Longxing is close to Huazun, and it is only 70 miles away from Huazun County, but the mountain road is difficult to travel, and there are several steep mountains in between, so it is difficult to climb the heavy-duty trailer, and there are some shuttles and light vehicles. Liu didn't come here three times in his previous life and this life.

Looking out the window at the steep highway winding between the mountains, up and down the plate, from time to time there is a right-angle turn, Liu is relatively cold in his heart, thinking that the driver who walks here for a long time does need extremely high technology, not to mention anything else, just looking at the cliff with a drop of more than dozens of meters on the side of the highway is dizzy, without good psychological quality and technology, I really dare not walk on this road.

After passing Yangmuling and turning Baxianpan, the road in front gradually widened, the speed of the shuttle bus gradually increased, and the first stop arrived.

This stop is in a town, it is a big town, I heard that the nearby ten miles and eight towns like to go to this town to catch the market, and its prosperity even exceeds the county seat.

Liu Zhao got out of the car with the flow of people and walked over to the grain street.

Grain Street Liu relative to the previous life has been here, father's several larger customers are on this street, at that time the Shancheng Expressway has been opened to traffic, from the high-speed just to take twice as long time, very smooth, that is, after the high-speed opened to traffic, Longxing's grain purchase volume has decreased sharply, my father has taken Liu relative to visit customers, to investigate the reason.

The appearance of this street has basically not changed, the old stone road, the pattern of the front store and the back warehouse, because the road is difficult, so the grain merchants here have a very large inventory.

Relying on the evaluation level of these grain merchants by the father of later generations, Liu Relative took out a long and short time to visit, of course, many operators looked at this child with rice samples for promotion or some hesitation, but fortunately, there are a few discerning grain merchants who really value the southern rice samples in his hands, and he had a detailed discussion, and one of them is the most important partner of his father in later generations: Cao Yadong, who is also the most famous grain merchant in Longxing, but in 95 years, Liu Rushan has not intersected with him.

But the current Liu Relative has a deep impression of Cao Yadong.

"Young man, is this rice run by your family? Can you call the shots? ”

Cao Yadong was attracted by its price comparison as soon as he saw the rice sample, and asked this sentence very meaningfully.

Of course, Liu Zhao would not let go of this opportunity, but he did not mention his name.

"Hello Uncle Cao, my father's name is Liu Rushan, and his name is often mentioned, saying that you are second to none in the grain business in Longxing' County."

"Oh? Liu Rushan? Cao Yadong was stunned for a moment, and then laughed and said: "Liu Rushan, I know, like thunder, he has a very high status in the Huazun grain trade, he is the first group of people to make grain, and he belongs to the leader, but he has never had the opportunity to cooperate." ”

Cao Yadong is telling the truth, in fact, he often goes to the Huazun grain market, but because his purchased varieties are very mixed, the amount of rice allocated to this piece is not large.

Liu Rushan specializes in rice, and for the large wholesalers at that time, Cao Yadong belonged to small traders, and Liu Rushan would not pay special attention to it.

Liu introduced the follow-up inventory and price bottom line of southern rice, and Cao Yadong also inquired in detail about the taste of this rice, the current market retail price of Huazun, and the recognition of this new variety by consumers since it was put on the market.

And Liu took out the Beidong rice sample he brought in a timely manner, since he came once, it is necessary to sell his other goods, after all, Beidong rice is the main business. When parting, Cao Yadong was very happy, took Liu Xiang's hand and said that he would definitely go to Huazun next time the goods arrived.

Liu knew that a casual visit might have advanced his father's opening of the Longxing market by three years, and these golden three years would bring huge sales and considerable profits to the family, and more importantly, the hand in hand with Cao Yadong would bring his father's career into the fast lane.

On the shuttle bus back, Liu Relative is also thinking about a question, that is, whether to buy a closed freight car, if some surrounding counties and cities can achieve delivery**, their own grain will occupy a commanding heights in sales.

In the routine phone call of the father and son in the evening, Liu Relative mentioned this trip to Longxing and mentioned Cao Yadong, and Liu Rushan was very surprised by his son's pioneering spirit, and said with a smile that he felt old and couldn't keep up with the development ideas of young people.

Liu Zhao laughed when he heard his father say this, and teased that he was still waiting for you to give me a brother to succeed him, and his mother, who had been listening angrily, raised her hand and wanted to fight.

