Chapter 673: A Good Way to Be Tall
"It seems that what we are auctioning this time is really eye-catching!"
Lu Yao nodded, she knew that Fang Ming's words were definitely to the point.
There is no love for no reason in this world, and there is no hate for no reason, and the reason why these auction regulars are so proactive is, of course, only one reason, that is, the items auctioned this time are really good! These old foxes were so moved that they couldn't sit still.
On the contrary, if the things in this auction are very ordinary, and these people can't look at them, they will definitely not even look at them.
Strength is respected, and this phrase is used in auctions, that is, if the auction is a good thing, then someone will come.
"Yes, that's right, our quota for the auction this time is fifty, but it seems that this is far from enough."
Lu Yao had a feeling of pain and happiness at this time.
Theoretically, the more people who come to the auction, the better. Also, generally speaking, it is quite good to have 20 to 30 people in an auction, and in the end, there are probably about five or six people who will pay for something.
Because the auction items this time are really good, Lu Yao has booked so many places, and now it is also arranged because of this, but what she didn't expect is that because the momentum has been greatly created, more and more people have called to ask to participate in this auction, and soon it has exceeded fifty, this matter has given her a headache, and she has not decided how to solve it until now.
"Huh? Don't have that yet? So how to solve it? There are too many people, so it won't work, right? ”
Lu Yao nodded and said, "Yes, there is nothing wrong. Generally speaking, the number of people or the scale of the auction should be controlled at 20 to 30, and if there are too many, it will be lively. ”
Fang Ming didn't know much about the auction industry, and when he heard Lu Yao say this at this time, his brows immediately furrowed.
"Then control the number of people, I don't want hundreds of people to come, so it seems that although the scale is very large and the scene is shocking, it is meaningless at all, most of them are watching the excitement, what's the point? And if there are too many people, it will make the whole scene like a vegetable market, which is completely unnecessary. What's more, if so many people come to participate, it will also make those who can really pay for it feel that our grade is too low, which is not a good thing. ”
Where could Lu Yao not understand this truth, but she couldn't make up her mind before,
You must know that the fifty or so people who decided to come to the auction are all invited in the auction, so she hesitated, and felt that no matter which one she refused, she felt that it was a big loss.
At this time, under Fang Ming's reminder, she knew that Fang Ming's choice was the right one.
"Okay, but that's a bit of a pity."
Fang Ming laughed, he naturally understood what Lu Yao was feeling at this time.
"It's a bit of a pity, after all, these people are very likely to pay. It's just that when the so-called judgment continues, we will suffer from its chaos, and we must also do it. ”
"Moreover, there is another very important reason, which is actually a good opportunity for us to come, that is, to use such an opportunity to make the grade of our auction, that is to say, by taking such an opportunity, we can leave an impression that our auction is for high-end customers."
In Fang Ming's view, this is indeed a rare opportunity.
The opportunity to form a brand effect is not said to be available at any time, because this is often a kind of people's impression, this time the opportunity is good, the quality of the auction is good enough, if you take such the same opportunity to operate well, then maybe you will be able to get twice the result with half the effort, why let go of such an opportunity?
Lu Yao is a smart person, as soon as Fang Ming said it, she understood: "I didn't think about it in this direction before, it is indeed a good opportunity, there are fifty people like this, I plan to control this number to twenty people." ”
"Okay, no problem, you can handle the specific things yourself, after all, I'm not a master in this area."
How to control the number of people at twenty, he believes that Lu Yao has a way In fact, if Lu Yao can't even deal with this, it can only mean that she is not suitable for this position at all. Since this is the case, then there is really no need for me to meddle in specific matters.
Lu Yao nodded, and didn't say anything about this matter, after the general principles were decided, the specific operation was her own business, which she understood very well.
"However, I think our auction company still needs to carry out another auction business."
Fang Ming's mind spun quickly, and he immediately thought of another matter, in fact, he had already forgotten whether this matter had been discussed before, but he felt that he should remind him at this time.
