There are many young gamers who like to call esports a dream. However, for professional video game practitioners, Lin Yan prefers to call e-sports a business, or a trust for video games.

Since the time of "ancient times", many video game manufacturers have found that holding game competitions is a good way to do big things with little money.

On the one hand, compared with direct print media flat TV radio advertising, the cost of holding a competition in a large shopping mall is lower, and only a little venue rental fee, a few machines, a few organizers, and some prizes are required.

On the other hand, compared to other forms of advertising, such as players cannot directly participate, the top players can come directly to the game, and the low players can also be attracted to watch the game.

After a set of valid statistics, it was found that holding a tournament has a significant increase in the sales of a game.

As a result, whether it is Chiba Games, the Video Game League, or some strange game manufacturers, they all like to hold competitions.

Most of those players will borrow the title of Go and call it "celebrity", so the era of arcade celebrities and red and white celebrities began.

At that time, there were no clans, because the games were basically single-player and did not require much tactics. There is no need for teammates and coaching staff, as long as a person's skills do not regress, then as long as he wins a game, he will almost always be the champion of this game.

This is a bit like the four heavenly kings who appeared in South Korea at the end of "StarCraft" and when "StarCraft" was no longer updated.

The four of them basically ruled the "StarCraft" event in South Korea and even the world, "Ze" is Bi Subi's master Kim Zelong, "Bing" is Song Binggu, the first Li is Li Yonghao, the leader of the Kidney University, and the second Li is "thawed" Li Jidong.

The four of them have achieved unprecedented results in the professional history of South Korea's "StarCraft". The reason why they achieved such results is largely due to the fact that later StarCraft is basically not updated anymore.

What kind of role do they have as e-sports stars, the role is obvious, that is, to extend the life of "StarCraft", which has been eliminated a long time ago, for several years.

Even, when StarCraft II was about to be launched in the end, most of the StarCraft I players and event organizations were reluctant to transfer the arena to StarCraft II.

Of course, this is not a good effect, but a bad one.

"StarCraft" in South Korea, it is precisely because of the professional e-sports system he has that millions of copies sold in South Korea, and like ball games in European and American countries, it has formed a huge industrial chain. Even, even esports schools have appeared.

Of course, this is many years later than the era of arcade red and white celebrities in Japan. The reason why it was so late is largely because of South Korea's policy of "closing the country to the outside world" at that time, and all game consoles and games must be sold in their own country with the participation of domestic companies.

You must know that in those days, if an ordinary Korean citizen used a match from a foreign country, he could be shot.

It is necessary to think that this is alarmist, but it is completely true. The reason why South Korea is doing this is to develop its own industry and let its people use its backward and not so easy to use industrial products.

Only then, as a country, can it develop.

It is precisely because of this blockade in the video game industry that in the end, Korean games can be frantically exported abroad in the era of online games.

Of course, the effect of what they did was so big and fast, largely because their country was relatively small. This is due to the fact that there are relatively few industries that need to be developed.

If you change to a big country, even if they want to introduce advanced technology from abroad, foreign countries will not sell it easily. Because the volume is there, if this big country is taught, what will those countries eat in the past?

Therefore, it has become much more difficult for certain great powers to seek to rise. And because the whole country is too big, it is not monolithic, some people build walls, and some people push them.

The domestic related industries have not yet developed, and the best foreign products have already flowed into the country.

Then, when people who see a big meal abroad and look at the small vegetables that are still learning to walk in China, they will spit and spit and say garbage disdainfully.

How can we pay for such garbage, instead of going to learn the advanced culture of a foreign country.

Of course, Japan is not such a country. Since Japan is not very large, although it is said that there are many people. However, you can basically introduce any technology you want.

Therefore, the enterprises of Chiba Games and Chiba Games Cluster can have the world's most cutting-edge technology to manufacture game consoles.

You know, in the past two years, because of the machine of Chiba Games, it has been selling very well, and it can get high benefits.

The technology of Tiguang Technology to produce chips is infinitely close to Intel, and it is even possible to surpass it. Of course, compared to the Deep Blue Giant, there is still a little bit of a gap.

However, in recent years, the dark blue giant, which has been eating orders from the US government, has not been so good. Because, the micro hard that they single-handedly supported cooperated with Intel. The terminals of their machines have been difficult to sell, and only their servers are still selling well. However, although the server side is expensive, it is really nothing compared to the large number of personal computers.

However, the Deep Blue Giant won't die. Because, their products will always be used by the American government. It's like the government of a certain country will definitely purchase what Midea has a conscience in mind. Even if the conscientious enterprises of the United States imperialism cut corners on what they sell in a certain country, they sell it at a low price in foreign countries.

In fact, as a business decision, it is impossible to blame the conscience of US imperialism. Because, their decision is absolutely correct, in a near-ridge-break market, they don't need good quality and low price, even if it is more expensive and not so easy to use, someone will buy it after all.

And in a market where they are not yet dominant, they must be good and cheap. Anyone who comes after you must follow this path.

