"Eighty-two million! Is there anything higher? Prior to this, we Mr. Tang said that this advertisement is the most suitable for daily chemical companies, and when he first finalized it, he wrote the most suitable advertising words for this advertisement! Look at the big screen! Li Meng said with a smile, in fact, her body was trembling uncontrollably at the moment! There are more than 80 million, so is it possible to break 100 million?

Everyone's eyes were drawn to the big screen!

At this time, three words appeared on the big screen!

"I can be shaped!"

"Eighty-five million!" When Lihua's Chen Zhong saw these three words, he finally gritted his teeth and added three million again!

This is already the highest price he can offer, and if Baoli raises the price again, then he can only give up!

At this moment, everyone knows that the auction has reached its final moment! The king of the standard is already obvious, it depends on how much this number can reach!

Therefore, everyone's eyes are focused on Yang Peng, who is Baoli!

Yang Peng was also a little hesitant at the moment! At this point, it's not just about money! Although it may seem like a difference of a few million, it is actually a world of difference!

Everyone held their breath at this moment! Yang Peng took a long breath, his gaze swept over everyone, and finally stopped at the three words on the big screen!

And Chen Zhong's heart at this moment also mentioned above his throat! What a gentleman's agreement, at this moment has long been forgotten by them, not only them, in fact, when the first commercial was sold for a high price of 15 million, everyone had already forgotten their previous words!

"Eight thousand eight million eight hundred and eighty thousand! Mr. Chen, this is the highest price that we can offer by Baoli, whether it succeeds or not, this is my last offer! After Yang Peng finished quoting, he looked at Chen Zhong and said!

Chen Zhong was silent. My heart is full of bitter taste!

In everyone's eyes, Chen Zhong reluctantly showed a smile and said, "Congratulations to Mr. Yang!" ”

After Chen Zhong finished speaking, he was silent!

At this moment, everyone knows that tonight's standard king was born, 88.88 million!

Perhaps in the eyes of many people, there is something absurd about tonight. A creative advertising film without any big-name stars, or a micro-film, actually made such a sky-high price in a blink of an eye, at this price, it is completely possible to make a mid-to-upper-cost movie!

And that's just the price of a low-budget creative commercial!

"Congratulations to Baoli, congratulations to Mr. Yang!"

"Baoli deserves to be a top daily chemical group, more than 80 million! Mr. Yang, congratulations! ”

"Admire! Admire! ”

Although Li Meng did not announce it at this moment, everyone who knew him had already begun to say congratulations to Yang Peng!

And Yang Peng's hanging heart finally fell at this time. He said before that this was his last bid, not just casually, but if Lihua Chen Zhong raised the price, he would not be able to offer again! Because the current price has reached his limit!

Fortunately, the dust has settled now! He's already dreaming of putting a Polly stamp on this classic film!

Although it is said that the advertisement is for a temporary effect, and it seems that it is not worth spending such a large price, Yang Peng believes that it is definitely worth the money! A classic is a classic because it's hard to replicate!

As Li Meng said before. Miss this time, next time. No matter how high the price is, you may not be able to buy such a creative idea!

There are some things that you can't buy with money!

The Creative Advertising Auction has come to an end! But the hustle and bustle has just begun!

"Creativity is king!" This is the title of the first page of a supplement published by Huaguo Advertising, the largest circulation magazine in the advertising industry the next day!

"In the commercial society we live in, advertising is everywhere. Some of these advertisements are mediocre and uninteresting. Some of them are unique, new and pleasant, so as to leave a deep impression on people! The reason for this difference is not only the design and production factors. Advertising creativity is an extremely important factor! ”

"With the sustained and rapid growth of the economy, the market competition is expanding day by day, the competition is intensifying, escalating, and the business war has entered the stage of 'intelligent' war! Advertising has also risen from the so-called "media war" and "investment war" to today's advertising creative battle! ”

A few days ago, Huaguo Film and Television Network, together with Huaguo Advertising Association and nearly 1,000 brand enterprises, jointly created the first creative advertising competition in Huaguo! It can be described as the most powerful advertising event in recent years! ”

"Is ad creative worth the money? Before this, many people may understand that creativity is the soul of advertising, but creativity is often not so valuable, and more people focus on the stars in those advertising films! ”

"Although everyone understands the importance of advertising creativity, in fact, the current advertising is still in the era of celebrity endorsements!"

"Many times, when companies spend money on advertising, they often invest the most in 'people', not in creativity! A lot of good advertising ideas are often overshadowed by the popularity of the participating stars! However, as companies are on the advertising 'person', the first thing to choose is to choose a certain star to endorse, and the second is to consider the creativity of the advertising film! ”

"Looking at those high-investment advertisements, there is a common feature, that is, popular stars are gathered! Instead, people ignore the importance of creativity! Ignoring the soul of advertising is undoubtedly a stubborn stone hindering the healthy development of the advertising industry! ”

"After some investigation, it is not difficult to see from the data that at present, when people talk about the cost of an advertisement, they often ignore the potential value of advertising creativity, and only consider it from the material, or the 'people' involved! This is grossly unfair to creatives! ”

"We learned from several advertising production companies that when ordinary companies customize advertisements for them, the price they give to buy advertising films is often only a fraction of the cost of the invited stars! As for creativity? How much is that worth? ”

"Before that, everyone had the soul of advertising being creative, but the value of real creativity has been ignored! And yesterday! Tang Feng, known as the son of miracles, used a unique creative advertising auction to tell everyone that creativity can also be very valuable! ”

"Fifteen million, fifty million, fifty-two million, thirty-million, eighty-eight million eighty-eight million! A total of more than 200 million sky-high prices, except for one advertisement, in which the actress Dong Bingbing appeared, the rest of the advertisements were performed by some little-known actors! However, it has won the competition of top brand enterprises! ”

"An advertisement without any celebrity participation, but sold a sky-high price of nearly 100 million Chinese dollars, this is a victory of creativity! Although we don't know exactly what this sky-high idea is, we believe that if we can conquer these successes, we can also conquer the public! ”

"Perhaps, we can declare that the era of creativity has arrived, and creativity is the biggest star in the advertising industry in comparison!" (To be continued.) )