Chapter 97: Sudden Response Each has its own insight
The person came back, a capable and capable guy, standing in front of Mr. Lin's desk, surnamed Ye Mingyucheng, the director of the marketing department, and Assistant Qin, Secretary Li, and several middle-level people in the company who heard the news all stood in front of Mr. Lin's desk without saying a word. In the most popular season every year, there will be big or small mistakes, either the opponent digs the wall foot, poachs a few good hands to engage in sales, or there is a promotion, a discount, both painful and itchy to squeeze you a few times, anyway, do not let you feel better.
The plate of the market is so big, everyone wants to eat more and occupy more, and everyone can not swallow it alone, competition is inevitable, everyone understands.
But today's things are a little incomprehensible, even the beverage industry for more than ten years of Mr. Lin can't understand, staring at the sample on the table for a while blinking, a while is a tooth to inhale the cool air, and after a while, holding a bottle of juice or carbonated drinks to take a closer look, it is estimated that the product thunder down, the name of the giant rotten, maybe it is to rub the side of "Wal-Mart", the packaging of the giant thunder people, the shield label is nondescript and sticky on the upper part of the bottle, on the book: the Yellow River Scenic Area recommends natural drinks. You say that it is embarrassing to let such an unknown rotten product flood the market and squeeze all the world's famous brands aside!?
Regarding the "Yellow River Scenic Area Recommended Natural Drinks", all of you are veterans in the industry, how can you not understand the mystery, you carefully smack it, the subject of this sentence is "Yellow River Scenic Area", neither the name of the official unit, nor the non-governmental organization, at most it is just a noun. It's just that this term is easy to confuse the real ambiguity, at first glance it will make people subconsciously think that it is recommended by the scenic spot management office, in fact, this is a habitual method, just like TV commercials often named "recommended by the Chinese dental defense organization" toothpaste brand, "recommended by the Chinese Association of Traditional Chinese Medicine" dog skin plaster, "recommended by the Chinese Nutrition Society" poisonous food is a reason, the name sounds quite big, but who has to think carefully, can have a really rare is rare.
By the way, this thing can't be checked yet, whoever compares this truth is just like the official title of "relevant departments", which is plausible, plausible, true and false, and the reason why this is done is to facilitate the passing of the buck in the future.
Everyone looked at Mr. Lin's expression, a little unsure of the leader's thoughts, and it was rare to see such an embarrassing expression of the general manager. However, it is also understandable that this fact is giving people a toothache, if a well-known brand or the same heavyweight counterparts squeezed out of a part of the market, everyone may feel better, but it is a bad brand that no one knows and the tricks that can be picked up on the road, which makes people uncomfortable, if it is coaxed out of Feipeng Beverage Industry by an unknown small factory brand out of the Yellow River Scenic Area, I am afraid it will become the biggest joke and highlight of the industry this year.
"Awesome...... With a vision, such a bad brand can only quickly open up the sales situation in this way...... I really can't think of a better way, a better place than the Yellow River Scenic Area...... Awesome, we're going to be a dark horse in this industry this year...... Xiaoye, have you found out who it is? ”
Mr. Lin threw down the drink bottle in his hand, the product is not worth the sun, but the road is so wild, and the method of not paying attention to the rules at all is debatable.
Ye Yucheng shook his head, gave a blank look, and said with a little palpitation: "...... Under normal circumstances, it is half past seven o'clock, and when I went, it was nine fifty o'clock, and the goods were already finished, that is to say, in about two hours, they put more than 40 scenic spots and more than 120 stalls, all of which were paved with goods, and the main feature was Vorma, and the supporting role became our goods...... It should have been premeditated, I looked at the batch of our goods, they were distributed at the end of April, and they should have been taken from our wholesalers......"