My father's phone call specifically mentioned the problem of the Southern Printing House, and Liu Zhao spread out the topic on this topic and expressed his thoughts.

"Dad, in fact, the production of color packaging is an imminent thing, we open up new purchase channels, not only want to make more money, but want to start their own brand in one fell swoop through this move, so that more people know our name, understand your name, future development ideas, we should be to brand to drive sales, rely on reputation to occupy the market."

The other end of the phone was silent for a while, and Liu Rushan's voice came down the microphone, "The cost of plate making and design of color packaging is not low, and the number of printing is also very huge, so that the price of each pound of rice is calculated, the cost is about 1 cent, which is feasible in the southern rice with slightly higher profits at the beginning, but have you considered it, when there are other dealers in the market who purchase by themselves, and still use white packaging, our price advantage will be gone." ”

Liu Rushan's consideration has his reason, the grain industry can not be arbitrary, follow the trend is very strong, as long as there is money to make, a little strength of the dealer will consider purchasing by themselves.

"So, Dad, we're going to have a problem on our minds."

Ryu had already realized the problem, and he spoke.

"I remember that when we first made grain, the packaging was a sack that could hold 200 catties."

Liu Zhao thought about the cloth bag on the back of the old lady he saw when he turned to the market today, and thought about the rice bags that became more and more exquisite and filled less and less: "Later, the 180 kg sack of the sack, to the current 100 kg of snakeskin bag, the packaging gradually tends to be simple and light, so is it possible to have 50 kg of packaging, or even 30 kg, 20 kg, 10 kg of packaging?" ”

His words made Liu Rushan stunned, and he thought for a long time before saying, "It's possible, but it is estimated that it will take a long time." ”

"Now the sales are mainly wholesale-based, and although we are doing retail, but the sales volume is not large, and the overall profit is less, for the subordinate sellers, the size of the package does not matter, because they face the terminal sales, it is necessary to unpack the package."

I have to say that Liu Rushan's analysis of the prospects and current situation of the development of this industry is still unique.

Liu nodded, he understood the meaning of his father's words, but he ignored a problem, that is, whether it is wholesale or retail, the ultimate flow is the consumer.

"Dad, I think the trend is that the packaging is getting lighter and lighter, so light that a child or an old man can easily move a bag of rice, which is inevitable."

"Now a person in the market goes to buy rice, if there is no bag, we sell it to him for one yuan, and the white-skinned bag may continue to be used to buy rice next time after he runs out, or he may throw it away, no one is sorry, but the beautifully packaged bag is different, I think the possibility of being thrown away after use is very small."

Liu Rushan was a little confused when he heard this, and he interjected and asked: "Does it have anything to do with our increased cost printing packaging?" ”

"Since he is reluctant to throw it away, he will continue to use it for food, or keep it at home for other purposes, don't you think that one day you will see all the people on the street who go to buy bulk grain, carrying all our bags, or you will visit a house and see the bag with our advertisement printed on it placed in a conspicuous place, isn't it an achievement?"

Liu said with a smile: "This is called advertising, advertised, the longer the time, the more people will know our brand, and slowly our name will become a pronoun, the pronoun of food, if we operate properly, the food is good and cheap, that is the pronoun of high-quality grain, and the cost of one yuan per bag is the cost of advertising." ”

Liu Rushan laughed over there, he figured out the meaning of Liu Xiang's dialogue, this thing can be done.

"Besides," Liu continued: "We can't use the same package of grain to compare prices, Dad, the reason why you want to choose high-quality rice for delivery is to position our brand in the middle and high-end, so its price will be slightly higher in comparison, and this will add part of our packaging costs." ”

"In addition, as we use more and more packaging, the production cost will be spread even more and even more until it is ignored."

This is the problem of fixed cost sharing, Liu Rushan can calculate this account, the larger the base, the lower the cost of plate making, the plate making fee is 3,000 yuan, if only 10,000 bags are made, each bag of rice is divided into 0.3 yuan, if 100,000, then it is only 3 cents.

"Okay, then I'll try to get them to make a pattern, what do you think about the pattern and the name?"

Liu Rushan looked very happy, and he continued to ask his son's opinion.

"Dad, in your eyes, I think I can just call the shots, and I don't have any ideas."

Liu said with a smile: "But as for the overall tone, I think it's better to use green." ”

The term green food has not been seen in 95 years, but with the passage of time, this color will be popular all over the food industry, and green agriculture will be the main word of food.