Chapter 137 Marketing I

Lu Qi walked out of the venue first because he was sitting in the back row. was about to ask Xu Deyu to come home for dinner together, but lost Xu Deyu's shadow. Lu Qi was looking around, and was put aside, and when she saw that it was Yan Shuzhen, she always looked like she was chattering, "I said Lao Lu, you didn't give a small report to the leader, right?" ”

"What are you talking about? Am I that unskilled? The first time he lied to his face, Lu Qi's heart pounded unhappily, feeling that he was the kind of person who was extremely levelless.

"Then how did Mr. Tao know?" Yan Shuzhen seemed to believe in Lu Qi, "It's not that I'm good ......"

Lu Qi calmed down, "Shuzhen, the person who revealed the news to you, how can you guarantee that people will only tell you?" ”

"That's right...... Oops, who would have thought that Mr. Tao would talk about this at the conference? You don't know, you scared me to death just now...... However, what Mr. Tao said was quite good, and now Yang Tao can see hope......

Yang Tao is Pan Chenggui's subordinate, the head of the deployment section, who was dismissed from his post due to the work-related injury incident of the second branch factory, and now that Liao Junwei is back, Yang Tao certainly hopes that the official will be reinstated. As far as Lu Qi knows, the position in the human resources department has been vacant, "What does Yang Tao have to do with you?" ”

"Hey, you don't know? He's a relative of my husband, and he calls me a concubine. ”

It took Lu Qi a long time to sort out the relationship between Yang Tao and Yan Shuzhen. Red Star Factory is like this, the relationship is intertwined, and a man and woman who are familiar often don't know that they are husband and wife, let alone relatives.

The two of them left the backyard of the guest house with the brigade and walked towards the family area, "Oh, there is a chance for you to help with a few words in front of Mr. Tao." Don't say no, who doesn't know that you are Mr. Tao's celebrity? ”

Lu Qi sank his face, "I'm not a celebrity. I don't have anything to do with people other than work, so I'm not happy if you say that......"

"I'm sorry, it's me who can't speak. Lu Qi. Yang Tao has a low diploma, it is not easy to get to this step, you can do a favor, and I will definitely repay you in the future. ”

Lu Qi stopped talking. Because she found herself in the trap of others. Including Yan Shuzhen, they were all used by others. What scared her was that she went to Tao Tang's office last night and was afraid that she would also fall into the eyes of that caring person, maybe the gossip between herself and Tao Tang had begun to spread......

It has always been so. This is how to fight political opponents, and if you can't find an economic problem, then talk about the style of life......

I blame myself for being stupid. But Lu Qi then became resentful, the question is that I am innocent with that person? Except for the little ambiguity that happened just after the reunion. The distance between him and me is getting farther and farther away...... There is basically nothing to say other than serious work...... She seems to have forgotten about Lu Wei, and thought to herself, she was still gossiped about like this (Lu Qi decided that gossip was inevitable), this is too wronged, right? Lu Qi immediately realized a question that made her even more flustered, was she looking forward to something happening to him?

Lu Qi, who was in a mess of brains, forgot to take care of Xu Deyu and walked home alone. When I got to the front of my building, I cleared my mind: I love him, but it is a higher level of love. Out of the relationship between secular men and women, I hope he is well, I hope he works well, and I hope he achieves success and rises step by step. So I'm willing to give him information that I think would be useful to him, so that he can avoid the arrows that might come his way...... Now it seems that he and Li Luo seem to work together quite happily, which is right. Li Luo is the most difficult to deal with, more difficult than anyone else......

Lu Qi thought that the next marketing conference would end peacefully, but the actual situation was not what she imagined. She didn't expect that there would be chaos within the marketing department.

The afternoon meeting was presided over by Liu Shulin, assistant to the general manager and marketing minister, and the agenda of the meeting was first announced: the first item was the main report of the marketing work in the first half of the year by Li Luo; The second item is group discussion, and the meeting plans to divide into three groups to discuss Li Luo's report and propose amendments to it. The third item is to commend and reward the outstanding marketers in the first quarter and make a statement, and the last item is to invite the company's main leaders to make a concluding speech.

Because the leader of the final speech was not determined, Liu Shulin made vague arrangements here. At noon, he checked with Li Luo on the phone, and Li Luo said that since he had made the main report, it was not appropriate to say anything more. But someone must end the meeting, after the meeting ended in the morning, I asked Mr. Tao, he said that everything that should be said was said, there was nothing to say, Zhao Qingmin was hypocritical, anyway, it will end tomorrow, and then talk about it. So the last agenda item announced by Liu Shulin was vague.

It rained that afternoon, and the weather was cool, perfect for meetings.

Xu Deyu sat in the back right corner of the conference room with a large group of people from the Propaganda Department. Because the company wants to focus on the promotion of the marketing conference, there are more people from the propaganda department, and almost all the personnel from the two departments of the factory newspaper and the TV station attended the meeting. Xu Deyu found that the venue layout of this meeting was relatively special, the marketers were arranged to sit at the front of the middle seats in the conference room, and the assistant general manager, deputy chief engineer, department leaders and branch directors sat on both sides. This is probably a sign of respect for the marketers.

The meeting was convened promptly at 8 a.m.