This is a little frightened, more than 100 stalls, distributed in the east and west length of 20 kilometers, more than 40 scenic spots, two hours to play back and forth time is barely enough, if even the distribution is done, the hearts of those here understand that this is a well-planned market beach, the purpose is to grab food from the tiger's mouth of Feipeng Company, not one or two people, it should be a team in the work, as soon as I thought of this, Director Ye's words slowed down, and saw the anger flashing in Mr. Lin's eyes, Every time I was angry or fired someone squid, this kind of look would come out, and I stopped talking in shock...... Secretary Li, Assistant Qin, the office director, a vice president and the manager of the marketing department all glanced at Director Ye with a chill, knowing that as long as the scenic spots around Zhongzhou occupy the market, they are all cash cows for the beverage agent, and this tree is now uprooted, and I don't know who is dialing it when I see what Director Ye said, and I am a little worried about what will happen next.
"I ask you, who is it? Did you find it? Lin Pengfei glanced at him coldly, emphasizing the center of gravity.
"No...... I don't know! It should be the agent sent by Vorma to Midstate, right!? Director Ye said weakly. looked at Mr. Lin's expression nervously.
There was no expression, no unimaginable anger, no slapping the table and scolding the mother as usual, and no anger and rushing to the crown to directly fire the squid, but he spit out three words noncommittally: "Go down and ......"
"Mr. Lin, I am mainly responsible for this incident."
Ye Yucheng straightened his chest, pretended to be very responsible, changed his words, gritted his teeth and said: "...... I also quite angry, originally I wanted our brand advantage to take advantage of, they can't squeeze us away anyway, but I didn't expect them to use our goods to shop the market, I looked at it, basically three to one, four to one ratio of the goods, and the price of our goods to raise the price, most of the profits back to the hands of terminal retailers, and the price increase virtually compressed our sales, the sales space of Vorma was raised......... Give me three days, and I'll drive them out of the Yellow River Scenic Area, and dig out all the wholesalers who wear a pair of pants with Vorma. ”
"How are you going to get rid of them?" Lin Pengfei raised his eyes and asked as if asking.
"I've thought about it, to the wholesale price to the scenic spot stalls, than the current price of more than five cents, or we can set up a point in the scenic spot direct sales, the price is forced back to the original level or even lower, at the same price they have no advantage at all...... When the price of the goods is on par with the wholesale price in the city, they are not profitable...... This loss is within what we can afford......"
"Confused......" Lin Pengfei slapped the table and refuted: "... Business is not angry, you are forcing them to take risks, have you thought about it, now you are still selling our goods, if you are too anxious, force them to the opposite side, he wants to take other second-tier brands to the market, what should you do? Pepsi and Coca-Cola are naturally enemies, and the few brands of juice, tea, and functional drinks that are not loud can grab the market in three hours, and three days is enough time to squeeze us all out of the market...... There is also the price, our price system is a game of chess in the province, small brands want big brands to play a price war, you are using our disadvantages to touch the advantages of others, you drop to three retail dollars, he drops to a five, what do you do? When you get to the point where you are no longer profitable, they can pull out their legs and walk away, and then go to find a market elsewhere, what about us? How long will it take you to get back to where you were? ”
Vetoed, very unceremoniously vetoed, Director Ye tilted his head sideways, a little afraid to look directly at Mr. Lin's eyes, the vice president played a round field with Mr. Lin's meaning, but this attachment does not have the intention of welcome, and it is true that as Mr. Lin said, for the price war, brand products really can't afford to hurt, because it is a brand, the manufacturer has invested a lot in advertising, leaving agents and distributors with very thin profit margins, and there is no advantage in price.
"This ...... Let's take a long-term view, Mr. Lin, I don't think we should gather wholesalers together to discuss countermeasures? Vice President Yan proposed, an old man who is half a hundred years old, is a relative and early follower of Mr. Lin, and now he rarely cares about business, mainly responsible for personnel and financial matters, as soon as he proposed, everyone looked at Mr. Lin, waiting for the decision, or felt a little tricky for no reason, and after a moment of silence, Lin Pengfei shook his head and also vetoed:
"No, with light against dark, we have lost all our advantages, he can get the goods in the hands of any wholesaler in Zhongzhou, even if we control Zhongzhou, we can't control the neighboring counties and cities, and we are forced to force other agents into the camp, if there is such a competitor in the backyard everywhere, it is enough for us to stand it."
