"Uncle Yan, I have a few questions I would like to ask." Liu Ji organized his words and said slowly.

He sat up straight, his expression was a little serious, and at this time he seemed to have entered the role, and he had his own momentum.

"Well, you ask." Regarding Liu Relative's very formal tone, Yan Nantian was very calm.

"First: I would like to know what is your position for the second phase of the development of the Hanlin community?"

Liu looked at Yan Nantian relatively seriously, he wanted to verify his ideas and Yan Nantian's ideas on community sales.

Sister Yu, who sat opposite, is named Lin Hanyu, the manager of the public relations department of Nantian Real Estate, although she is not very old and only 27 years old, she is also a veteran in the shopping mall, and she has been following Mr. Yan since the establishment of the company to deal with the company's media and some things about the government.

According to her understanding, the boss's daughter's classmate is at most a high school student, and it is possible to say that she can see the problems of the real estate, but the first sentence of her mouth is such a broad and professional topic, and she instinctively feels a little funny, especially Liu Relative said it in such a serious tone, which makes her feel that this child is a bit grandstanding and showing off his talent.

Yan Nantian didn't have any special feelings for Liu Relative's tone, but he was surprised by the word 'positioning' that came out of the young man's mouth.

The term is not yet widely used in real estate construction, but he also understands that what Liu wants to ask is to understand the sales pricing of his own community. The target audience is who they are and what they will use for the building after they buy it.

A person who has never been exposed to real estate can ask such a clear question. Shan Chong at this point, Yan Nantian glanced at Liu Zhuang. Therefore, he unreservedly stated the positioning of the community.

"The price of the second phase is basically the same as the first phase, with a slight increase, but the increase is not large."

"The land of the first and second phases of the Hanlin community was won at the same time, and the reason why it was divided into two phases was because of financial problems, and the second was to use the first phase as a test to make a more accurate positioning for the second phase of the house type, area, and sales crowd."

Yan Nantian wiped his back. The voice is smooth and recounts his own ideas.

"According to our original assumption, the gradual abolition of the state-owned welfare housing policy is destined to cause a boom in young people to buy houses, and they cannot use the old houses left by their parents as marriage houses, which is the main target group set by us in the early stage of development."

Liu nodded, their consideration made sense.

"According to the current social structure and the level of purchasing power of Shantang, we have set the main unit type of the first phase in the category of small three-bedroom, after all, only a few young people buy houses by themselves, and most of them are bought by their parents. Their consumption is very rational, and they should consider both the house type and practicality, that is, the housing problem for their children in the future. We think that this kind of small three-bedroom should not be difficult to accept in terms of total price, and there are many rooms, which can meet the needs of most people. And we don't develop many small one- and two-bedroom apartments. ”

Yan Nantian paused, and said a little helplessly: "But the actual sales caught us off guard." While our main target population predictions are accurate, we ignore a portion of the larger population. That is, these people who have spare money in their hands and are willing to invest in renting public rents, and these people focus on small apartments. ”

He looked at Liu Zhi, who was listening carefully, and asked softly, "Do you understand?" ”

Liu Zhao nodded in understanding, but he didn't speak, quietly waiting for Yan Nantian's next words.

"Through the data feedback of the first phase, we have corrected the main housing of the second phase, and you should also notice when you go to the site with Yanzi that the five buildings we developed this time are mainly large one-bedroom and small two-bedroom units, and the three-bedroom ones only account for a small proportion, which is for this part of the population."

Yan Wushuang was also the first time to hear her father talk about the determination of sales targets in real estate projects, and she suddenly realized that she didn't get the land as she originally thought about doing real estate, and she directly found someone to do planning, find someone to build, and then sit and wait for the money to be collected.

"It turns out that the adjustment of our positioning is correct, although there is no pre-sale, but when we come to see the house, interested consumers are very interested in this type of house, and they even privately come to us to book some houses in advance."

