Chapter 767: Ambition
In the compact car market, Jin Xiaoqiang did not pay much attention to it in the first two years, because this market has not yet been cultivated, and the timing was not quite right.
At that time, several domestic independent brands still had to find a market in this market, so in order to make room for these companies to survive, Huayang Power did not set foot in this market.
In the past few years, these independent brands have gained a firm foothold in the automobile market by relying on the nourishment of this market, and Huayang Power has not only entered this market, but other automobile manufacturing companies do not intend to let go of this market.
Hyundai, Kia, Toyota, and Honda have all joined this market, and even Volkswagen has joined this market by reducing the price of several of its products, such as POLO, Bora and other products.
Through the joint efforts of these enterprises, the price of less than 120,000 yuan in the automobile market models suddenly increased, and many consumers who were originally on the sidelines of the automobile market also found that their money was not only enough to pay a down payment for an intermediate car, but now they can also directly buy a more compact and fuel-efficient small car in full!
As a result, this compact model market was born in advance under the pressure of Huayang Power felt by other car companies.
In his last life, Jin Xiaoqiang remembered very clearly, in fact, at this time, the compact model market was not particularly hot, because in this year, many Chinese people's consumption concepts and habits of buying cars are not very mature, and consumers pay more attention to foreign brands, and sedans, or intermediate cars, and small compact models, and hatchbacks are not too fond of small compact models.
It was not until 2009 that the state officially introduced the preferential policy of tax exemption for the purchase of small displacement cars, and China's compact car market broke out all of a sudden.
German and Japanese car dealers, American car dealers and Korean car dealers, who originally did not look down on this market at all, all squeezed into this market at once.
Such a situation has directly caused the survival difficulties of several domestic independent brands. Even in the first half of 2012, several domestic independent brands were faced with poor market sales and tight funds.
It was not until the outbreak of the Diaoyu Island crisis that the situation improved slightly.
It was originally at this time in the previous life. This small car market is actually not favored by these large international car manufacturers, after all, this is their most slippery mid-level car market compared to the high-end car market, this market is too low-profit.
If you sell three small cars, you may not make as much money as you sell a mid-level car or a high-end car, so why should you do such a time-consuming and laborious thing.
But this life is different, because in the face of the sweeping pressure formed in the mid-level car market by Huayang Power. These car dealers can no longer sit still, and are looking for a new suitable expansion space.
And everyone studied and studied, and found that the original space for the upward movement of the automobile market basically has no potential, and then digging can only tap the potential downward.
As a result, after such an investigation, we suddenly found that some time ago, South Korea's Hyundai and Kia, which were beaten by everyone in the mid-level car market, were the first to stand up. Now it seems to be quite moist, their so-called mid-level car Elantra, and what Kia Maxima and other models. It seems that sales are quietly increasing.
Everyone was investigating carefully, and it turned out that Hyundai and Kia, in the low-level model market of the Celestial Empire, relied on putting down their figures, but they were living very nourishingly.
It is true that in terms of technology, they are not as good as Huayang Power, Volkswagen, Toyota, and Honda, but to tell the truth, they have been mixed in the international auto market for decades. Even if the technology can't be compared with the bigwigs at the international level, it is still a bargain compared to the few domestic independent enterprises in the Celestial Empire. …,
And don't look at those domestic brands with the support of Huayang Power in technology, but after all, in terms of assembly and interior workmanship, there is still a gap between them and other Koreans, so Hyundai and Kia. Soon occupied the majority of the low-end car market in the Celestial Empire, and even in this market they have occupied nearly 40% of the quota, while the other markets were divided by several other domestic brands in the Celestial Empire, and even Huayang Power's Lavida was also mixed in it.
In this way, several other joint ventures are in a hurry, Toyota hurriedly came up with a Yaris, Nissan came up with a new Machi, Toyota also made a series of peeling models such as the Fit, and Suzuki, which is mixed in this market, also came up with a new Swift, as well as a new Alto and other models.
The public in the car couldn't sit still at a glance, and it was too late to say anything about the new car, so Santana and Jetta lowered the price, so they gritted their teeth and directly overwhelmed the price of Jetta Santana by about 80,000, and simply lowered the price of Bora and POLO and sent it directly to this market.
