Chapter 880 - Enhance Brand Image
Marchionne's proposal also caused turmoil within Fiat......
Set sail for the car!
If it weren't for the previous powertrain company, Maserati's negotiations, who would have heard of it?
Especially those who didn't know about the previous negotiations, heard Marchionne say that it was from a two-year-old car company in China, which immediately caused a laugh in the conference room. Pen, fun, pavilion www. biquge。 info
A small shareholder of Fiat, a guy with a strong nose, said arrogantly, "As far as China's automobile industry is concerned, their most powerful FAW, Shanghai Automobile, as well as the second automobile and GAC, including Ningqi, which we cooperated with before, one is counted as one, and together they are not on an equal footing with Fiat, right?" ”
Marchionne, "......"
He doesn't want to talk to these arrogant guys inside Fiat now, is it really Fiat still Fiat more than ten years ago, and its sales in Europe surpassed Volkswagen?
You've been losing money across the board, otherwise I wouldn't be sitting here. Marchionne did not understand what was supporting their arrogance.
Marchionne knows that Fiat has come to this point, it is inevitable that it is not the role of this psychology, the simplest, cooperation with Ningqi, these people have never heard even the slightest opinion of Ningqi. It's like the Chinese market, Fiat can do whatever it wants.
Thinking about it, Marchionne said, "Give up your arrogance, and think that China was the market of ten years ago?" All four rings have launched the A6L especially for China! From the point of view of the decision-making of VW, which knows China best, the environment in China is completely different from that of Europe......"
The whole of Europe, perhaps because of the large number of vehicles, has a relative preference for small cars.
Saying that, Marchionne said a little bit of his understanding, "The Chinese population is large, the vehicles are few, the road conditions are not as good as ours, and the land area is large, and their requirements are obviously different from ours." We drove from Turin in just over an hour to Switzerland, France, and two or three hours to Germany. Ten hours to more than half of Western European countries. In China, starting from the capital, can you see Xinjiang in two days? There are many similar situations, such a different car environment, we need an understanding of the Chinese market to help us open the Chinese market. ”
Of course, if Yang Fan were here now, he would definitely tell them that if we talk about Europe, only a limited number of big cities will be congested, and there are few cities in China that will not be congested in the future. The most desperate thing is that there is a traffic jam in the village!
As for the big cities, these people started from Turin, drove through Switzerland to Germany, and the capital of China set off from Chaoyang, maybe not yet to the Fifth Ring Road.
Therefore, for ride comfort, China has much higher requirements than them......
The man was just about to say something, but John Elkann said directly, "I agree to have a strategic cooperation with Qihang!" ”
Elkan's voice of support immediately made the entire conference room blow up. What ability does Qihang have to get the support of taking over as CEO and chairman?
The uproar within the Fiat Group soon spread to the outside world......
There was no fluctuation in Italy, and it was not surprising to them that Fiat was working with more companies. But when it came to China, it exploded!
When has this kind of cooperation been done in the Chinese automotive industry?
Not to mention the news media, just in the automotive industry, how many people believe that domestic car companies can only be the life of OEM for a long time.
A sentence that came out of Brilliance before that the domestic automobile industry has been difficult to get rid of the existing pattern for 20 years, has just caused a sensation. Although it has been scolded by many people, people of insight feel that the speed of domestic automobiles is not slow in 20 years......
That's right, in 03 years, the automotive industry, the gap between domestic and foreign countries, let alone 30 years behind! Twenty years to catch up with this gap, or the opponent is also advancing, this is not pessimistic, it is already extremely optimistic.
And the actual situation is true, in the era of Yang Fan's rebirth, more than ten years have passed, although the more sales of independent brands, the higher the higher, can it really be said that it has broken through the pattern of joint ventures?
That's right, some companies have begun to charge, but according to the situation of the SUV market, it is estimated that in a few years, don't think about a real breakthrough.
It is precisely this situation, in the case that many people think that in 20 years, the best situation is just that everyone can sit together face to face, even if they suffer, we at least have a discussion...... Qihang suddenly sat face to face with Fiat!
What the hell is this?
Suddenly, countless people in the industry and outside the industry looked sideways at Qihang Auto!
This car company, which has just been established for more than two years and has released a new car less than a year ago, really does not abide by the rules of the automotive industry and directly creates an industrial myth again like them in the Internet, mobile phone and other industries?
Especially when the content of the negotiations was gradually leaked, Maserati, which is considered a brand all over the world, was also involved, and the Internet suddenly boiled......
As soon as it saw that there was such good ammunition, the large naval fleet that set sail immediately set sail.
"What the hell is Maserati? Set sail and open again? word Mr. Yang, what black magic have you played again? ”
"Set sail for Black Magic Technology Inc., and live up to its name. One year to pinch Hyundai, two years to punch Fiat. It seems that it is not a dream to destroy Honda in three years, kick Volkswagen in four years, and destroy Toyota in five years. ”
"Upstairs, where did you put GM and Ford, why didn't I find it?"
With the prevention of SARS getting hotter and hotter, the SARS epidemic has been basically contained.
Originally, the market was picking up, and this time, Qihang Automobile made a big news, which occupied many news headlines for a time and made a big show. Coupled with the bonuses brought by Fiat, many people are more confident.
No matter what the Fiat market is, at least it is a century-old international manufacturer.
They all admit the strength of Qihang Automobile, which is much stronger than other independent brands. Don't say anything about Geely, Chery, Shanghai Automobile, and FAW are not enough to see, otherwise why can't they talk about this kind of cooperation?
As a direct result of this, the sales of Tengfei QQ have risen again.
In June, the data of Tengfei QQ's monthly sales of more than 10,000 came out, which once again detonated the news point...... It also made countless people in the automotive industry stunned the eyeballs, and the sail car is going to the sky!
People who are more concerned about Qihang want to smash the table!
What kind of hang is Yang Fan opening, there are always people who send benefits at critical moments...... When the Qihang mobile phone was first launched, a Double 11 terrorist attack, in addition to the plane, there was also the Qihang mobile phone.
Now that the car has just been launched, Fiat immediately sent a ladder.
Sailing is obviously to climb up the pole, and directly distinguish itself from domestic car companies in terms of brand image, and draw a clear line.
Just like the development opportunities brought to them by Geely's acquisition of Volvo in later generations, and Qihang's marketing ability is far above Geely, which makes the brand promotion effect even better!