Yan Nantian said with a smile, and seemed to be very proud of the adjustment of the house type, but he continued: "It is precisely because the house watchers are too popular, so it has attracted the hostility of other real estate companies, resulting in a situation of being attacked." ”

Liu Zhao laughed secretly in his heart, he was not laughing at Yan Nantian, he was laughing at the real estate developer of the entire Shantang.

Market demand determines the sales of products, which is an unbreakable truth, and now Shantang real estate developers are still stuck in the head to determine the grade of the house, and few people go to really conduct in-depth market research. Yan Nantian is a very smart person, but he only analyzed consumer preferences from the early sales data, and did not fully consider market demand factors.

However, this cannot be blamed on the developer, in the initial stage of real estate in the inland area, everyone is feeling the stones to cross the river, all trying, there is no complete set of theoretical support, so the boss's vision determines the direction of the company's development.

Although Liu Relative did not do real estate in his previous life, the things that can be sold are the same, Yan Wushuang and Liu Relative visited the community when he specifically looked at the surrounding environment distribution, universities, office buildings, vegetable markets, although the layout is chaotic, but as a discerning investor, these goals are very clear.

University students or young teachers, small business vendors, foreign urban white-collar workers, these people are all around the community, they do not have enough funds to support themselves to buy a house, so renting becomes the only option, Hanlin community is in such a key location, the foreign population is theoretically a lot, a little brainy investors will think of using the surplus money to buy a house for rent.

Although in the mid-nineties, people's wages were generally not high. But there are really a lot of people who can afford a house with an average price of more than 1,000 yuan. There are actually a lot of invisible rich people in prefecture-level cities, including some of the people in the counties below who got rich first. Although the proportion is not too high, it cannot support the large base.

However, he didn't think that Yan Nantian's formulation of the second phase of the house type and area fit the reality completely by luck. A successful person is definitely not casually successful, he will definitely have a team of think tanks around him to help staff and operate, maybe their thinking has not reached the clarity of later generations, but analyzing the market, positioning the market, they are definitely not laymen.

Yan Nantian's narration stopped here, and he looked at Liu Zhao with a smile, as if to remind him that he had answered Liu Zhao's question.

Ryu retracted his thoughts, and only then did he notice that everyone's eyes in the room were focused on him. So he smiled and touched his nose.

"Uncle Yan, the second question, you just proposed to us a solution to the problem faced by the company, I analyzed it, probably your idea is to reduce the price, supplemented by public relations, and will get the certificate of quality inspection as a supplement, is that so?"

Yan Nantian nodded.

"But you don't seem to be happy with this solution. I don't know what you're not happy about? ”

The question that Liu Relative asked was actually very in-depth, but he had to ask, he had to understand Yan Nantian's true thoughts, although this question might cause Lin Hanyu's dissatisfaction.

Yan Nantian looked at Lin Hanyu. After pondering for a while, he spoke: "It's not that I'm not dissatisfied with this solution, in fact, I also understand that this is the best way at the moment, but I'm worried about the effect." This effect will have a certain impact on the company's profits, and at the same time increase the uncertainty of sales. ”

He rubbed his forehead. said in a serious tone: "Chasing the rise and killing the fall, this is the habit of many consumers." In many areas this word is also very accurate, we take the strategy of price reduction, one is to compensate for the small defects of the house, and the other is to attract more potential customers through the price, but will anyone think about why they reduced the price, and whether the price will be reduced in the future, this psychology may cause consumers who have already purchased the intention to have a wait-and-see attitude. ”

I have to say that Yan Nantian's consideration is very reasonable.

However, Liu Zheng frowned, there was a question that he was even more confused.

Yan Nantian insisted on delivering the house on time, knowing that the price reduction would bring about holding the currency and implementing this solution, his eagerness in these two places made Liu Relative feel that Yan Nantian was in a hurry to get rid of the property, why is this? Is there a broken chain of funds or a big project to invest in?

But for the time being, he won't inquire, and it's a bit of a hairpin to ask this kind of question.

Liu nodded his head, indicating that there were no questions to ask, and he lowered his head and began to think, thinking about how to put his plan and the picture out.

