Time passed quickly, and it was Wednesday afternoon school time, and this time it was the Santana waiting at the door of the first middle school.

There is no way, the time is too urgent, Lin Hanyu sent a car to pick up Liu Zhao at the school, and this time he was not the only one who went to the company, but also Kang Heqing.

Since visiting Liu Relative's company in Shantang, Akang suddenly had a strong interest in home decoration design drawings, and his spare time changed from painting landscape sketches to home furnishings, which was out of control, and found Liu Relative several times to reveal the meaning of thinking about part-time design in a decoration company, it doesn't matter if he is paid or not, the key is to be able to let him get in touch with the drawing of home decoration.

Kang Heqing is the kind of person who is more persistent, once he determines a thing, he persists in it, whether it is drawing pictures or soaking willow in a soft and hard way, and moves out of the theory that Liu relative once talked about in order to pursue happiness can drop out of school.

After considering Akang's own situation, Liu decided to take him to the company and let him participate in the activities of the model room strategy, after all, some of the drawings were designed by him, and it was also helpful to intuitively feel the various changes after the drawings were implemented, and to listen to the owner's feedback on the design plan.

In addition, in Liu's vision, Akang will also be an important part of the company's future development.

The company's preparations are basically ready, all employees wear uniformly purchased suits, navy blue suits with light blue ties make men look very spiritual, women are also very charming, this kind of dress Akang has only seen on TV, so after entering the company, he was surprised that he didn't close his mouth, he really didn't expect Liu Relative's company to develop so formally.

Lin Hanyu continued to train relevant personnel in the company. Liu Mingxin has not come back from communicating with various types of work outside, but the news of feedback is very optimistic. There are not a few skilled workers who are willing to reach an employment agreement with the decorator, and most of them are workers who have worked at the Nantian real estate construction site. They intuitively saw the renovation speed of Liu's company, and also heard that the company never defaulted on the wages of workers, and was very willing to cooperate with it. Liu Mingxin selected the best of the best, and reserved a group of workers to be on call at any time.

Yang Liu is not in the company either, I heard Lin Hanyu say that she went to the advertising company to supervise the spray painting, and she will be responsible for proofreading tonight. And the rest of the staff are also doing their own duties, and they seem to be extremely busy.

In fact, there are very few things that need to be done by Ryu himself now, but his influence on the momentum of the employees here is very important. As Yang Liu thought, Liu is the backbone of the company.

After everyone saw that Mr. Liu was coming, their enthusiasm for work was even higher.

They all know now that Liu is still just a high school student, and a student in school can do a lot of things that people who have been in the society for many years can't do, which makes everyone admire this boss even more, and it is conceivable that a few years later, as Liu is becoming more and more mature, what kind of height he can lead the whole company to develop.

Liu arranged for Kang Heqing to discuss the design concept with several employees of the design department, while he drove straight to Nantian Real Estate. Now I have a driver's license, and I don't need a driver at all

Yan Nantian is also very busy. The second phase of Hanlin encountered some troubles after the capping, and later adopted Liu's idea of simplification, and the price per square meter increased by 100 yuan on the original basis, deducting normal costs and hidden expenses. This price is a little profitable, but what he cares about is not this profit, but the feedback of the market after the change.

According to the information from the sales department. Since the news of the simple house came out, the number of owners who have consulted has increased significantly, because this is a relatively new way to hand over the house. So a lot of people are curious. Although it was not officially released, it was well done because of the publicity. Therefore, the sales office is overcrowded every day, and after communicating with the engineering department, the Hanlin community has opened some rooms under construction for the owners to visit.

Some shrewd owners found that the cost of the real estate company's unified decoration is 10 to 15 percent less than that of individual decoration alone, and there is no ambiguity in the use of materials, and the professional's monitoring of the quality is even more satisfactory to them, which makes these people smile secretly. After Yan Nantian deliberately arranged personnel to spread this view among the crowd, the enthusiasm of the masses for buying became more and more high.