First of all, Li Luo made a main report entitled "Unifying Thinking, Invigorating Spirits, and Striving for the Realization of the 'Two Expansions,'" which took one and a half hours. Xu Deyu wrote down the main points of Li Luo's report in her notebook, and she found that Li Luo's report had put a lot of effort into it, with detailed data, clear views, clear hierarchies, and clear measures. With distinctive Li Luo characteristics.

Because of the relationship between the position, Xu Deyu is very familiar with the speech style of the company's leaders, and she thinks that the speeches of the top leaders (including Tao Tang, who has not been in office for a long time) are very distinctive, especially off-script, literary and interesting, probably because they are the top leaders, and there are few scruples in their speeches. But among Red Star's deputies, Li Luo is definitely the first, much better than Han Zhiyong, Luo Chong and other leaders who often have the opportunity to speak. The worst is Liu Xiuyun, who can barely speak without a script.

Li Luo first reviewed the overall situation of the marketing work in the first half of the year against the overall goal set at the beginning of the year, and came to the conclusion that the achievements are the main ones, and the marketing department has overcome the objective difficulties of the shrinking market, and the achievements have not been easy to come by. Li Luo cited four typical examples to prove the efforts of the marketing team he led to overcome internal and external difficulties. The internal difficulties are mainly troubled by issues such as price, quality and delivery time, and the external difficulties are mainly caused by the shrinking of the market.

Li Luo analyzed the changing trend of the market in detail, which is the core part of the report, and it is also the most exciting part. Li Luo skillfully combined the macroeconomic trend with the development trend of Red Star products, made a clear judgment on the current market and the direction of future adjustment, and believed that the company's current three main product series, mining machines and vehicles are facing the danger of market contraction, especially mining machine products. Therefore, Li Luo's conclusion is that the company's current countermeasures are to grasp the quality and cost internally, and the extension of the market externally, that is, to develop new products in the old market to achieve market expansion, and to open new markets with old products to expand the market.

It's a bit of a tongue twister. But Xu Deyu understood what Li Luo wanted to express.

At the end of this part, Li Luo said, "Looking forward to the future, under the strong leadership of Mr. Tao, the company can ensure the completion of the sales target of 9 billion yuan, and is expected to exceed 9.5 billion, but it is very difficult to achieve the goal of 10 billion yuan." However, the annual target can be achieved in the same proportion in the two key indicators of inventory and accounts receivable. ”

Xu Deyu knew that Li Luo had actually revised the annual goals that Tao Tang had emphasized in the morning. She paid particular attention to the term "proportionality".

In the following report, Li Luo found four main problems, the first is that the thinking of the marketing team needs to be further emancipated. The user-first mindset needs to be further strengthened; The second is that marketing tools need to be constantly updated to adapt to the new situation; The third is that some marketing personnel are not suitable for ability and attitude, and they must strengthen the assessment of the marketing team, and truly reward and punish laziness, reward the good and punish the inferior; Fourth, the company has determined that the assessment method of the marketing department has been moderately revised to further mobilize the enthusiasm of front-line marketers. For these four questions or requirements. Li Luo has specific explanations and explanations. Make the report sound easy to understand and convincing.

After Li Luo's main report, Liu Shulin, who presided over the meeting, announced the grouping arrangements next, in addition to the three main leaders Tao, Zhao and Guo. Other leaders attending the meeting have made group arrangements. After a ten-minute recess, the meeting moved to breakout sessions.

Except for the first group (vehicle accessories) who stayed in the big meeting, the other two groups were arranged in the conference rooms on the third and fourth floors of the big move.

As is customary. Before the group discussion, the host would ask the company leaders sitting on the stage if they wanted to speak, and the first one of course asked Tao Tang, who knocked on Mike, "Comrades, this conference has been brewing for a long time, and due to various reasons, it has been postponed until today. This time, we invited the company's middle-level and above leaders to participate, which shows that the company attaches great importance to marketing work. Why? Because whether the company's indicators can be completed this year depends on marketing. Don't be uncomfortable with me repeatedly emphasizing the indicators, the indicators are not only the explanation of the above, but also our own needs, this truth has been repeated many times, and it is no longer verbose. For the agenda of this conference, you must have noticed that we have left more than half of the time for the discussion session, the purpose is to solicit the marketing team for marketing work, in fact, not limited to the marketing link, about production, quality, finance and other aspects of management issues, can be discussed. Mr. Li's report just now summarized and analyzed the achievements and problems in the field of marketing, and it was very good. However, marketing does not exist independently, it must involve other fields, especially production, quality and finance, which are closely related to marketing. Therefore, please speak freely, start from your own work, stand at the height of the company's survival and development, and say everything in your heart, especially the problem, must be explained thoroughly, so as to improve the management of all aspects and make it better serve the marketing ...... I would like to make a request here, no matter what the problem is, which leader or department is involved, everyone must be elegant. What kind of elegance? That is, if there is a change, if there is none, it will be encouraged. As the chairman and general manager of the company, I very much want to hear the real voice of the marketing team, especially the front-line marketers. So, please cherish this rare opportunity...... Okay, I'll just make that request. ”

The rest of the leaders had nothing to say, so the meeting moved to a group discussion.

No one cared about what Tao Tang said. But it was these few words, which did not sound inappropriate, that caused the contradiction and deviated the meeting. (To be continued......)