At night, Yan Boqing stood under a lightbox billboard on Yan'an West Road, squinting his eyes and carefully studying the one-meter-square lightbox advertisement, his eyes full of appreciation and praise.

From a professional point of view, this lightbox advertisement can be said to be impeccable, especially the application of ceremonial pollen, which is the most finishing touch of this advertisement.

In fact, they completely ignore the attributes of the lightbox advertisement itself, the so-called lightbox advertisement, which is an advertisement for people to watch at night, which is the most basic attribute of the lightbox advertisement.

In the daytime, people are always in a hurry, and anyone who pays attention to the text scribbled on the lightbox, even if someone looks at it in a hurry, will not leave a deep impression.

This advertisement completely subverts the production method of general lightbox advertising, it focuses on the pattern, starting from the face, using ceremonial pollen to give people a visual impact, those very exaggerated freckles, enough to make the same patient unforgettable for a lifetime.

As for the text description, although it is smaller than the average lightbox advertisement, it is entirely possible to care about the content of the text description based on the degree of consternation people are at the pattern.

What Yan Boqing appreciates the most is the marking part of the production unit, Chenhui Advertising Company can no longer be smaller in the production of these words, this alone fully shows that the producer's mind is broad and selfless.

Yan Boqing nodded, this Hua Qing is indeed good, both talented and virtuous, he is a rare young talent, no wonder so many days have passed, and his daughter still misses him.

Although Huaqing's personality can be understood from the label of the production unit, such a small mark does not affect people's attention to the production unit at all.

If your advertisement is silent, no one will pay attention to it even if the label of the production unit is large and conspicuous, on the contrary, no matter how small the label of your production unit is, as long as the content of your advertisement is shocking enough, the audience will try to find the production unit.

This is Hua Qing's cleverness, and it is also his cleverness that distinguishes him from ordinary people.

During the day today, Yan Boqing did some understanding of the current business situation of Chenhui Advertising Company, and as his daughter said, Chenhui Advertising Company's current situation is very difficult.

This is also what his daughter asks of him.

Thinking of this, Yan Boqing said to He Ziyong, the secretary beside him: "Ziyong, tomorrow you go to Chenhui Advertising Company and talk to Hua Qing according to what I said." ”

He Ziyong nodded, and the two of them got into the car and drove towards the city center.

At nine o'clock in the morning of the next day, He Ziyong came to Chenhui Advertising Company, Wang Chen was printing brochures, Hua Qing lowered his head and pondered, and Xiao Xiaohao was supporting the plane of the stroller, jumping up and down.

Seeing this scene, He Ziyong frowned.

He Ziyong came to Hua Qing's side and asked, "Are you Hua Qing?" ”

Hua Qing raised his head and silently looked at the young man in front of him, this person was around thirty years old, about one meter eight tall, he was very energetic and capable, Hua Qing vaguely felt that this person seemed to have seen it somewhere.

But where have you seen it, Hua Qing really couldn't remember it for a while, just looked at each other in a daze.

He Ziyong said bluntly: "I am He Ziyong, the chairman and secretary of Huayi Advertising Group Company, and I came to discuss business with you on the order of our chairman Yan Boqing. ”

Hua Qing's head buzzed, and his heart became more and more confused, Huayi Advertising Group Company is a well-known leader in the advertising industry, Yan Boqing is a giant crocodile in the advertising industry, and he doesn't know him, how can he talk to himself about business for no reason.

Seeing Hua Qing looking at himself with a confused face, He Ziyong explained: "Today I passed by the chairman and saw the light box advertisement you made on Yan'an West Road, our chairman appreciated it very much, and I heard that Qimin Beauty Company and Tianlan Beauty Company especially hope to cooperate with your Chenhui Advertising Company, at present, your Chenhui Advertising Company suffers from no suitable information dissemination channels and information release platform, our chairman is a very talented person, He is willing to lend our Huayi Advertising Group's information dissemination channels and information release platform to you. ”

He Ziyong wanted to say that all of this was actually done behind the back by our chairman's daughter, including this trip to the Central Plains, which was also specially arranged, and it was completely aimed at Hua Qing, but Yan Boqing and his daughter repeatedly explained that Hua Qing must not be allowed to know about these situations, so He Ziyong did not dare to say it.

Wang Chen put down the work in his hand, patted the traces of ink on his hand, and walked over excitedly: "Great, we can't ask for cooperation with a unit like Huayi Advertising Group!" ”

He Ziyong said with a calm face and seriously: "The relationship between our Huayi Advertising Group and your Chenhui Advertising Company is not a cooperative relationship, but a leasing relationship. ”

Hua Qing frowned slightly and asked, "What kind of leasing law?" ”

He Ziyong replied: "That's right, you and Qimin Beauty Company and Tianlan Beauty Company, you only need network information dissemination channels and network information release platforms are enough, in the network channels and platforms, our Huayi Company Group has a total of five service projects, each project is a year rent of 2 million, you discuss it, see how many service items are needed." ”

Hua Qing said: "No need to discuss, we want all five projects." ”

He Ziyong's offer made Huaqing very satisfied, two million for a project, should be a normal fee level, if you take into account the reputation and platform advantages of Huayi Advertising Group, such a price is on the low side.

He Ziyong glanced at Hua Qing, and said in his heart: It seems that our chairman guessed accurately, Hua Qing, this kid really needs five service items.

He Ziyong pondered slightly, and said: "Our chairman has explained, you don't need to answer this matter today, you can think about it, I will come over tomorrow, and you will tell me your final decision when the time comes." ”

Hua Qing didn't say anything more.

He Ziyong said again: "After you have a decision, we can officially sign the contract, you can sign a contract here, or you can go to our Huayi Advertising Group to sign a contract, you think about it, we are the plane tomorrow afternoon, if you are ready to sign a contract with our Huayi Advertising Group, you can send someone back with us." ”

Hua Qing was going to say that he signed a contract here, but he felt that it was too troublesome to go back and forth, and he also had to spend air tickets and other expenses.

Wang Chen quietly stabbed him and glanced at him, Hua Qing had no choice but to change his words: "Okay, then let's think about it and reply to you." ”

He Ziyong nodded at Hua Qing and Wang Chen, and said, "Then I won't bother today, and I'll come back at nine o'clock tomorrow morning." ”

After He Ziyong left, Wang Chen hesitated and said to Hua Qing: "How can I think it's not reliable to do something like this pie in the sky, you should go to Huayi in person, it's more reliable." ”

Hua Qing suddenly remembered, he had really seen this He Ziyong, the last time the advertising industry conference was held in Wuxi, this guy has been following Yan Boqing's side.

Although Hua Qing did not have any doubts about He Ziyong's identity, he felt that Wang Chen's statement was very reasonable, and he decided to go to Huayi Advertising Group in person.

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