And I often look at our clothing store as an outsider, and then I am strict about constantly making improvements in all aspects, so that all aspects of the store are better and customers are more satisfied. Once they come here, they will love it and they will never be able to leave our store again.

However, I know very well that in order to bind customers, it is not enough for us to continue to be strict with ourselves and keep looking for problems in ourselves. We must also find problems from customers, and continue to help customers solve problems, and constantly bring convenience and benefits to customers, so that we can tie them (she) to our store, and then let us make more money with their continuous efforts.

As the saying goes: convenient with others, convenient with yourself, I think that's what it means. Where is the convenience and benefit of the customer? How should we be satisfied?

I wrote down these problems in a small notebook that I carried with me, and I took them out and read them whenever I had time, and I was confident that we would be able to solve them in a perfect way.

"What's the customer's convenience?"

"If you don't have to come to our store, you can get the right goods."

"How can he know which goods are suitable for them if he doesn't come?"

"There are many ways to do this, we can communicate by phone, send photos of the clothing through the Internet, and show him (her) the real thing in the store through video. Then he or she can use these to choose the style he or she likes. ”

"Isn't that the same as uploading the treasure on the Internet in an online store for buyers to choose for themselves?"

"The online store itself is a microcosm of the brick-and-mortar store."

"Does that money also go through a three-way regulator like the Internet?"

"Of course not, the person who ordered the order can just transfer the money to our account."

"Without tripartite supervision, money is too unsafe."

"Most of our customers are old users, who have established a relationship of trust, and there is no insecure behavior of cheating."

"How can we have time to go to the bank every day to check the accounts?"

"Open a bank with a deposit and withdrawal reminder function of three yuan per month. As soon as the money enters our account, we can ship the goods according to the money, which also provides convenience for ourselves. We just need to see the money and pack and ship. ”

"How can we have the time to sit in the store every day and send photos and watch videos to customers?"

"We can put our clothing styles on the Internet in advance, and then let them go to our online store to place an order, see the list, confirm that their money has arrived, and we can ship the goods. In this way, it can also be done on a daily basis, which brings a greater convenience to our business, and how many goods will be shipped in the future, you will know it on the Internet. ”

"Is the delivery by courier?"

"Of course, our entire process is basically the same as Taobao's, except that we don't use Taobao, a third-party regulatory platform."

"Isn't our goods too slow?"

"No, most of the users who come to us are from Hangzhou, and we can provide door-to-door delivery."

"Home delivery? How do we have time? ”

"It's very simple, now there is a city express, guaranteed to arrive on the same day. We can try the city express a few times, if the effect is not good, we will recruit someone who specializes in delivery. ”

"If it's a non-local user, just express it directly?"

"That's right, this saves the customer a trip, which saves him (her) money and his (her) hard work."

"Who pays for the courier?"

"The customer pays or we and the customer bear half of it."

"Wouldn't we have a lot less money?"

"A small part of the sacrifice in exchange for most of the benefits, and tie this customer to our store, in the future, we only need to pick up the goods and deliver them, and the money is indispensable."

"It works. Your kid's head has finally opened up. Not bad. ”

"What do you mean you're finally enlightened? I've always been smart, and I've long since opened my mind. ”

"Oh, is that a seven-trick six-trick?"

"That's ...... Belch...... No...... You don't know anything. Am I pretty smart? ”

"Really? Why do I think you don't usually use your cleverness in the right way? ”

"Uh...... Jealousy, absolute jealousy. ”

"I'm jealous of your size...... But to be honest, you're making a pretty fast progress. ”

"That is, I have a good foundation and a strong foundation."

"It's blowing a lot."

"Blow? That's true, okay? ”

"Blowing out the facts, right?"

"Sister-in-law...... I'll tell you a secret: Brother Pig took me to the train last time he went to Zhili......"

"Hey...... Don't talk nonsense, you kid, if you talk nonsense, I'll whip you. ”

"If you smoke me, I'll tell you the truth."

"This ...... Count you brat ruthless...... Hey, work, work. ”

Brother Pig and I discussed how to bring convenience to customers, and both of us thought it was feasible, and then we took advantage of the evening to have a supper and told Sister-in-law Pig about the situation. The three of them carefully pondered the possible mistakes and felt that the feasibility was very high, so they began to implement our plan.

In this world, we are afraid of the word serious, once we are serious, we can really do anything, we go all out to do things seriously, and do the best in every link.

At the beginning, the customer did not recognize our new ordering method, but under our painstaking persuasion, many old users with good feelings decided to use it boldly several times. However, they have repeatedly reiterated to us that if they are not satisfied with the styles they have sent, they will definitely return them to us.

We know that there will be a choice, there will be a give-up, and the pain of giving up is inevitable, so we readily agreed to them.

As a result, as we envisioned, many old users quickly discovered the benefits of this method, gradually adopted this method, and under their word of mouth, more and more people adopted this method.

Of course, there will be returns, but the number is very small and almost negligible compared to the number of shipments we make. However, we are also very cautious about choosing to use this way of ordering, and we generally let them pick up the people they are not familiar with, which also reduces the return rate.

As time went by, fewer people came to our store to buy goods, but our business got better and better. Many colleagues on the same street saw that there were fewer and fewer people coming to our store to buy goods, and they secretly rejoiced in their hearts, thinking that those who were selling goods were not satisfied with our store, so that their (her) store business would definitely improve.

But I couldn't imagine that our way paralyzed them (them), so that their nervous nerves could be relaxed, and when they (they) knew our new way, they wanted to catch up with us again, but found that our relationship with customers has been tied to the point that they don't have the cost to untie it, and can only look at the store and sigh.