It's like Apple, many years ago, it didn't also gain a place in the market by virtue of its cheapness. And a dry Japanese company, like lock mud, Fengtian, and even Chiba games have also relied on high quality and low prices to gain a large part of the market.

Of course, morally speaking, this is absolutely wrong. However, unlike some companies, the conscience of the United States does not have to worry about his image in the hearts of most consumers, because as long as he takes the upper line, his basic plate will not be lost.

For a country with a ratio of 19 to 1 public servants, and more than 1 billion people, they actually have this market, which is already very powerful.

Having said that, esports serves as a great means of video game promotion and promotion. In fact, in recent years, there are some meanings that give way, because with the development of the Internet and the improvement of communication technology, things like personal live broadcast have been easily realized.

Therefore, game live streaming has become an important battlefield for game promotion. For example, Chiba Games has signed a group of individual producers who live broadcast games and make game videos with a subsidiary of a subsidiary of Chiba Games Global Entertainment.

Why they signed up, the reason is simple. If you think of the Internet as a huge shopping mall, these podcasts are similar to the contests and promoters held in traditional shopping malls.

The reason for their existence is to promote the game. Therefore, there are often people who live broadcast and spend a lot of money in a certain game. Is he really a local tyrant? Not. He's just an employee. No matter how much money he spends and consumes more game currency, in fact, there is no problem for game companies.

Because, in fact, it is meaningless for him to consume all this. Nobody cares. These things of theirs are actually just numbers.

Even if they recharge live broadcast, even if it is not fake, it is still a waste of water for the company's game.

Of course, some of them will say that they are employees of such and such a company. And most anchors won't say it, they are like an ordinary otaku otaku. I don't even go to the company every day, it's just a silent live broadcast.

Perhaps, only when they have a conflict of interest with the company, will they break the news. Of course, by doing so, they are even more in breach of the contract. Because, in the contracts of these anchors, there are basically some non-disclosure agreements. As soon as they broke the news, it was easy for politeness to turn into ignorance.

Of course, many anchors are really just otaku, they don't know any laws or messes, they don't have a high education, and they probably haven't worked elsewhere. So, they don't know anything about the spirit of the contract, or the power of the contract.

Only some people who are too arrogant and hit the wall do they really know that it hurts, and they really know that the agreement signed by the company with him is not just a few pieces of broken paper.

The team of streamers hired by Chiba Games is actually quite large, with a total of more than 1,000 people in various countries around the world. That's right, up to one-tenth of the regular employees of Chiba Games.

Of course, most of them, unaware of their employers, are actually Chiba Games. This is also something that Chiba Games does on purpose.

Because, although broadcasting live broadcasts and watching live broadcasts is a matter of your willingness. However, players will be furious if the truth is really known.

In order to prevent them from being angry, they are all on the Chiba game, which affects the image of the Chiba game in the minds of players. Therefore, Chiba Games will not let the vast majority of streamers know that they work for Chiba Games at all.

Of course, there is also a very complicated operation in this process. Basically, except for the authorities of various countries, it is difficult for civil society forces to sort out the relationship here.

Of course, sometimes the employees of Chiba Games really go to the live broadcast. For example, some game designers, or some other people.

The purpose of their live broadcast is to interact, to show the characteristics of new games, but in the final analysis, it is to sell games.

You see that we have all worked so hard, you see that we have overcome so many difficulties, why don't you buy the game yet, hurry up and buy it, how can you not buy it.

In fact, their feelings are also genuine, so there are indeed many players who are moved by watching their live broadcasts and then go to buy games.

Because, their superiors rarely tell them that you are there to make the game sell better.

They're just saying that it's going to bring you closer to the players. It's only when you get in touch with the players that you know what they want.

Most game producers, even if they are professional, in fact, in addition to game producers, they have another identity, and there is a high probability that they are game lovers.

Because I don't like games, it's hard to get into the game production industry.

After all, the video game industry actually overlaps with other industries in every way. If you don't like video games, you can use their professional skills to pursue other industries.

For example, movie special effects, such as programmers, such as this, such as that.

They ended up choosing a salary package that is definitely not the highest in the video game industry, in large part, because they really love video games. A large part of them grew up playing video games.

Even, video games spend more time with them than movies and TV series records.

Because, video games are almost the longest entertainment methods among all entertainment methods under the unit cost.

Of course, it can be countered that it is like a novel, which is cheaper than a game. But is that really the case? Is this the case in most countries in the world?

In the United States, for example, a best-selling book can sell no less than $30, and hardcover editions can easily reach triple figures. And the mainstream price of a game is now around fifty dollars.

A $30 book might take 20 hours to read, while a $50 game is basically 60 or 70 hours at night.

If there were more hidden elements and extended elements, it could even reach hundreds of hours. In this case, the cost of video games is actually lower.

The reason why the video game industry is able to have an audience all over the world. It's that the threshold is lower than reading him, and it's cheaper than movies and television.

Although the cheapest entertainment has become more and more high-end in recent years, video games have never left this positioning. (To be continued.) )