Chapter 882: Productivity is the Fundamental
Of course, Yang Fan dared to guarantee this, and the negotiations with Fiat were nearing the end. Pen @ fun @ pavilion wWw. ļ½ļ½ļ½Uļ½Eć ļ½ļ½ļ½ļ½
Although Fiat wants to launch a new car in October, it will be a small matter after all, and it will not cause much fluctuation in the negotiations.
At the beginning of July, Qihang reached a strategic agreement with Fiat, the details of which were not disclosed......
However, just the news that has been revealed is enough to make the news exciting, and the two parties will carry out a strategic cooperation on the next-generation model platform and share the new platform. and to develop a deep level of cooperation around the world......
These contents, no matter how you look at it, put Sailing on an equal footing with Fiat.
How can this not be exciting......
Especially under the deliberate inducement of Qihang, Qihang was deliberately replaced by Qihang car! At this time, Qihang Automobile completely caused a sensation in the domestic automobile industry.
Since the 80s, Poussin began to be localized, and this is the first time that a Chinese car company has come to this point!
At that time, the localization of Poussin even attracted the attention of the No. 1 chief, and now it is normal for the cooperation between Qihang and Fiat to be broadcast on the news network, even a news of more than two minutes!
In China, CCV, News Network, is definitely the vane of the media industry......
is on the news network, which means that it is in line with the political direction and is worth promoting, and this news is very explosive.
If nothing else, at least China is proud of it...... The sensation caused by Lenovo's acquisition of IBM's personal computer business in 04 years has now set sail on the land of China a year ahead of schedule.
Everyone knows that Qihang has a strategic cooperation with Fiat to acquire Maserati, a well-known sports car brand and known as the queen of sports cars in the world!
As for the terms of the acquisition of Maserati, everyone chose to ignore it!
When Qihang Automobile was on the cusp of the storm, on July 10, it took advantage of the situation to officially release the Tengfei S1 and Q1 models, and accepted reservations. As for the launch date, S1 is set for August 10 and Q1 is set for September 10.
Obviously, the voyage is to these two cars to fight for the peak sales period in September and October, in China, many industries have a golden nine silver ten.
Tengfei S1, Q1 was already hot on the Internet, and even had the title of the most beautiful car in China, and now as soon as it was officially released, it immediately attracted quite a lot of attention, and then this turmoil, Tengfei QQ also took advantage of the situation to stabilize its sales at about 10,000 units.
Not only is it invincible in the mini car market, but even the sales king of small cars, Xiali, is also squeezed out!
"Xiali's real predator is here!"
When Q1 was released, countless automotive media outlets used similar headlines.
There is no way, from the perspective of the automotive media, Q1 is a small car, and the price of Q1 is slightly higher, but it is not much worse, at least not like the joint venture car, which directly pulls out a huge cliff.
However, the experience of some of the media who were the first to evaluate almost announced Xiali's death sentence.
There's no way, don't say anything about space or space, the gap in the sense of the times is too big. The most important thing is that people set sail and play more...... Where you can touch it, where you can touch it, where you can touch it, it's absolutely soft! The gap in design is even greater, and with similar materials, people can create an atmosphere that is more luxurious than you, more technologically than you, and more fashionable than you.
Even if the mechanical quality is about the same, the visual gap is too big, and it can completely make up for the gap of thousands to 10,000.
In the case of no one having me, the bicycle is also a face. So when you buy a car in 03, you don't care if it's a luxury car or an ordinary car, it's more about buying a face. Therefore, the visual creation definitely accounts for a large proportion.
As for the S1, it is even more prepared to create the market by itself......
Although the Great Wall has been in addition to the Seifer series, it has now been hacked out of Xiang, what pickup truck to cover, what SUV. The S1 is the real SUV. As for the exterior design, the characteristic of setting sail is beautiful, and Seifer has no comparison.
In this case, the S1 will undoubtedly occupy a certain market in this category market.
Sure enough, as these automotive media speculated, with the take-off Q1, S1 began to accept reservations, and the orders flew to Ningcheng like snowflakes and flew to the headquarters of Qihang Automobile......
Qihang Automobile once again fell into the same sweet distress as Tengfei QQ!
There are too many orders and limited capacity.
Regarding Zhou Lei's complaint, Yang Fan said puzzledly, "Ningqi Fiat base is so big, it's not enough to toss?" ā
The annual output is nearly 300,000 ...... Yang Fan doesn't believe that these three cars will eat up these production capacity. That's right, it's all three cars that are hits, but that's the way the market is in the problem!
The monthly sales are more than 3,000, which is considered a hit, and the price increase of Accord has been crazy in the past two years, and the monthly sales are only four or five thousand. For example, Tengfei QQ has exceeded 10,000 for two consecutive months, which occupies various advantages, and the price is really low. In fact, with sales of more than 10,000 units, not to mention for any GAC, FAW and Shanghai Automobile are almost scared!
Although FAW sells an A6L, which is more profitable than Qihang selling a dozen QQs, the five-figure sales are still too scary.
However, Yang Fan believes that in the end, if it can be stabilized, QQ monthly sales of 6,000 units, S1, Q1 together more than 6,000 units, can be said to set sail automobile, 03 years to achieve a miraculous results.
Speaking of this, Zhou Lei rose up and said, "Ningqi is really a waste, it is said that the design capacity of Ningqi Fiat base is 270,000, and now it is good to be able to explode 150,000 after our efforts!" If the design capacity can be reached in one year, it is ideal. Again, there is at least seventy or eighty thousand production capacity, which Fiat will not put in. ā
Fiat now has sales of 2 or 30,000 a year, and by cooperating with Qihang, it is also counted as a hot spot, and now the sales volume is 3 or 4,000 a month.
Moreover, Qihang Automobile wants to grab Fiat's production capacity, which is not justified and does not have that ability.
Yang Fan, "......"
This is not Ningqi's problem, the main thing is that Yang Fan is different, Ningqi is in the previous half-dead state, and will definitely only leave workers in key positions, and most of the positions with low technical requirements must not be available. Even key positions have been confirmed, after all, Ningqi has never played the production capacity of this base.
150,000, and then 780,000, and only 60,000 or 70,000 were left for Qihang......
After calculating this number, Yang Fan said speechlessly, "It means that we can only meet the market of QQ at most?" ā
Even if Qihang Automobile expands its production capacity by leaps and bounds through acquisitions, the production capacity is still insufficient, and I have to say that this is really a sweet distress.
Zhou Lei said, "Next month, we will reduce the production capacity of QQ to make room for S1 and Q1." ā
In this regard, Yang Fan could only say, "Low allocation is not large." ā
In fact, this is a disguised increase in the average selling price. If it weren't for the previous warm-up, the price would have been a lot, and Yang Fan really had the urge to increase the guide price by 10,000 yuan......
But at that time, the devil knew that Fiat would come to a god assist at this time!
After thinking about it, Yang Fan could only say, "Recruit as soon as possible and train workers ......"
Raising the price in disguise is only a symptom but not a cure, and it is fundamental to increase the production capacity.
Don't look at the high-end models that make more money, but compared with the volume, car companies are still willing to go to the volume. Everyone knows that the follow-up maintenance, repair, and parts of the car account for more than half of the profits of car companies. I am afraid that I will not be able to maintain even the sales channel by selling cars.
And for high or low allocation, these incomes are about the same.