And this is also a fission effect, the more people who are interested, the more it can drive the enthusiasm of the owners, and the more enthusiastic the owners, the more popular the situation is, but even so, Yan Nantian still maintains a clear mind.

There have been many owners who have asked to sign a house purchase agreement in advance, and some of these people even want to buy a house in full in order to start the interior hardcover early, and at the company's internal meeting, some people have also raised whether Nantian Real Estate can be pre-sold privately, and this point of view has also been recognized by most people, but due to some special reasons, Yan Nantian has been hesitating, so there has been no decision.

After more than a month of operation, the land certificate and real estate certificate of the second phase of the Hanlin community have been handled, and now it can be regarded as an existing house in the real sense, and the "Commercial Housing Sales License" has also been completed and can be sold at any time.

The reason why Yan Nantian is reluctant to do this is because the houses booked in advance are some rooms with good apartments and good locations, and for developers, these houses will never be sold, and selling them in advance will cause some dissatisfaction among other customers, and this dissatisfaction will also be contagious, and it may cause unpredictable emotional problems for buyers on the day of launch.

In addition, this time, please go to Shantang TV to report on the spot, in addition to building momentum and advertising effect, he also has a purpose, which Liu Zhao inadvertently talked to himself, that is, transparent sales.

To a certain extent, the TV station represents public opinion, and the sale invites the TV station, which can show that Nantian Real Estate is a gesture, that is, it is not afraid of the supervision of public opinion at all, they want to make the real estate sale open and transparent, without any black box operation, to everyone intuitively prove that they have no cover-up situation, which is also the first time in the real estate sales process of Shantang.

Compared with the early payment for a few days, Yan Nantian is more willing to see a good social opinion, which is very beneficial to the company's long-term development.

I'm thinking about these things. There was a knock on the office door, and Yan Nantian shouted in. Ryu walked in.

"Uncle Yan, I'm still thinking about the hair plate." looked at Yan Nantian standing in front of the real estate distribution map in a daze. Ryu asked with a smile.

"Relatively, sit."

Yan Nantian pointed to the chair in front of the desk, returned to the back of the desk, and the two sat down facing each other.

"How's going on over there, are there any difficulties?" Yan Nantian didn't talk about the real estate company, but asked about the decoration company.

Lin Hanyu, as the manager of the decoration family, will regularly report the things over there to himself, so he has a clear grasp of the trends of the decoration company, and he knows that from the opening to the present, the entire company has been moving forward according to the track set by Liu Zheng at the beginning, which is very standardized. It was also very fast, which made him very satisfied.

"I don't have any problems here, I came here today to communicate with Uncle Yan and see what kind of promotional policy to use to stimulate buyers' desire to decorate."

"Pull desire?" Yan Nantian raised his eyebrows and asked meaningfully.

"Yes, all the individual pricing of the decoration company is transparent, there is no room for bargaining, and the budget made by the company this time is also strictly implemented by the unified standard, and there is no room for price reduction. So I thought about doing a different form of promotion. ”

There was no one else in the office, and Liu did not hide what he spoke.

"Why is the price fixed and there is no room for bargaining?"

Yan Nantian didn't understand Liu Relative's approach, and Chinese people like to bargain when buying things. There is no room for counter-offer at all, and the acceptance of products is worrying.

"Professional interior decoration is still a brand new thing in Shantang, although some people are doing it, but the quotations are more confusing. At the same time, there are too many materials involved and too many types of work. This results in a complete lack of understanding of the prices of the decorating company because they have no experience at all. In this case, the more you leave this space, the more bottomless the owners are, and at the same time they don't know how to bargain, how much to cut, and the counteroffer is high and they are laughed at, for fear that they will accidentally fall into the price trap, so I decided to make the unit price transparent and the total price to die, make a standard for the industry, and stick to this norm for a long time. ”

Liu is relatively comprehensive and firm.

This is an attempt, including in the previous life, Liu Relative has never done this, but in this life he wants to try.

