Chapter 16 Key Customers
In the general manager's office of the business department of Tianhe Securities on Wanyue Road, Manager Pan looked at the monthly business report of the business department in front of him, and his brows were twisted.
Syllable! Manager Pan slammed the report on the table: "Li Wenhui, what's going on?" The market has obviously begun to rebound, why is the commission transaction income of the sales department still declining this month? How do you do your marketing efforts? ”
"Manager Pan, as you can see, I have done a lot of marketing work in the past two months, and I have not stopped, but the effect has not yet been reflected."
"I'm not interested in knowing what you're busy with, I just know that this month's commission income is still decreasing, and the revenue of the sales department handed over by the finance side has been in deficit for three consecutive months, you have to explain it to me."
"I've checked the customers with higher assets in our sales department, and the stocks in their accounts are basically deep now, and they are all lying on the ground and pretending to be dead. A lot of people haven't traded in months. ”
Li Wenhui seemed very aggrieved, in the past two months, he has called customers a lot, and even door-to-door marketing for several customers with large amounts of funds, but the results are still very unsatisfactory.
"Those big customers are now seriously losing their account assets, and the stocks on the account are being hedged badly, and the small-level rebound cannot produce an effect at all, so there will naturally be no deals."
"That's because you're not doing your job well." Manager Pan said with a tiger face: "What's wrong with the deep set, the deep set has to be traded." You're a marketing executive, what should you say, do you still use me to teach you?
You've got to get them to do more. Only by diluting the cost can they have a chance to untie the set, otherwise they will rely on death, and they will not be able to turn over in the year of the monkey.
You have also seen the current situation, if the performance of the sales department in the next few months cannot be improved, by the end of the year, we will have to close the door, and you and I and everyone here will have to drink the northwest wind! ”
Although he said so, Manager Pan himself knew in his heart that the market was so bad, and whoever did the marketing work would not have good results. So what he just said was more of a sulking of himself.
Manager Pan is really anxious, now the business situation of the sales department has reached a precarious point, if you don't take measures to change the status quo, it is really likely that it will not be able to survive.
"In this way, on the weekend, you organize and call one by one, and be sure to invite those high-net-worth customers over and let Lao Yang teach them lessons. Be sure to get their stock accounts turnover. ”
Li Wenhui nodded hurriedly and said, "Yes, yes, yes, I'll arrange it immediately." ”
After a pause, Manager Pan continued to ask, "How is the work communication over there from Liangjing Investment?" When will I be able to pull their company over to open an account? ”
Li Wenhui shook his head: "Their price is too ruthless. I have communicated with their general manager Lu Jialiang many times, but he bites the transaction commission rate of 3/10,000, saying that if he does not give Wansan, he will not consider opening an account with us. ”
"Wansan!?" Manager Pan gritted his teeth and said hatefully: "They really dare to open it, which securities company dares to open it to them?" Do you want to do business anymore? This is to become the public enemy of the industry! ”
"I think so too, but the scale of the other party's funds is really not small, so the attitude is very tough."
"How much money can they turn over?"
"I talked to them about at least 100 million. In addition, listen to their tone, if the cooperation is good, it may increase in the future. ”
"One hundred million, ah......" Manager Pan frowned thoughtfully.
After a moment of silence, he tapped his fingers on the table: "This customer must be taken down, you pay more attention to it, and do more of their ideological work." ”
Li Wenhui nodded: "Well, I understand, I'll call the other party later." ”
"Wait a minute, I'll have to do it myself. You call the boss right now and say I want to treat them to dinner tonight. ”
"Okay." After Li Wenhui finished speaking, he took out his mobile phone and started calling.
"Hey, is it Mr. Lu? Hey, there. I'm Xiao Li of Tianhe Securities. I have consulted with our manager about your account opening, and he said that he wants to invite you to a light meal tonight, I don't know if it is convenient for you? ”
"What? Have you made an appointment tonight? So when is it convenient for you? ”
"Huh? Tomorrow night? Li Wenhui raised his head and looked at Manager Pan, who nodded at him.
"Okay, no problem, let's make an appointment tomorrow night. I'll text you later, um, well, okay, that's it, we're waiting for you tomorrow night, okay, that's it, goodbye. ”
Li Wenhui put down his phone and said, "It's all agreed, it's set for tomorrow night." I'll go arrange a hotel now. ”
"Find a place with a better environment and book a private room." Manager Pan admonished.
"Don't worry, I'll take care of everything."
Manager Pan waved his hand and said, "Well, you go and get busy, and by the way, help me call Lao Yang over." ”
Lao Yang is a full-time securities analyst in the sales department of Wanyue Road, responsible for doing some stock evaluation analysis and guiding the VIP customer transactions of the sales department.
After a while, Lao Yang walked in: "Manager Pan, what are you looking for me?" ”
"Lao Yang, there is something for you to do. You give me a detailed market analysis report by tomorrow morning. It is necessary to analyze from the three perspectives of short-term, medium-term and long-term, and write as detailed as possible. ”
"Okay, no problem." This originally belonged to Lao Yang's own job, and he agreed to it.
"You go get busy, remember to put more thought into it, this report is very important. Also, help me call the pony who manages the computer room. ”
"Got it." Lao Yang nodded and walked out.
After a while, the pony walked in: "Manager Pan, are you looking for me?" ”
"Pony, let me ask you, do you know any way to improve the speed of market display on the customer's side?"
"How fast does the market show? Is it an overall improvement for all customers or individual customers? ”
"Individual customers, we have a VIP big customer on our side. You see if there's a way to do something technically specialized for him. ”
Pony pondered for a moment and said, "If it's just for individual customers, there are indeed some methods, such as setting up a special line. However, this method is cumbersome to set up and maintain, and at the same time, the improvement of market speed is very limited. ”
"Is the cost of the equipment very high?"
"The cost of equipment is a one-time investment, and if it is a long-term customer, it is not much diluted. It's just that the work of setting up maintenance is a little cumbersome. ”
"You go and write a detailed plan report and hand it over to me by tomorrow morning. There's nothing else to do, you go about your business. ”
Manager Pan gave several instructions one after another, all of which were preparing for the client's public relations the next night.
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