readx;?“ If we position ourselves as selling books, especially selling e-books. Pen "Fun" Pavilion www.biquge.info then, because we don't sell any physical entities, we take it for granted that the value we create is the ideological content carried in the text of the e-book.

And how should the content of the idea reflect the value? There is no doubt that it is by the protection of intellectual property rights, by copyright, by relying on the 'right of reproduction' in copyright, to protect our interests and realize our interests - a book is written by the author, and then stored on the website and copied to the screen of thousands of computers or mobile phones, and in the process, the person who has the right of reproduction charges a certain fee. As long as we think we're selling books, we can't get out of this trap. ”

Gu Mojie's words can be described as deafening. As for the content, in the eyes of countless people whose minds have not turned a corner, it is nothing more than serious nonsense.

"Mr. Gu is right, but why does it sound like nonsense?"

"Just now we said that we were selling IP adaptation rights, and he said that that was not the point, and others were worried. Why do you go back and say that you can't stare at the content of the book itself? ”

"It doesn't seem like people are really trying to tell me. Well, I'll ask a simple question and guide you. Gu Mojie didn't care about such a reaction, "Let's talk about it, who has studied history, and who knows when the manuscript fee or copyright fee appeared?" Is it ancient in human history? ”

The question was relatively simple, and a group of editors looked to their peers on the History Channel: those people who regularly review historical travel texts must have a lot of knowledge in this area.

One of the history editors stood up: "I guess it's been around for a long time, at least a thousand years ago." Of course, it's hard to say earlier. ”

Gu Mojie raised his eyebrows, as if he had caught a ridiculous mistake.

"You're saying that at least a thousand years ago, there was a talk of royalties? Is there any evidence? ”

The historical editor scratched his head and thought for a while: "Yes, I originally reviewed a time-traveling novel from the Tang and Song dynasties, and it was written by a great god author, and he showed me the original evidence when he communicated with me. ”

Gu Mojie smiled when he heard it: "Is Runge equivalent to the fee paid for copyright?" What are you kidding! How do you do this job! ”

"What? Is there something wrong? Runge is the manuscript fee, Mr. Gu shouldn't be ignorant of ancient Chinese. A group of small literary and artistic twitters whispered, and the fire of gossip was raging, as if they were snickering at the ignorance of the big leader.

"Of course, Runge is not a royalty - don't think I'm chewing words, and don't think I don't know ancient Chinese. If we compare the evidence of ancient books and carefully study the scenes that required payment in the Tang and Song dynasties, it was often when the author personally inscribed the text panels, picture scrolls, or manuscripts. In other words, this money is paid to the person who inscribed the inscription and used to buy the original manuscript!

In other words, Runge is only equivalent to the amount of money that people ask a calligrapher or painter to buy the original calligraphy and painting today, not including the money that should be paid for the right to reproduce and print - in those days, it was not necessary to buy the original and manuscript and then engrave and reprint it. Otherwise, why haven't we seen 'Runge' based on the sales of reprints? ”

As soon as Gu Mojie said this, everyone immediately reacted.

Seems like that's the case?

In ancient times, Runge had never heard of giving money according to the sales volume of reprinting. In this way, at best, it can only be regarded as a "buyout payment", or more likely, "money to buy the original".

The attribute of "intellectual property" does not seem to exist in ancient times.

However, what is Gu Zongfei trying to say these things so hard? The hearts of everyone here are even more curious.

"If we look at history, when did the concept of intellectual property 'reproduction of sales share' come about? It should have come after Gutenberg invented printing in the modern sense. ”

"Why is it at this time?!" As soon as Gu Mojie finished saying the previous sentence, this question had already popped up in everyone's hearts.

Gu Mojie knew everyone's expressions, so he didn't need to ask, just report the answer.

"Why? This brings us back to the essence of today's question -- what is the purpose and essence of selling books? It is a service that accomplishes the process of knowledge and content from the writer's brain to the reader's brain. So, what was the most bottleneck restricting this service before the invention of printing? It is the massive reproduction of the content.