Shaking his head, he seemed to be a little helpless about this disturbance, and it seemed that he couldn't help but appreciate it from a certain angle, and hearing the meaning of this made Qin Ran look at Mr. Lin in surprise, and secretly said that this was a pity for his talents, speaking of which Mr. Lin himself is also a wild character, such as Director Ye of the marketing department, who used to be an insurance salesman, such as Cui Hao, the captain of the team, and the bus driver of the bus company; For example, I used to be the sales representative of the manufacturer in Zhongzhou, and I was dug into Feipeng Company by Mr. Lin, and I was the best way to solve the problem by taking me as the enemy.
At a glance, it became more obvious, Mr. Lin got up, met everyone's eyes, and arranged: "...... Assistant Qin, you check the location of the manufacturer and who the agent in Zhongzhou is, it is best to find out their venue, personnel and other developments, the sooner the better. ”
"I'll do it right away." Qin Ran responded.
"Secretary Li, you contact the scenic spot management office to see if you can get some news from the side, it is impossible for them not to know about such a big move in the scenic spot management department, maybe they have some private agreement with the dealer." Mr. Lin said again.
"Okay, I'll do it right away." Secretary Li responded.
"Xiao Ye, you touch their channels, is it only in the scenic spot, or there is a market for development in other places, the old way, the main incorporation, supplemented by competition, we can't afford to fight a price war, this is not the time to fight for a moment, this person's marketing can achieve this level, it must not be a day or two in this line, it is best to incorporate your marketing department, and it is more than enough for you to be a deputy......" Mr. Lin suddenly smiled, very complacent.
Hearing this, the rest of the people understood Mr. Lin's intentions, hehe, laughing, Director Ye nodded in response, feeling a little weird.
"Vice President Yan, I have to work for you to make a big shelf......" Mr. Lin's expression was a little more gentle, and he took the shoulder of the vice president and arranged: "Inform the wholesalers in the urban area, it is best to go in person for the larger ones, just talk about today's situation in private, don't put it on the table to say things, inform everyone, just say that the supply may be tight in the past two days, let everyone stop shipping, if it is appropriate, knock on the mountain and shake the tiger, just say that the company found that there are wholesalers who run goods across the region, and this behavior should be heavily punished, so that everyone pays attention to it......"
"Okay, I'll do that." Vice President Yan responded, this intention is a little clearer, the supply of goods is tight and the company is aware of it, then the next must be the wholesaler's attention, reluctant to sell, invisibly interrupting the low-price supply that the troublemakers may get, even if the other party dares to grit his teeth, the profit is still Feipeng Company and its wholesalers, which is equivalent to finding a dealer for free, the big deal is that the profit is diluted, but it will not lose the market, and this method is more conducive to gaining time.
"Well, what are you standing for? Busy, right? I went to the scenic spot to take a look, I haven't been to the Yellow River scenic spot for some years......"
Mr. Lin reminded the surprised and stunned subordinates in the office, and everyone was conscious, and they all said goodbye and went to work...... At this time, pointing to 1:40 in the afternoon, when Lin Pengfei, who was downstairs, drove out of the company's gate, he remembered that he was going to go back to his father-in-law's house today to ask for warmth, but he was unexpectedly disturbed by this sudden incident.
Chaos, the heart is very chaotic, no matter how to say that the profits that have been in the pocket are being snatched away, no one will feel good, not to mention more than 40 scenic spots in the Yellow River Scenic Area, more than 100 terminal sales booths, there are nearly two million tourists every year How much profit can be created, for that agent can not be underestimated, several agents in this market you have fought for me have been a few times back, Feipeng has never been so unsuccessful, lost the market overnight, even who snatched it is now impossible to know.
From the company to the ring road, into the liberation of the road to save themselves to go in the wrong direction, as if ready to go to the scenic spot, around a big circle of memory for no reason to the vertical in the middle of the road, blocking the container truck to go to the cement pier is so clear, so straight to the highway intersection, ready to go from there to the Wulongkou scenic spot to take a look, drove not long after the toll station, but is to save one thing, today is busy, even lunch forgot to eat.............................................................................. Lunch? By the way, lunch, the brothers were so happy that they forgot about lunch, until Shuai Lang and Luo Yan drove the car to stop not far from Changhuai Pavilion, made a phone call and waited for a long time, only to see that the fat was trembling and dangerous, and Cheng Gui, who ran down with four helpers, went to the car and watched Luo Yan take a box lunch from the back of the car, handed a copy to the helper, and took a copy in one hand, shouting that he was starving, starving, sitting on the ground, squatting on the side of the car rubbing chopsticks, and gobbling it up.