The room fell silent, and no one urged, but Yan Wushuang's breathing was a little heavy, and she could see that her heart was a little anxious.

"Uncle Yan, first of all, I don't think it's a good idea to reduce the price, in addition to what you're worried about, I'm more worried about the other thing is the reaction of the owners of the first phase after hearing the news."

Liu paused to give the few of them time to digest what they had said.

"How can they react?"

Yan Wushuang was the first to speak, after all, she was just sixteen years old, no matter how scheming and intelligent she was, her grasp of people's hearts was still a little worse.

Yan Nantian's reaction was not so intense, his hands began to flick on the platform, and he began to think about the meaning of what Liu Relative said, while Lin Hanyu stared, vaguely knowing what he wanted to express.

"If I am the owner of the first phase and spend half my life savings to buy a house in the first phase of the Hanlin community, but the price of the house with the same quality in the same place begins to decline less than a year later, I will be very uncomfortable and think that I have been deceived.

Yan Nantian's face changed slightly, he looked straight at Liu Xiang, and his fingers stopped flicking.

"No way, why should they stop us from lowering the price, our own house, we have the final say in the price."

Yan Wushuang was a little excited at the moment, her voice was a little high, and she almost stood up to reason with Liu.

"Why is it impossible, the house I bought from you, living is one, and the other is that I want to maintain and increase my value, but the assets have depreciated before a year, who knows if the price of the first phase is too high and pits us."

Liu Zhao didn't care about Yan Wushuang's feelings at all, and said in a cold voice: "Also, in the eyes of those who care, you are acquiescing in the quality of your house, and in the eyes of other real estate developers, you are breaking the rules of the industry." When the time comes, what you have to deal with is not a bad intention to attack our peers, you will be questioned by the early owners, quality inspection, and developers, and it will be difficult to ride a tiger. ”

He is definitely not alarmist, this kind of thing has not happened in later generations, and the real estate company was jointly sued by the previous owners in court because of the reduction of the opening price in the later period, more than one case.

These owners don't care whether the market environment is lowering the price or not, whether the developer sells the house or not, they only have one idea, that is, to defend their private property will not depreciate, as for whether others can buy it or not, that is not something they have to worry about.

Yan Wushuang didn't refute at this time, she looked at Liu Zhao with a somewhat pale face, and after a few seconds, her eyes turned to her father.

Lin Hanyu was drenched in cold sweat, she wasn't sure if the owners in Liu Zhao's mouth would have this kind of reaction, but she believed that his judgment on other real estate developers, the unspoken rules of the industry are a terrible thing, conventions, the development of such a community, the pricing should be like this, you change the price at will, it will have an impact on many real estate companies.

Yan Nantian's face still did not recover, especially after hearing Liu Zhuang's later supplementary explanation, he realized the seriousness of the problem, the probability of this situation happening is very high, for the owner's reaction, for the impact of this industry, he initially thought about it simply.

Seeing that everyone was deep in thought, Liu knew that his reminder should have had an effect, so he stopped dwelling on it and talked about the solution.

"Uncle Yan, in fact, I think there is another way to try."

"Well, you say."

For the current Liu Relative, Yan Nantian is indeed a little valued, when he first came in, his daughter said that Liu Relative had a problem to talk to him, and he just listened casually out of politeness, but the topic has progressed to this point, he has realized the comprehensiveness of Liu Relative's thoughts and the profundity of his cognition of things, so Yan Nantian is also looking forward to hearing a good solution from his mouth.

At this time, Lin Hanyu also changed her initial impression of this boy, she no longer thinks that Liu is relatively grandstanding and showing off her talents, but a little bit of real talent, of course, it is only a little, for the solution to this crisis, so many people in the public relations department have been thinking about it for a long time, and the planning has been unsatisfactory for a long time, she doesn't think that a high school student can come up with a reasonable solution in such a short period of time.

And Yan Wushuang also sat up straight, pricked up his ears and listened carefully, for fear of missing a word. (To be continued.) )