GM over there is also gearing up, simply making a Sail, and Ford is not to be outdone, it is said to make a carnival......
In short, in the second half of last year, after everyone saw the brains of Hyundai and Kia, these guys moved their minds and began to put models into the compact model market, and many of them even simply decentralized technology.
At this time, Huayang Power saw that the situation was almost the same, so Jin Xiaoqiang also decided not to look stupidly anymore, let's just do it, I originally wanted to play in this market for a few years, but now it seems that I can't wait.
In fact, if you want to win consumers in this market, what is the most important thing? It's very simple and cost-effective, as long as you master this, you will be standing on the commanding heights.
Jin Xiaoqiang is very familiar with this market, because when he was engaged in design in his previous life, the most important thing was to design this level of market, and at that time he remembered very clearly, which was the best in this level of market?
Without a doubt, it's BYD|!
Why is BYD doing well? The reason couldn't be simpler, he is able to make consumers spend the least amount of money and then sell the most things.
And this illustrates a truth, that is, consumers in the market at this level are particularly sensitive to one thing, that is, price.
They may be less picky about the engine dynamics of the car and less picky about the safety performance, but they are definitely the most picky about the price.
Because these consumers themselves may be the kind of consumers who only have tens of thousands of dollars on hand and usually do not plan to buy a car, but they occasionally receive certain information and learn that a certain car is very cheap, so they suddenly moved to buy a car, so they bought a car.
Such consumers generally do not have too high wages, and may only be impulsive purchases for buying a car, and once they buy a car, they may face many cost problems, among which the most headache for them may be the problem of rising oil prices.
Before Jin Xiaoqiang, they have solved the problem of using formaldehyde gasoline engine models, and now it is time for Jin Xiaoqiang to vigorously promote this new energy vehicle.
For these truly low-end consumers, there's probably nothing better than being able to buy a car that is inexpensive, durable, and, crucially, has access to cheaper alternative energy sources.
If their new energy vehicles open up the market in the low-end model market, then Jin Xiaoqiang estimates that it is likely to form a sweeping trend within a period of time and spread across the country.
After all, the use of formaldehyde gasoline is more advantageous than the use of pure gasoline, and even if your province does not produce formaldehyde gasoline, you can go to the market to buy formaldehyde by yourself, and then blend it in accordance with the safety rules, of course, the premise of blending is to comply with the provisions of the tutorial. …,
This is a methanol fuel car specially developed for low-end user groups, his nature and a few years later, the same as the copycat mobile phones that are prevalent on the street, there are all the functions that should be there, but the quality and comfort may indeed not be able to compare with the high-end products, but as a scooter, he is enough, and there are advantages in price and use.
The reason why he promoted such a car at this time, Jin Xiaoqiang also has his own ideas, according to his understanding, the new fuel car that wants the Chinese people to accept such a concept may not be so easy at the beginning.
But you have to note that in the coming months, there will be a large-scale financial crisis in the United States, and a year later this crisis will spread to the Celestial Empire.
At that time, consumers who originally planned to buy a car may not buy it for various reasons, and consumers who originally planned to buy an intermediate class may also shrink their intention to buy a compact car.
And when that time comes, everyone may pay more attention to the problem of fuel consumption, and other auto companies will also adjust their strategies according to the needs of the market and develop new models.
And I don't have this concern at all, only this new energy vehicle can be directly supplied to the market, so that you can play a beautiful time difference.
At present, Huayang Power's Lavida is very popular in the market, especially the taxi companies in major cities, many of them like to choose from Huayang Power to a specific batch of lengthened models, and then come back to make their own taxis to replace the old Xiali, or Santana models, at present, this Lavida has occupied the rental market of about twenty or thirty large and medium-sized cities in the country, although it cannot be said to dominate the world, But it can also be said that in some cities, the world is divided, and some cities occupy half of the country.
And this time, Jin Xiaoqiang's purpose in launching formaldehyde gasoline vehicles is to dominate the taxi market...... (To be continued.) If you like this work, you are welcome to (.) to vote for recommendation, monthly pass, your support is my biggest motivation. )