Price confusion is a common problem of decoration companies, the same set of design drawings, a thousand companies will appear a thousand kinds of quotations, and the profit margin is also very different, from the lowest 15 percentage points of small companies to 35 percentage points of large companies, may be different in the use of materials, management costs, personnel and technology of each company, but the most critical factor in determining the price, or the company's management of the control of profit margins.

Liu Relative gives a fixed number for the profit margin, which causes the total price to become a fixed number, and although the owners may be a little uncomfortable at first, they will see the benefits of this pricing over time. On the other hand, this is a kind of protection for the owners and a kind of regulation for the industry.

Corresponding to the fixed quotation is a very detailed quotation, which lists all the projects that need to be finely decorated, area, unit price, material, total price, process, and even marked with the brand, origin, and specifications behind the material, and there will be two detailed lists in the price schedule, one indicates the acceptance criteria, and the other indicates the approximate budget of the main materials that the owner needs to purchase, and these three documents constitute a complete quotation system for the decorator.

This complete set of quotation documents can allow the owner to intuitively see the materials used in the decoration process, the decoration project, which things need to be completed by the decoration company, which ones need to be purchased by themselves, and how to assess the decoration quality after the decoration is completed, which avoids the deliberate omission of the black-hearted company, steals the main materials, and deliberately increases the items, so that the owner can know what to do.

Yan Nantian understood his intentions after listening to Liu Relative's explanation after a little thought, so he nodded and said: "Well, I understand, brand management is mostly this kind of pricing system, and there is no room for bargaining." ”

The unified price has already been implemented in the production industry, but the decoration company belongs to the service industry, there is no precedent, and there is a certain risk in this attempt, so Liu Relative proposed a workaround, hoping to relax the price barrier a little through promotion, and have an extra layer of insurance.

"What do you think?" Yan Nantian continued to ask Liu Zhuang.

"I want to make the decoration company's concession and the real estate offer combined, if the owners of the community directly sign the decoration agreement after signing the purchase agreement, you can drop four percent on the basis of the total price, and the full purchase of the house will be discounted by nine or five percent on the basis of the four percent."

Liu had calculated relatively early, so he directly said this plan.

To a large extent, this program appears as a kind of housing sales benefit of the real estate company, which is helpful to the sale of the house, and the decoration company only reduces the profit in the program, and there is no return on the surface.

But Liu has a more profound intention for him.

The firm price is the guarantee of the brand, and the unconventional price reduction behavior makes all the owners think that this is the real estate company for their own sales to force the decoration company to make profits, and the decoration company is a passive party, rather than their active price reduction behavior, which has great benefits for maintaining the price system of the decoration company.

Yan Nantian had no doubts about the decoration company's concessions, and he also understood his purpose for doing so, so he agreed without hesitation, but he thought it was very interesting for the retest discount, so he flicked his fingers on the desktop and asked, "What is the profit margin you set for the decoration company?" The maximum discount is almost nine percent, is the profit guaranteed? ”

Liu nodded relatively, "The standard profit is 25 percent, and after deducting the highest discount, it is about 16 percent, but there are still a few buyers who buy houses in full, so all things considered, I think the average profit point for the decoration of the Hanlin community should be about 20 percent." ”

This is a reasonable profit point, not inflated, and not too low. On the basis of the simple house, the cost of hardcover itself is slightly lower, so it is easy for the owner to accept this total price. A large part of this 20 percent profit point is the profit generated by Liu's relative scale effect, and according to the cost of the owner's individual decoration, this profit point may only reach 134 percent or even lower, which is not high in any industry.

The reason why Liu Zhao dared to do this in the Hanlin Community is because he is very confident in his model room, although the profit point is not high, but he is very optimistic about the expectation of the total number of signed orders.

"Okay, then I'll wait and see, I hope that the number of orders signed by the decoration company and the sales volume of the real estate company will be red across the board."

Yan Nantian looked at Liu Relative with blazing eyes, his voice was steady but full of anticipation. (To be continued.) )