"Everyone, take a look, take a look, the top ten shortcomings of the water lily brand electric fan self-detonation!"

"Don't miss it when you pass by, there are ten shortcomings of the Water Lily brand electric fan!"

On the busy Huaihai Road, a burst of discordant shouting suddenly sounded, and several propagandists wearing costumes printed with the words "Water Lily Brand Electric Fan" shouted shocking words while handing out propaganda materials to passers-by.

"What's the matter, isn't this manufacturer sick?"

"Maybe a competitor is planting a, right?"

"Water lily brand electric fan, I haven't heard of it."

Pedestrians muttered in their hearts, and at the same time took the leaflets handed by the propagandists and watched the contents on it.

The promotional page of Hanhua Industrial Company, from today's point of view, has only one word, that is, ugly. The entire leaflet was full of text, not a single picture. The printing is also black and white, using the same font size of Songti characters.

Even such an ugly leaflet took a lot of trouble when it came to printing. The printing house had to show Xiong Lijun an official letter, otherwise it would not be able to print. How could Xiong Lijun get this thing, he had no choice but to ask Lechuan to come forward. Lechuan really had a bit of face on the printing house, and he sent a letter from the Red Star Department Store, and finally made the printing house agree to help Xiong Lijun print this batch of propaganda materials.

The content of the promotional materials came from Lin Zhenhua's bad taste, he imitated the methods used by some manufacturers in later generations, and ingeniously designed the ten shortcomings of the water lily brand electric fan, so that Xiong Lijun took Qi Qinghui and Zhang Wencheng to shout along the street to attract everyone's attention.

"One of the shortcomings is that the quality of the water lily brand electric fan is too good, and one electric fan can be used for three generations, resulting in the next generation having the idea of getting something for nothing."

"The second disadvantage is that the water lily brand electric fan is too beautiful, so that the husband always goes to see the electric fan first when he comes home, and ignores the existence of his wife, which can easily lead to family conflicts."

"The third disadvantage is that the water lily brand electric fan is super quiet, people often ignore that the electric fan is running, and it is easy to forget to turn it off when going out, resulting in the loss of electricity bills......"

This kind of self-deprecation technique has been popular for a short period of time in later generations, and it can indeed play an eye-catching role. But it was quickly spurned by consumers, because this method somewhat underestimated the consumer's IQ, and it made people feel fresh when it came out for the first time, but if it was used too much, it became a farce. However, it is still an era when the market economy is extremely underdeveloped, and the effect of this hype is unusually good, and everyone who gets their hands on the propaganda materials is attracted by this novel method.

"What kind of disadvantage is this, it's clearly an advantage!" People who can't get their brains spinning are in a state of wonder all day.

"Is there really such a god? Be sure to check it out after work. "That's what people who read the content of the leaflet think.

"Xiao Wang, I saw a promotional material on Huaihai Road today, what is written on it is fun, I read it to you, I laughed to death......" This is the young men in love, and finally found the topic of talking on the phone with his girlfriend again.

After questioning and laughing, everyone thought of a question: What kind of artifact is this water lily brand electric fan?

The promotional materials are clearly written: five department stores such as Red Star Department Store are on sale at the same time, and the number is limited, so you can buy it as soon as possible.

"Water lilies! Water lily! ”

At the end of the day, a frenzy was set off in front of the electrical counter of the Red Star Department Store. At first, people just came to watch with the mentality of watching the excitement, and as soon as the electric fan was placed on the counter, everyone's eyes were grabbed. Especially those girls and young women who are full of petty bourgeoisie, they can't wait to take this beautiful fan home immediately.

"Lao Zhang, look at how beautiful this fan is, compared to it, the one in our house is too rustic!" A fashionable young woman said, tugging at her husband.

The husband looked depressed: "But, Xiao Li, the one in our house was bought the year before last." ”

"It's good to sell it, my cousin's family in the countryside has always said that they want to buy electric fans, so let's sell them cheaper."

"This electric fan doesn't look very strong, does it? With such a small base, it looks like it will fall off when the wind blows. ”

"No, I don't think it's safe to put it there."

