DM name card in the next room, but there is no one in the seat now, so maybe I went to the bathroom.

Two minutes after sitting down, Zhang Yijun's eyes lit up. I saw a 36D woman with a confident and charming smile, twisting her legs tightly wrapped in a tube skirt and sitting down.

The woman was about twenty-seven or eighteen years old, wearing black-rimmed glasses, a small black suit and tube skirt, and a white lace-trimmed shirt under the small suit, with a low collar and two openings.

"Ah-you're Mr. Zhang who made 'Ancient Sword Strange Tan', right? Fortunately. I am the stationmaster of 3DM, Sophie Fei, known as Sister Bird. ”

"It turns out that you are the legendary Miss Su, fortunately." Zhang Yijun hurriedly returned the gift.

The two exchanged a few polite words, and the conference began.

A vice president of marketing of Hatsune Entertainment took the stage and spoke for 15 minutes, and also picked out the agenda and theme of today's meeting, and then replaced him.

A young girl with a similar style of dress as Sophie, but with a tightly tied piping collar and no flesh at all, walked up to the rostrum competently, adjusted the microphone, and began to speak.

Sophie Fei had been sitting there before, still very confident. It's almost impossible to make small talk with a group of male peers, and whoever sees her will bow their heads for a few minutes. She also enjoyed the pleasure of making a man bow his head, and did not hesitate to pull the collar a little lower.

However, when the woman on the table appeared, Sophie Fei suddenly had an instinctive inferiority complex. Not only because the other party is terribly young and beautiful, at least three or four years younger than her, but also because the other party shows all kinds of qualities are very good.

……

Feliro sat down on the stage and sat comfortably:

"Today's topic is also known to everyone, so I won't say much. Since Hatsune Entertainment has acquired Villefort, there will definitely be a Chinese area on the Steam platform. This is a win-win thing, and developers who have the intention of joining the Steam channel can put it forward now. ”

The men in the audience were a little distracted.

It's not that they haven't seen beautiful women, but they haven't seen such a number of beauties in an IT company. Hatsune Entertainment has a Lu Wenjun, who is the original co-founder, and he is unparalleled in the circle of young beauty, which everyone knows. Suddenly another one popped up, and it didn't make people live!

When Hatsune Entertainment went public, Feliro was waiting to give birth in the United States, and there was naturally no exposure in China. It's not surprising that people in the circle don't know her.

After a few seconds of cold discussion, the representative of Wanwan Zhiguan first raised a question: "Fei ...... Director Fei, can you first reveal the sharing conditions of the cooperation? Otherwise, it will be difficult for us to decide whether to join or not. ”

Feliro: "We have a lot of cooperation models, and the cost sharing is different, so we can't generalize about this. If you don't have any intentions, you don't need to talk about it later. ”

The representative of Zhiguan was unwilling to stop there, and insisted on asking: "Then at least give an approximate range, head office, right?" ”

"Okay, then let's talk about it-" Fei Liluo thought about it for a while, "The channel fee, at present, for domestic manufacturers, the lowest is 20%, and the highest is 50%, which should be analyzed according to the different cooperation models."

Overseas manufacturers, compared with domestic counterparts, we do not engage in discriminatory policies for the time being. However, considering that the prices of cultural products in Europe, the United States and Japan are obviously much higher than those in China, we hope that overseas manufacturers will show sincerity and discount the prices of Chinese games sold on Steam.

If the discount is large enough, we can completely compare the channel fee treatment of domestic game manufacturers. If the discount is not satisfactory to us, there will naturally be a punitive channel fee commission - note that this is not discriminatory in the terms of channel fees, so those claims that 'Steam uses its monopoly position to discriminate against manufacturers' can be exempted. ”

EA, Ubisoft, and Koei were about to ask questions about the discount requirements for overseas games, but they were pushed down by Hatsune and asked them to talk separately for a while, and for now the issue of commonality was solved.

“20%~50%？ The gap in the scope of this channel fee is too big! So what kind of game can get 20% treatment, what kind of game can get 50% treatment, there is always a saying, right? "A number of major domestic game manufacturers began to coax.

Feliro was unmoved, and firmly grasped the rhythm of the negotiation: "Let's solve the problem of intention first, if there is no intention to cooperate, I am not willing to accept our model." Then the latter words are trade secrets, and you don't need to listen to them - the framework agreement is finalized before there is a follow-up discussion. ”

There are a few manufacturers who don't care about the streets, or some manufacturers who are unwilling to accept more than 20% of the channel share, and choose to quit after a while. Feliro didn't stop these small fish and shrimp, anyway, among independent game makers, there is no shortage of commercially mindless fools.

The remaining dozens of backbones all got a framework agreement, and seeing that there were not many substantive overlord clauses on it, they were all confidentiality and negotiation requirements, and there were no traps, so they signed it first.

"Okay, since everyone is so curious, let's talk about the difference between the channel services that everyone can get under the premise of different channel agency fees.

First of all, the channel recommendation slot, we only take 20% of the sales share of the product, and we will not get any recommendation and publicity support from Hatsune - of course, you can advertise your game through other channels, and then direct consumers to Steam to buy it, then we are very welcome.

If you need Hatsune to use the Steam platform position to promote for you, then you need to pay an additional sales share ranging from 5%~10% in exchange for Hatsune's advertising resources. ”

That's only 30%, right? What is the so-called 50%?

Everyone was suspicious, but they didn't interrupt Feliro again. Because they all know that Feliro will definitely go on spontaneously.

"As for the last 20% of the sales share, it is for customers who want to get 'anti-piracy value-added services'. If you don't care about piracy and don't want Hatsune Entertainment to help prevent theft, you don't have to pay the 20% money. ”

"What? Anti-piracy value-added services? Could it be that Hatsune has developed an epoch-making anti-cracking game encryption tool? ”

As soon as Felilo's words came out, the audience was in an uproar, and all game companies were shocked, because they had never heard of any manufacturer at home and abroad coming up with such a package of measures.

It's only 2008 now, and the so-called DRM digital anti-theft technology has no shadow at all.

"People are misunderstood, we are not using technical means to solve these problems. We resolve these issues through legal means and good offices. (To be continued.) )