With Ferrari as the flag, Maserati can only say that more is not much for Fiat, and less is not less. Pen & Fun & Pavilion www.biquge.info

If it weren't for the fact that Maserati, like Porsche, continued to lower prices and then soar sales, Maserati would not have much value to Fiat.

Now Maserati is still under the Ferrari brand, and there are no impulse models, which is really a bit chicken for Fiat.

After thinking about this, Yang Fan said to Liu Qingfeng next to him, "You say, if we can make Fiat's sales in the domestic market, can we get Maserati from Fiat?" ”

Having been in the American investment circle for many years, Liu Qingfeng naturally has a better understanding of international capitalists, and when he heard this, he said, "It depends on how far you want to go, if it is profitable, let alone Maserati, it is no problem for Ferrari to sell it to you." ”

Liu Qingfeng is not worried about the acquisition of Maserati, and the only thing Qihang can talk about is the domestic market of Fiat.

But if you want to make Fiat's domestic market, you can't see much effect in three or five years, and by then, Qihang will have already gotten rid of the current financial predicament. What's more, compared with Yang Fan, he has another advantage, he doesn't have such a strong desire to control Qihang, and if he really says that the funds can't withstand it, what if he goes to finance again.

It's too easy to set sail and put it in the United States for financing. AL's current negotiations with Yahoo are likely to get hundreds of millions of dollars in financing, and it will not only be more popular, but also much higher.

In this case, what is Liu Qingfeng worried about? As long as it is within the control of his ability and not blindly expanding, he wishes that Yang Fan would expand his scale quickly, the control is not his, and the faster Qihang develops, the more he will benefit.

Looking at Yang Fan's current actions, it is obvious that he wants to make a big deal in the automotive industry, and the acquisition of Maserati is of course a promotion for Qihang Automobile.

In Liu Qingfeng's idea, it is worth buying Maserati and in a few years, improving the product image of Qihang Automobile, even if it smashes the Maserati brand.

Those ultra-luxury cars, few of them make money, why are many big car companies still flocking to them?

Yang Fan thought for a while, "In five years, Fiat's production and sales in the Chinese market will exceed 200,000?" ”

Hearing this number, Liu Qingfeng was taken aback and said in disbelief, "There were more than 20,000 vehicles last year. Two hundred thousand in five years? Sustained annual growth of more than 60 percent? ”

I have to say that Yang Fan's number really frightened Liu Qingfeng......

That's right, the online promotion ability of Qihang is far more powerful than that of ordinary enterprises, but the offline ability is really general, and the car is second only to the house of the consumer bulk, just relying on online promotion is not realistic!

Yang Fan explains, "The online impresses consumers, and then they go to the car of Ranfiat, and then impress them with the product. ”

After a pause, Yang Fan continued, "If nothing else, this car is actually good, at the same price, whether it is power or handling, it is actually good......

Palio has a problem, and the main problem is the space that Chinese people value the most, the interior. The space is on the small side, the interior is too cheap, and it is not very aesthetic. As well as the lack of publicity and promotion, there is no sales, and sales channels naturally cannot be built.

Without channels, it is more difficult to sell, and Fiat forms this vicious circle.

Seriously, space, interior, is indeed a taboo in China, as far as people use cars now, there are a few really go to test drive, or can experience the difference between power and handling.

The static performance of a car is more important than the dynamics.

However, the static problem is easy to deal with, you don't need to move the car body, replace the front and rear seats, and change to a thinner seat, which will steal some space and solve the space problem of Palio. Then the interior is changed to make them more classy, and these are what the official set sail is best at.

In fact, these are not high cost increases.

The reason why Shanghai Automobile is becoming more and more powerful in later generations is to seize this point. If nothing else, if you really talk about the three major internal pieces, why does the Passat compare with Suteng?

Not to mention Lavida, why should the fourth-generation Golf sedan version be compared with the sixth-generation seventh-generation. Not to mention other car series, even the Bora, which also belongs to Volkswagen, is much stronger than him. There are many small problems, the door leaks, the sunroof leaks, the line is chaotic and natural, the rear row is like a bench, the central control is hard and plastic, and it is even more unlucky to buy DSG.

The problem is that the Passat sells better than the Suteng, and the Lavida is the No. 1 sedan seller.

Therefore, the domestic automobile market is immature, and there are more people who rely on their eyes than on their buttocks and hands and feet.

Although Yang Fan is a little noncommittal about this, it means that he will not take advantage of this feature.

Everyone likes to rely on eyes and word of mouth, don't they?

It's all up to you to set sail, and as for the driving experience, you have to go to the back of the ride.

Hearing Yang Fan's thoughts, Liu Qingfeng said in embarrassment, "It's difficult to control Fiat's product line, right?" ”

In China, the so-called joint venture, the domestic manufacturer is only responsible for the localization of production, relative to the product line opinion, far from qualified. What products are produced and what methods are used, it is up to foreign capital to decide.

However, Yang Fan's idea is obviously to control Fiat's product line.

Yang Fan said seriously, "This is a prerequisite, if Qihang can't control the product line, it will definitely not be able to achieve this goal." ”

Seeing that Yang Fan was serious, Liu Qingfeng said helplessly, "Okay, I'll talk about it." ”

Now Fiat in China, last year's sales of more than 20,000, basically no market, if Qihang can really help Fiat reach an annual production and sales of 200,000, this is not necessarily impossible to talk about.

As for Maserati......

If Qihang can really accomplish this goal, it will not be a problem.

No matter how profitable Maserati is, it is not as profitable as Fiat's 200,000 vehicles.

And the impact of this sales on the brand and word of mouth is definitely not something that a Maserati can bring.

After thinking about it, Liu Qingfeng said, "If you can really reach this number, I am confident that I will play the effect you want with Fiat." ”

Yang Fan pondered for a while, "Don't say anything else, first put all the rights of the new Palio to Qihang, and in one year, I will be confident that I will hand over a report card of 50,000 vehicles." ”

50,000 units, not even as good as the current take-off QQ......

Where is Palio's product strength, coupled with Qihang's ability to promote the market, coupled with the understanding of domestic automobile consumers, 50,000 units is really not a too high goal.

And there will be great benefits to setting sail.

The Palio is also a small car, and if it is left to Qihang, it will also be a promotion for the small car and small SUV of Qihang.

Thinking about it, Yang Fan said, "You talk about it first, even if you sign a gambling agreement, you are not afraid." ”