"yes...... You can't starve your baby like this, can you? Wordy teased.
"Hmm... Oh, what about patronizing, I forgot to eat ......" Cheng Gui swallowed the rice, said indistinctly, took two bites to suppress the hunger, and called Shuai Lang in the co-pilot and said: "Shuai Lang, doing such a big thing today, why do you have to reward the brothers, this is please?" Ya's greens, vermicelli, and even meat......"
"It's almost enough, don't get cheap and sell well, you can figure out who invites whom, I'll discuss with you with Wordy, you're not happy, are you? Now I earn so much money that I forget to eat...... Cool, right? Shuai Lang put his feet on the car window, looked at Cheng Kui with a smile, gobbled up a few smirks from time to time, he was really happy, he was eating the back seat window glass and came down, stretched out a hand, and then heard the big cow scolding: "Eat you to death, brother can run dozens of kilometers to buy you food, thank you for nothing." ”
"Thanks,? Pull the drink and bring it back by the way, what a favor, scared to death...... "Cheng Gui ignored the big cow's stubble."
Eating, a few pieces of a boxed lunch meteor disappeared in a hurry, drinking, a large bottle of pure water sipping down half, this is a typical overeating, those helpers didn't eat half of the meal, Cheng Gui had already burped two servings into his stomach, "uh... Uh..."Uh..."Two full burps, stunned for a while, and stared again, Shuai Lang, Da Niu, and Wordy are looking at themselves, Cheng Gui rolled his eyes and didn't know what was wrong with him, he was stunned, and everyone laughed narrowly, Da Niu pointed at Cheng Gui, who was still stained with rice at the corner of his mouth, and smiled: "I just like to watch Lao Gui eat, it's really appetizing." ”
"You're full, do you want to come again?" Wordy asked with a smile.
"You eat more and occupy more, even if it is today's cost, Ming'er will pay me for the meal." Shuai Lang reminded.
"Damn, isn't it a run on me?" Cheng Gui fought back, stroking his belly, pointing his fat fingers, squinting his eyes, pouting his mouth, and shouting in a blatantly manner: "Believe it or not, Brother Ming'er printed all the nude photos of you in pirated magazines, and the title of the story is "The Voice of an AIDS Patient", haha...... If it weren't for "Chrysanthemum Love", it wouldn't be disgusting and you would all have been booksellers for so many years......"
"Holy...... So dragging? Da Niu was stimulated, waved his hand, long-winded, knew how to fix the person next, how to fix it, the two of them had a side, both stretched out their hands and smiled, to touch Cheng Kui's chest, this goods are very fat, the brothers took Cheng Kui to temporarily relieve their addiction when they didn't touch it, Cheng Kui knew this, grinned and clamped his arms tightly and didn't let him touch, when he was teasing, Shuai Lang heard something from Cheng Kui's words, his eyes rolled back and forth, and he really found a clue from the random thing in the hand of a tourist who went down the mountain, Shocked, he slapped Cheng Gui behind his head and scolded in a whisper: "Your uncle, are you selling pirated copies here?" You're a bastard who is just messing up business, aren't you? ”
"Huh? Who sold? Cheng Gui didn't admit it, and shook his head: "It's definitely not me." ”
"You don't pretend, there is no one else except you, I said that you can't accumulate some virtue? How to get there and bring pirated copies there. Shuai Lang scolded, he already knew the surname of this product, he was not at all surprised, look at a few people who are still eating helpers and snickering, it is estimated that they must have been privately promoted to the hawkers, patted Cheng and said regretfully: "It's over, Brother Gui, you have saved it, as long as you come, the image of the Yellow River Scenic Area will definitely drop a lot." ”
"What's wrong, what's wrong? What's wrong with selling pirated copies, as if you haven't sold them......" Cheng Gui became angry, pointed at Shuai Lang and trained, and after training Shuai Lang, he trained the big bull: "You, you have also sold, you don't make less money at the train station, why are you staring at me?" ”
"And you." Another finger was wordy: "Don't talk about the image, your travel agency is not all a black tour guide's nest, who laughs at whom?" ”
"Hey, you tell me clearly, what is the black guide's nest, you want to find practice, right?" Wordy is not happy.