"You say."
Lu Yao immediately became serious, when it came to the specific operation of the auction, of course she was confident that Fang Ming could not compare to herself, and many people could not compare to herself, but when it came to the idea of doing business, Fang Ming was much stronger than herself.
The Dongcheng Street in front of him can definitely be said to be an idea put forward by Fang Ming alone, and now it has developed to this extent, which is already evident.
"That's right. Since we position the auction as high-end, it is not enough to do so, the main reason is that high-end auction items are rare but not sought. ”
Fang Ming's brows furrowed slightly, this is a huge bottleneck restricting the development of an auction company, especially in a social environment like this.
Everyone is not stupid, good things can be studied a little bit, and they are all holding in their hands and waiting for the price to rise, after all, everyone is not short of this money to live, right? So there's no rush to make a move.
In this way, it is conceivable that it is impossible to obtain a steady stream of good auction items, and if there is no way to solve this problem, the auction company is very likely to face a situation of insufficient form, and there is absolutely no way to support the reputation of an auction company if it is only conducted once a year or even once every two or three years.
Nowadays, there are many auction companies in the world, even in the field of art auctions, but there are not many that are really remembered, and this is why.
Lu Yao presided over this auction company's auction on Dongcheng Street without any problems, and it will definitely be an instant hit, but what next? Even if it is one or ten times, it can maintain the high quality of the auction item all the time.
After 10 times, after 20 times?
Can it still be done and maintained?
Fang Ming is a master of picking up leaks, but he doesn't dare to make such a guarantee, and it is impossible for him to "raise" an auction company by picking up leaks by himself.
Lu Yao's brows also twisted slightly, forming a small pimple.
She had actually thought about this problem Fang Ming mentioned before, and she had already encountered this problem when she was working in other auction companies before, but there was no way to solve this problem. As far as she knows, other auction houses, even the most famous auction houses in the world, have actually faced such problems in recent years.
As for the solution, it is often only to send more people to search all over the world, plus pay a huge purchase price.
What better way?
That's not there.
"This is really a problem, and it is a common problem that all auction companies face, a problem that cannot be solved. Fang Ming, could it be ...... Have you thought of a solution? ”
Lu Yao's eyes lit up, if Fang Ming really thought of a solution, it would definitely be a huge piece of good news, and if the method worked, she would definitely be confident that she would run the auction company into a world-class one!
However, at the same time, her eyes were also full of doubts, this problem is world-wide, and other auction companies that have been operating for many years have no way to solve it, Fang Ming can think of a solution?
Fang Ming noticed the puzzled look in Lu Yao's eyes, and he didn't care, but said the method he thought of: "This method can actually only be realized with us, I remember if I discussed it before?" ”
Patting his head, Fang Ming found that he seemed to have said this question before, but his memory was not very clear, so he didn't care about it at the moment, and continued: "What are you doing here on Dongcheng Street?" We are here to sell antiques, in addition to retail, there is also a very high probability of becoming a wholesale base for antiques, so why not make some ideas on this? For example, we can auction a large number of antiques, that is, packaged, for example, how about hundreds of antiques auctioned together? ”
Lu Yao thought about it for a moment, his eyes immediately widened all of a sudden, Fang Ming's idea was really very good.
The antique industry, the most exciting is "gambling", the auction of an ordinary antique is not much attraction, and it is not suitable for the auction company to operate in the direction of high-end, but if it is said that a hundred antiques are auctioned together, even if each antique may be 10,000 thousands, but it adds up to that is amazing.
Not to mention that such a large number of antiques can be auctioned together, and the concept of "picking up leaks" can be added: as long as one of the 100 antiques is good, it is incredible!
Fang Ming's proposal definitely captured people's psychology, and as he said, this method may not be possible to achieve in other places, but in Dongcheng Street, relying on the unique conditions here, there is no problem at all to do this!
That's a great way to get tall!