“……”

Xiong Lijun stood inside the counter, and when he saw such a hot scene, he couldn't help but be so excited that his blood was about to boil. He moved a stool, stood on it, raised an electric fan, and shouted to the crowd:

"Everyone, welcome to visit and buy water lily brand electric fan, I am the manager of the manufacturer Jiangnan Hanhua Industrial Company in Shanghai distribution office, my name is Xiong Lijun, everyone calls me Xiaoxiong. Look, the electric fan in my hand is the water lily brand electric fan we produce. In order to make it easier for everyone to see clearly, I hung it on the wall for everyone to enjoy. ”

After shouting this, Xiong Lijun looked for it on the wall in disguise, and muttered loudly: "Oh, why don't there be any nails on the wall." It doesn't matter, Xiao Qi, you bring me a nail. ”

Qi Qinghui, who was standing below, immediately handed over a large cement nail that had been prepared a long time ago, Xiong Lijun grabbed the base of the electric fan in his hand, used it as a hammer, and smashed the nail into the wall with a few clicks.

This time, the people in front of the home appliance counter almost cheered like crazy, this advertisement is really powerful, which electric fan can be used as a hammer, which one else can produce it?

Everyone has a love for beauty, but in the era of lack of materials, the durability of a product is also a matter that consumers attach great importance to. When aesthetics and durability conflict, most people choose the latter.

Lin Zhenhua does not understand consumer psychology, but he is good at listening to opinions. In the process of designing the electric fan, he consulted people of various identities, wrote down everyone's ideas one by one, and then implemented them in the design. The cast iron base of the electric fan takes into account the two characteristics of beauty and durability.

In terms of cost, there is not much increase, because Hanhua Machinery Factory has its own sand turning workshop, which is able to smelt molten iron. The base of the fan does not need to be very high, and you can find a lot of scrap iron and melt it.

"I want one!"

"Get me one!"

“……”

"Lao Zhang, you hurry up and go home to get the passbook and withdraw the money, or it will be too late!" The fashionable young woman was anxious.

"Now that the banks are closed, where can I get the money?" The husband named Lao Zhang had a bitter face, and kept scolding the manufacturer of this kind of fan in his heart. Nima's, can't you make the fan ugly?

"Then hurry up and find someone to borrow, by the way, your fourth aunt's family is in business, and she must have cash in her hand."

"Xiao Li, you're not mistaken, my fourth aunt's house is in Pudong, you told me to go now."

Fortunately, the salespeople at the Red Star Department Store are no strangers to this kind of scene of rushing to buy in-demand goods. They direct customers to line up in long queues, and then one by one, they invoic, collect money, and ship goods.

As Lechuan said, the purchasing power of Shanghainese people is very terrible, although it is off-duty time, many people do not have cash in their pockets, but 100 electric fans are still quickly snapped up. Countless customers on bicycles panting gathered around the appliance counter, asking loudly when the next shipment would arrive.

"Everyone, we will put another 400 units tomorrow, welcome everyone to come and buy!" Xiong Lijun stood on a high place and announced loudly.

"That manager, can you sell that one on the wall?" Discerning customers saw the one Xiong Lijun used for display at a glance, and it was still hanging on the wall in a ridiculous posture at this time.

"This one?" Xiong Lijun was stunned for a moment, he took off the electric fan, looked at the base, and said, "I'm sorry, when I smashed the nail just now, the paint below was a little knocked off." ”

"It's okay, it's okay, what is the paint below afraid of, and no one sees it."

"That's it, just go back and find some paint to make up for yourself. I want it, sell it to me! ”

"Why did you give it to you, I saw it first."

"I said it first!"

“#$%$%^%@^%^@#@$……”

In the end, the fan with a little paint off the bottom was also successfully sold, and it was 3 yuan cheaper than the market price. Customers who bought this electric fan felt like they had picked up a bargain, wasn't it just a little bit of paint, which did not affect the appearance or use, and was 3 yuan cheaper, which was worth two days' worth of dishes.

After repeatedly explaining that there would be a new electric fan in place the next day, the customers reluctantly left, wondering if they would take a leave of absence at the unit tomorrow and come to line up early in the morning. The manager said that there will only be 400 units tomorrow, and looking at today's formation, it is estimated that you will not be able to buy it if you don't queue up in advance.

Seeing off the customers, Lechuan walked up to Xiong Lijun with a smile and said to him, "Manager Xiong, congratulations." Now that there are so many electric fans on the market, it is really gratifying that you can sell so well with a new brand. ”

Xiong Lijun hurriedly said: "Wherever we are, we are all the blessings of Manager Tole." It's not that the reputation of your Red Star Department Store is good, where can our electric fans be sold? ”

"However, Manager Xiong, you just knocked a nail on my wall, this is considered destruction of public property, do you want to compensate for it?"