In the era of hand-copied books, was there a manuscript fee? No, because there is no possibility of mass replication and dissemination of knowledge, you can borrow and copy the book yourself. If you want to give money, it is also for borrowing books, not for copying royalties, and the most bottleneck of all the links in this service is just copying.

In the era of engraving printing, although there is the possibility of mass copying, the cost of copying is high, so in the entire service chain, the most scarce is still the 'industrial capacity of copying', rather than the ability to create content. Many civil officials with the attributes of poets need to spend their whole lives to save money, and even greed for money and raise their own funds for this purpose - for example, a civil official in the Ming Dynasty wanted to publish a personal collection of poems, and he had to pay a huge sum of 500 taels of silver out of his own pocket to 'engrave a manuscript'.

Only in the age of mass printing, and even in the age of e-reading. Content creators find themselves suddenly cool, and the concept of intellectual property rights suddenly becomes important, because the bottleneck that restricts the dissemination of content is no longer printing or display, but whether there is someone to carry out the original creation - the consideration of a service product, and the main part of it should not be paid to the person who provides the most bottleneck link labor?

So, what about the future? In the future, in the 'service of knowledge from the human brain to the human brain', which link is the most bottleneck! Can anyone tell me! ”

When Gu Mojie asked this question, no one questioned his purpose, and everyone was still wavering about the answer.

"Which link will it be? It's a profound question, but shouldn't it still be a creation? Millions of people are writing books today, but that's still the most time-consuming part of the process. ”

"I'm so disappointed that no one has seen it - I asked the elites of the Artificial Intelligence Research Institute to brainwash everyone and change their concepts, and they were all washed in vain."

Gu Mojie waited for three minutes, and all he heard was a non-nutritious answer.

"The biggest bottleneck in the future, of course, is'looking for books', in this era, there are already 4 million writers who have built accounts on our website and tried the water, as well as Tengxun and Du Niang, it can be said that there are more people who have written books than paid to read books. The Internet allows writers to avoid the bottlenecks of publishing houses and printing houses, and any junior high school student is qualified to write if he or she can post.

As a result, there is an explosion of information and a flood of content, and the most difficult thing for readers to do is, of course, 'choose a book' or 'find what you want to read'.

Maybe after he knows what he wants to see, he can find pirated copies at his fingertips and spend no money. But he needs to spend half an hour or even a few hours to find something worth seeing, isn't that a cost? The core of the future society is the competition for human attention, because everyone only has 24 hours a day, no matter how advanced technology is, it will not increase by one minute. And now the junk information has long exploded to the extent that human beings can't read it day and night.

In the future, when humanity becomes more aware of the dangers of this kind of garbage bombardment and finds it difficult to find useful things, the compilation products that provide them with search and screening services will become valuable.

Maybe one day, we will see that it costs only a few dollars for someone to read a book, but it costs several times the price to recommend a content that he can read, that really meets his appetite, and is calculated according to his preferences. It costs more money to make a book fit his 'custom edition' - and he can't even save it by 'pirating'! When that day comes, what room will there be for piracy in this world? ”

Unless it's a person who doesn't care, who follows the crowd and can be satisfied by reading books left over from antiquity.

Gu Mojie stopped and took a sip of water, and it was at this moment that everyone below felt that their brains were suddenly exploded by the mighty.

Gu Mojie was finally relieved to hear the discussion he wanted to hear.

"I see! It's no wonder that Dean Yan asked us to study the 'possibility of novel customization mode', a small god who specializes in a certain angle and field, after writing a book, if the main writer's score is reduced by two percent and distributed to the subsequent rewriters, a lot of tailor-made boutiques can be created that fit the user experience. ”

"That's right! For example, the main sentences originally written by the great gods are all middle-of-the-road types that are not tall, short, fat, thin, handsome, or ugly. We can customize different modified versions according to different readers who are tall, short, fat, thin, handsome, and ugly, and push them to readers who have grabbed specific personal information. Then you can also make an open-ended plot customization according to whether the reader is a man or a woman, usually like to watch the harem or dedication, the stallion is for those who like stallions, and the single female protagonist is for those who like a single female protagonist. Anyway, many times, as long as you change the plot with meat, it's good to put the small ambiguous part casually, as long as you don't push it, you won't poison people. ”

"None of this can be done, right?"