Da Niu pulled this pair, for fear that the two of them would really do it, and appeased him, but turned around and asked Cheng Gui with interest: "Lao Gui, I don't think it's okay to just magazines, I have to print some tourist maps to sell them...... Youmu You, I'll go to the train station to find you an original. ”
"Cheng, except for RMB, I can print anything you want." When Cheng Guan heard this, he patted his chest and dragged it on.
These pests, to a piece of general in addition to eating, drinking, scooping and gambling is to discuss how to make money, there are all kinds of ways to make money, except for the proper way, there are others, listen to the handsome and straight hiccup, insert in and press the topic to point to a few people, stubble the topic said: "Listen to me...... We can make money now in the right way, why do you still think about so many crooked ways, old crutch, do you calculate how much you earn today? How many pieces have been out? ”
"There are more than 300 pieces, 20 bottles a piece, a bottle of Vorma comes to my hands to earn four cents and five, a bottle of Coke Sprite can earn two cents without the cost of freight, and green tea juice is about three cents...... Today I can earn about 2,000 yuan here, and after deducting my car gas money, I have brought four people with a salary of 100 yuan each...... That's about a thousand dollars. Cheng Gui counted with his fat fingers, the accounts have always been very clear, they are all about the same, and Shuai Lang has taken a slightly higher spot in the central scenic spot of Wulongkou. As soon as he said this account, he was wordy and nodded: "No wonder the beverage agents are so awesome, the profit here is more powerful than opening a travel agency, and if you want to do it for a month, you will make a fortune, and you will earn more than I earn in a year......"
"That's right, I also calculated, we actually take drinks from wholesalers, sell them to scenic spots and train stations to make money, really, this Vorma is not easy to sell, to other brands, just on the train we squeeze the squeeze, a day a thousand pieces of small meaning...... Isn't it, handsome? "Da Niu is also painting a beautiful vision.
"Are you dreaming? This business is to make a day and count it as a day. Cheng Gui pursed his lips in disdain.
Well? It's strange, wordy and Da Niu didn't figure it out, they all looked at Shuai Lang, and among the five people, Cheng Gui and Shuai Lang were more deceitful, so it must make sense, a sentence poured a basin of cold water, Cheng Gui lowered his voice and said: "...... Brothers, take it easy, I didn't agree with it before, that's because, the matter of robbing other people's markets is not authentic, even if we grab it back, we still can't hold it......"
"Why can't you keep it, whoever will do it, don't be afraid, I'll take care of this, whoever dares to find something I'll pull all the porters on the cargo station and scare them to death......" The big cow frowned and glared at the tiger.
"You can't just use your fists to do things, you have to use the ...... above" Cheng Gui poked Da Niu's head, and then looked at Shuai Lang and Wordy, and educated: "We take goods from wholesalers, which is equivalent to making money for others, but if we don't take other people's goods, we can't occupy the market just by relying on Vorma in our hands...... In this case, do people still use their fists if they want to jam your neck? Just say hello casually and cut off your supply of goods, you can go to other cities to buy, but counting the freight, how much can you earn? This agent has a price, a distribution price, and a wholesale price, and the difference in the middle is a few cents, just these few cents, can suffocate us...... I don't dare to say that people set up points directly in the scenic spot, and as soon as the price is pulled down, we all have to leave without rushing......"
Although Cheng Gui is rotten, his eyes are not rotten, he can see both poisonous and accurate, a few sentences to the point, he heard the wordy and the big bull was a little stunned and looked back at Shuai Lang, Shuai Lang also looked like he had nothing to do, he didn't need to open his mouth to know that there was a problem, the more he listened to Cheng Gui's poisonous comments, the more it made everyone feel empty-hearted, especially thinking about the fact that he had not seen the agent car and person come forward until now, and the shadow in his heart was inevitably a little heavier.........
(To be continued)