"This ......" Xiong Lijun was choked all of a sudden, but no, people's department stores are not as good as the factory buildings of Hanhua Factory, and the walls are painted white, and he smashed a nail into it like this.

"Manager Le, how do you say to pay?"

"It's very cheap, that is, you can send me another 2,000 units." Lechuan showed the face of the annihilator.

Xiong Lijun said: "No problem, isn't it just 2,000 units, you want it, it's not a matter of one sentence?" ”

Of course, Lechuan didn't really feel sorry for the nail eye on the wall, on the contrary, he felt that Xiong Lijun was really clever. It is estimated that by now, half of the people in Shanghai already know that the water lily brand electric fan can be used as a hammer. Think about it, beautiful appearance, practical function, and self-defense, there is a saying: it is really the best choice for home travel, killing people and goods.

As soon as the matter of 2,000 units was finalized, a salesperson walked in from the outside with two people. The one in front, dejected, was Xiong Lijun's subordinate Zhang Wencheng, and the one in the back, wearing a uniform and a serious face, was actually a policeman.

"Who is the manager of Hanhua Industrial Company?" The policeman asked with a dark face.

"I am, I am." Xiong Lijun hurriedly stepped forward, and handed over a cigarette without saying a word, "Comrade policeman, I am Xiong Lijun, the manager of the Shanghai distribution office of Hanhua Industrial Company. ”

The policeman waved his hand, refused the cigarette handed by Xiong Lijun, and said, "Is this person an employee of your unit?" ”

"Yes, what did he do?"

"He is posting propaganda materials on the road, has this matter been reported to the police station for approval?"

"Does this still need to be approved?" Xiong Lijun is a little stupid, no, when Fenghua ran the Shin Shin store, he did this kind of thing, I didn't hear that the police station was still in charge.

Lechuan stepped forward, took the cigarette from Xiong Lijun's hand, handed it to the policeman, and said, "Xiao Ni, this matter is a misunderstanding. Manager Xiong is from out of town and doesn't understand our regulations in Shanghai. As for me, I also forgot to remind him, so I made this misunderstanding. ”

The policeman's name is Ni Junwu, who is in charge of this area, and he is naturally very familiar with Lechuan. Seeing Lechuan come out to speak, his face softened a little, took the cigarette, Xiong Lijun hurriedly stepped forward and lit it for him.

"I just heard this young man shouting on the street, talking about the top ten shortcomings of the water lily brand electric fan, what kind of reputation are you doing, are you slandering the products of other factories? It's not allowed, you know? Ni Junwu said.

Lechuan laughed: "Xiao Ni, you don't know, this is their own paste." This water lily brand electric fan is their own product. They say it's talking about the top 10 disadvantages, but in fact, they are all advantages. ”

"Oh, and that said?" Ni Junwu was also curious, "What's going on?" ”

Without waiting for Xiong Lijun to say it himself, the salesman on the side had already said all the so-called ten shortcomings one by one, Ni Junwu shook his head again and again after hearing it: "This is too exaggerated, is it really so good?" ”

Lechuan smiled: "It's good, the customer knows." You see, I still have a few brands of electric fans here that can't be sold, and they have 100 units out in just two hours, and there will be 400 units tomorrow, and I am worried that they will not be enough to sell. ”

"Is it that good?" Ni Junwu seemed to be a little moved.

Xiong Lijun is so discerning, seeing this scene, he secretly glanced at Lechuan. Lechuan is also an old man, and the relationship between Pingyueli and the police station is also good, so he naturally knows what to do. He said to Ni Junwu: "Xiao Ni, if you are interested, you can bring Director Liu and them over tomorrow to come over for a while, and I will leave five stations for your police station." As for the price, our retail price is 248 now, and if you give it to the police station, ......"

"It can be at the factory price, 180 units." Xiong Lijun immediately said. He remembered what Lin Zhenhua had said to him, this police station should be a worthy befriender.

"Thank you so much." Ni Junwu's face was full of spring breeze, and he didn't have the cold and frosty appearance when he first came in. He chatted casually with Lechuan and Xiong Lijun, then got up to say goodbye, and before going out, he said as if unintentionally: "Manager Xiong, if you still have to send a bill tomorrow, remember to go to the police station to make a record." ”

(To be continued)