"Of course it's not possible now, and we still need human assistance. But in the future, with the help of artificial intelligence writing assistants, you can replace keywords, search for objective logic flaws, search for key bridge positioning, find out the related items that need to be manually modified and submit them to the human revisers who work with the lead writer, these things will definitely be achieved within three years. As long as we continue to use machine learning methods to train artificial intelligence to assist writing! ”

"I think I can do it! And in this way, there is a follow-up magic that can be realized: for example, in the future, we can directly push the content of the book to readers. Then the title of the book can be hidden, and the specific chapter names in it can be automatically replaced by the robot after identifying the meaning of the word, and then the equivalent or approximate meaning. The names of the protagonists in the book can be automatically replaced in the same type of name library using a robot writing assistant.

As a result, it will be difficult for people who see the book to find it, even if they want to recommend it to others, or find pirated copies from others. Because there is no overlapping keyword in this book that can be easily searched. The same book is read by different people, the protagonist's name and book title are different, the plot is also fine-tuned, and the protagonist is tall, short, fat and thin completely according to the reader's substitution.

After reading the free chapters we pushed, readers can only choose to spend money to continue reading, or abandon the text, or spend a lot of effort to inquire about the title of the book from others, and then pinch their noses to see a tall, short, fat and thin protagonist who is completely unappetizing. ”

"That's right! I suddenly remembered a new possibility. Originally, many old white-picked books that refused to read the list and recommended positions were searched by themselves in the library according to the conditions. Although there are 4 million book numbers in the library, only more than 10% of them actually write 300,000 words, and the 3.5 million book numbers are all eunuchs before 300,000 words. Continue to hold on to the shelves and continue to support more than one million words in the follow-up, but only 100,000 copies. Lao Bai can still rely on the threshold of word count to screen out a large number of spicy chickens.

Now that Mr. Gu has used robot-assisted book writing software to flood Teng Xun's library, four or five hundred thousand books that can be mixed with millions of words at once, isn't Teng Xun's library completely rotten! Lao Bai, who is looking for books on his own, must be desperate! This trick is too poisonous! ”

"It turns out that it is also strategic to fill the enemy's library with spicy chicken! That is to create retrieval difficulties for enemy users who do not have the means of artificial intelligence pushing! ”

"Cut, that's not a big deal, there are not many old whites on Teng Xun's side, and now it's just a complete extinction of the opportunity to attract Lao Bai to Teng Xun."

"Awesome my brother! Mr. Gu's eyes, I'm really convinced! It's like a hundred years of illumination, shouldn't he be a traverser? ”

"Since the concept of intellectual property is a concept discussed in the context of history, there are times when it is born, and there are times when it is in decline. When human beings enter the era of industrial large-scale production and replication from the era of handicrafts, this concept will of course become important, and the property attributes behind it will become more and more important.

When industrial mass production can already meet the popular needs of all mankind, and human beings have the spare money to pursue things that precisely meet their needs, the importance of such rights will naturally gradually decline. In fact, as long as people can see through the way of heaven, they can easily have Mr. Gu's vision. ”

"It's a crossing!" "It's the way of heaven!"

A group of editors of the History Channel and a group of editors of the Xiuxian Channel had a heated debate about why Mr. Gu could be so wise.

didn't notice at all that Mr. Gu had already finished talking about the flash people, and he hid his merit and fame. (To be continued)). If you like this work, you are welcome to come to the starting point to vote, your support is my biggest motivation. For mobile phone users, please go to read. )