Chapter 91 Tips for Pulling Customers
Several other people were also very curious about the questions raised by Wu Yingying, before this, Wu Yingying's friend Lu Xiaoqi had heard Wu Yingying mention Sun Haoyang many times, but all of them were limited to his stock investment.
The business operation process of securities investment companies is not like the basic knowledge of stock trading, if you have not experienced it yourself, you can't just rely on your own thinking and checking information on the Internet to say it in as much detail as Sun Haoyang.
"Could it be that you went to a securities investment company for a part-time internship when you were in college?"
Sun Haoyang shook his head with a smile and said, "If you want to understand these things, you don't have to really experience them, you just need to read the books written by people who have this experience." β
"Reading a book? There is also a tutorial in the book on how to open a securities investment company? What's the name of that book? β
"There is more than one book, in fact, because we were planning to open an investment company some time ago, I went to the Internet to find a lot of related books. For example, there are several books that describe the work experience of stockbrokers, such as "Invincible Retail Investors" and "Invincible Bulls". β
"How come I've never heard of this kind of book? I'll buy it another day. β
Sun Haoyang smiled: "You don't need to buy it, you can watch it on the Internet." In fact, these are not books in the general sense, it is more correct to say that they are online novels. These books are published directly on the Internet, and generally no physical books are published. β
"Oh, web novel, I've read this. What else is there on the Chinese end of the net, 18 touch Chinese are available on the Internet, I have read a book called "The Legend of the Little Soldier", which is quite interesting. Lu Xiaoqi said.
"What 18 touch Chinese net, that's called 17k Chinese net......"
"It's those online sites anyway. I've read a few books, and they're all pretty yy, but most of them aren't very well written. β
"What are you talking about? What yy, I can't understand anything. "Wu Yingxing's only hobby is to study stocks, so he doesn't know much about things like online novels, and listening to the conversation between Sun Haoyang and Lu Xiaoqi, he seems very confused.
Lu Xiaoqi looked at the martial hero with a confused face, and teased: "YY is the meaning of obscenity, this is the latest Internet vocabulary, Uncle Wu, you don't even know this, it's so outdated~"
"Cut, it's just that you have nothing to do all day to go to the Internet to wander around, I'm very busy every day, how can I have time to care about this."
"Yes, yes, your old man's daily 'chicken', blind **busy during the day, busy at night**, how can we compare with you."
The martial hero feigned anger and said: "Don't give me nonsense, and then talk nonsense about deducting your salary, and tell me something serious." β
Lu Xiaoqi pouted unconvinced and said, "How can this be called improper, don't you see that Sun Haoyang is also watching." β
So Wu Yingying turned to Sun Haoyang and asked, "What the hell is this web novel?" β
"Actually, some enthusiasts write some novels online, which are not as high quality as the physical books published and sold in bookstores, but there are some good novels.
The titles of the two books I just told you are actually written and played by two investors on the Internet.
Although the writing and content of the novel are not worth mentioning, it can be seen from the description of the storyline that both of them have worked in securities investment companies, and there are many descriptions of the specific business models of securities investment companies in the novel.
This has a great reference for our next company operation. β
Sun Haoyang explained like this, and Wu Yingying finally suddenly realized: "It turns out that there is still this kind of thing on the Internet, and I will study it when I have time." β
Sun Haoyang nodded and said: "The descriptions of these online novels inevitably have a lot of exaggerated and unrealistic plots, but piecing together the content of several novels can also give us a 7 or 8 points of understanding the business model of our industry." β
"It's only 7 or 8 points, but what about the remaining 2 or 3 points?"
"The remaining 2 or 3 points are the words and stock recommendation skills of pulling customers. Communication skills can't be explained in detail in online novels, and as for stock recommendation skills, it's even more complicated, and you can write a book on your own, which is naturally difficult for these part-time authors who have just started to write. β
"And where are we going to get all this stuff?" Martial Hero asked eagerly.
Sun Haoyang looked at Wu Yingying and shook his head: "Your company has been opened, and you don't know anything about the specific operation of the company?" β
Wu Yingying was a little embarrassed by Sun Haoyang: "I didn't think about it so much before, so I thought about opening the company first, and then making a profit before the bull market is over." Besides, isn't there still you, with your Master Sun here, why should I bother with that, just be a shopkeeper and wait to count the money. β
Sun Haoyang glared at the martial hero, and thought in his heart: It's really that the emperor is not in a hurry, and the eunuch is in a hurry.
He was about to say it, but after thinking about it, he didn't say that he was a eunuch, so he had to turn to the topic and said: "Regarding the skills of speaking and pulling customers, I really spent a lot of effort on this.
In the beginning, I searched the Internet for all kinds of words, but they were basically clichΓ©s, and it was estimated that one in 100 people might not be fooled by that method to attract customers.
Then I changed my method and directly added the QQ group of those scammers, and then pretended to be customers who didn't know anything about stock speculation, and used their words.
As a result, I found a lot of useful tips. β
"Oh, tell me about it."
"I always thought that the average securities investment company would directly join those ready-made stock groups to advertise when they solicited customers online.
But when I added a few stock groups, I found that this method didn't work very well.
You rashly ran to other people's stock groups to advertise, and you were kicked out by the administrator in minutes. And even if a few people take the bait, it is difficult for those who have added a group of shareholders to trust a stranger they have never met, let alone hand over a large amount of real money to you to take care of. β
"So what should be done?"
"Through my observations during this time, I have found that the most effective marketing method is impersonation.
You first add a stock QQ group at random, and then observe the speeches of everyone in the group a little. Generally, there are always a few experts and masters in each stock group, and in most cases they are the creators or administrators of the QQ group.
Then you change your QQ avatar and name to the master in that QQ group, and secretly follow those group members one by one, just tell them that you have established a VIP group and pull them into a new group.
If you keep them private, as long as no one reports it, it is usually difficult for the administrators in the group to notice.
Generally, the members of these QQ groups are very trusting of the masters in the group, and those careless group members will easily regard you as the master of the group, in that case, it will be much easier for you to recommend stocks to them. β
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