Chapter 869: The Idea of Fighting Maserati
Regarding Yang Fan's reply, Yang Feng was helpless......
In the end, I could only bite the bullet and go to buy Everest 8848 first. Pen × fun × Pavilion www. biquge。 info
Because I have communicated with DIG and other shareholders of Everest before, the acquisition went very smoothly, and for 5 million dollars, the entire Everest Company plus 8848 domain names were acquired.
Seriously, DIG also wants to get rid of Everest as soon as possible, and now Everest is rotten in his hands, and looking at the trend, it will continue to rot, and it will only become less and less valuable.
Through the previous operation, although the Everest company did not make a lot of money, DIG bought low and sold high, and still made some money. Now that I can get the five million dollars from Qihang, it is a more suitable investment.
8848 domain name as soon as you get it......
Yang Feng, Wang Juntao and others immediately prepared for the online action.
Because I was prepared beforehand, this pace is fast.
It was only publicized for half a month in advance, and in late March, the new 8848, which changed its positioning and re-chose the direction, was re-launched under the banner of China's oldest and most successful e-commerce, and now it has come to regain lost ground.
The slogan shouted is also very loud, once the most successful and now the most successful e-commerce Qihang Mall, in-depth strategic cooperation, jointly expand the market, to create a new future of China's e-commerce.
The so-called deep strategic cooperation...... It's that the account is universal, the payment is universal, and even the page is figured out.
It's just that C2C is attributed to 8848, and B2C is attributed to Qihang Mall, which is roughly the relationship between TB and TM, but the distinction is more obvious. Even the parent company is one is Sailing, and the other is Everest.
"Cover your ears and steal the bell!"
Ma TB sat in the office and said hatefully.
Qihang's action of holding his right hand with his left hand, of course, can't hide it from an industry insider like him!
Cai Chongxin thought about it next to him and proposed, "Why don't we help Qihang expose it." ”
"You'd better take a look at this document first." When Ma TB heard this, he reluctantly handed Cai Chongxin a document, "This is sent from Qihang Mall in the morning, and the concerns about the C2C market ......"
Cai Chongxin flipped through it, and the whole document is an analysis of the good and bad individual sellers on the Internet, and it is difficult to supervise in terms of quality and management.
As a leading enterprise in China's e-commerce, everyone has the obligation to strengthen the management of this area.
Cai Chongxin took a breath, "They are so fast. ”
Obviously, if AL wants to mess around, he has to take on the smear action of setting sail.
In fact, it is not a smear, it is to expand and aggravate the problem of fakes, so that when TB is still unstable, first position TB Mall as a fake mall.
Although 8848 will also be affected, but it is a big deal to separate the Qihang Mall from 8848, and then use 8848 to drag TB, TB is still difficult to refuse, for example, what Qihang advocates to crack down on fakes or something, TB dares not to take it seriously, and Qihang can hack them out.
Don't say that the market environment is determined, who will admit that they have no money and can only buy fakes?
As a result, TB will be labeled with a lot of expressions, what fake shopping mall, pit consumers, and be irresponsible to consumers. Then set sail and vigorously develop the sail mall.
Cai Chongxin thought about it, AL really didn't dare to move now, thought about it, and proposed, "Do you want to let the capital move?" ”
Ma TB smiled wryly and said helplessly, "Although the Internet companies in the capital are very hostile to Qihang, but with the Spring Festival last year, in the matter of e-commerce, which has nothing to do with their interests, will they still provoke Qihang?" ”
In the past two years, everyone has understood a truth, never have a war of words with Qihang.
Nima, who can take advantage of this kind of cyber sea with a collectivized and regularized navy and various naval bases with superior conditions to fight a war of words?
Let's just say that the most intense mutual hacking is the mobile phone industry, but who dares to go to the black Qihang mobile phone, panda mobile phone......
No matter who sets sail in the black, he can be set sail for the black to fly in the other way. If there is a problem with one mobile phone, Qihang has the ability to make people believe that all of your mobile phones have problems.
Therefore, on the Internet, Qihang mobile phone and Panda mobile phone have the best reviews.
Thinking about it, Ma TB said helplessly, "Qihang's public opinion advantage on the Internet is too great, and this will spread to other industries." ”
Look at the way to set sail, before the mobile phone had a good reputation, now it is an e-commerce reputation is good, and sooner or later it will spread to the automotive industry.
Ma TB said presciently, "You see, the Internet advantage of Qihang will one day be exerted in the automotive industry." I dare to say that when the time comes, all joint ventures will be black-hearted capitalists, and they all want to harm Chinese consumers, and it will be the launch of national brands that will be truly responsible for Chinese consumers, anyway, it is a similar routine. ”
Maybe the propaganda at the time of the voyage will not say this directly, but it probably means the same.
In the previous mobile phone industry, the routine of setting sail has been perfected. Yes, Qihang relied on various conditions to break out in the US market first, but why is the reputation in China still above Motorola.
It is the effect of the launch of the promotion.
Hawkers, at the beginning, most of the technology was Motorola's, and once their reserves were almost gone, they turned around and hacked people out, and they set sail so neatly.
Cai Chongxin couldn't help but burst into foul language, "This is really a bitch, and he also set up an archway?" ”
This is not the most annoying, the most annoying, everyone wants to do this, but they have set sail and done it. The money is not less, and the reputation is good. In short, it is others who harm consumers, and those who are responsible for consumers are set sail.
At this time, Yang Fan didn't care what others said about Sailing, it was all red-eyed, envious and jealous.
Yang Fan was thinking about how to negotiate with Fiat at this time. Liu Qingfeng has returned from Italy, bringing good news from Fiat, and is happy to open up the Chinese market with Qihang.
Now Yang Fan has set his sights on Fiat's large luxury brand.
Perhaps these brands, because of the sales problem, the total profit is not high, but they are full of force, which definitely has an excellent effect on the positioning of Qihang Automobile.
However, like Lancia, the Italian state guest car, you don't have to think about setting sail. Arrow don't look at the niche in China, but now the sales in Europe are also quite good, two or three hundred thousand a year, but in the future, Wang Xiaoer will celebrate the New Year, and a year is not as good as a year, but now Fiat will definitely not put it.
After all the calculations, Ferrari is left, and Maserati sales are not good.
Although the sales volume of Ferrari is not high, but the word of mouth, as well as user loyalty and reputation, is definitely the flag in the hands of Fiat, and the profit margin is also extremely high, so you don't even have to think about it!
On the contrary, Maserati is the most likely, although the original positioning is slightly lower, but it has some overlap with Ferrari. However, user reputation, loyalty, and brand image are completely incomparable, and the global sales volume last year was less than 3,000......
This figure is much worse than that of Ferrari, which strictly controls production, users, and average prices, and the profit level is much worse.
As long as there is a profit, it is not impossible to sell.