117 Opened up the Shanghai market
When Lin Zhenhua was busy settling various relationships in the factory, Xiong Lijun had arrived in Shanghai with his wife Tao Hui and began to build a Shanghai distribution office according to Lin Zhenhua's arrangement.
Tao Hui has officially gone through the procedures for leave without pay in the unit, becoming the first person in the entire unit to go to the sea. At this time, the situation of going to the sea has appeared, but not many people dare to do it. Tao Hui has Xiong Lijun's tens of thousands of yuan deposit as a guarantee, so there is no pressure to go to the sea.
The Shanghai distribution office is under the banner of Hanhua Industrial Company, but the account number is that of Shin Shin Store, and it and Hanhua Industrial Company read each other's property rights, which can be regarded as a strategic partnership at best. Shin Shin Store has half of Lin Zhenhua's equity, which is actually considered meat rotting in the pot.
Lin Zhenhua still has some doubts about the changeable surname of the policy, although the final policy direction must be to encourage the development of private enterprises, but whether there will be any twists and turns in the middle, he dare not guarantee. In this case, it is important to put the eggs in several baskets.
As for how much benefit he gave him in the cooperation with Xiong Lijun, Lin Zhenhua didn't think too much. Lin Zhenhua's vision is not limited to such a small dealership, what he wants to do is much bigger than that. People who care about petty profits can't do big things.
After Xiong Lijun arrived in Shanghai, he rented an office room in a lane on the side of Huaihai Road, with a small faΓ§ade in front and a warehouse in the back, adding up to five or six hundred square meters, and the rent was only more than 400 yuan. Of course, more than 400 yuan was also sky-high for people at that time, but Lin Zhenhua felt that it was so cheap that it seemed to be picked for nothing.
After learning of this rental price, Lin Zhenhua instructed Xiong Lijun to ask the landlord if he had any intention of selling. In his opinion, if he can buy it directly for tens of thousands of yuan and put it for 30 years, this property will be worth at least tens of millions. It's a pity that after Xiong Lijun went to ask, he got a negative answer, and they said that there was no problem with renting, and the sale was subject to the approval of the superior leaders, and the superior leaders would definitely not approve it.
Xiong Lijun hung up a big sign in front of the office building that read "Jiangnan Hanhua Industrial Company Shanghai Distribution Office" and applied for the installation of telephones and the like, so this distribution office was officially established.
According to Lin Zhenhua's requirements, the distribution office hired four employees, all of whom Xiong Lijun brought from Fenghua County, with a monthly salary of 30 yuan. Just for these four places, many people have broken their heads, you know, this is to work in Shanghai, there are many people in Fenghua County who have not even been to the southern city of the provincial capital, and they can work in Shanghai all of a sudden, which is simply a feeling of climbing to the sky.
Tao Hui's family is a power transmission and substation construction company, and there are many children in the neighborhood. Knowing that Tao Hui's husband was in charge of the recruitment matter, many people went to her house to intercede, asking her to blow the pillow wind to Xiong Lijun and recruit her own children. Tao Hui finally got the feeling of being a bit of an official's wife, and naturally agreed to this kind of intercession. But when Xiong Lijun told Lin Zhenhua about it, he was vetoed by Lin Zhenhua.
"Zhenhua, why don't you agree?" Tao Hui complained to Lin Zhenhua, "I know these people, isn't it more reassuring to use them than to use those I don't know?" β
Lin Zhenhua said: "Xiao Tao, it's not that I don't give you face, but for your sake." Have you ever thought about what you are going to do if these people don't listen to Lao Xiong and your command after they arrive in Shanghai? β
"We'll all say yes before we leave, and if we don't listen, then we'll have to let them come back." Tao Hui said assumedly.
Lin Zhenhua said: "Do you think you can do it?" are all your own acquaintances, can you pull down your face? Even if you can pull down your face and really drive them all back, aren't you afraid that their parents will go and complain to your parents? You'll be in more trouble then. β
"yes, I didn't think of that." Tao Hui came back to his senses and realized that he had thought too simply, "Okay, I'll go and reject them right away." β
That's the difference between the old and the new. Before the market economy, the relationship between people was based on human feelings, and some benefits must be to take care of their own people. However, after the development of the market economy, the relationship between people has become complicated, that is, there are favors and interests, and at this time, if the favors and interests are intertwined, contradictions will inevitably occur. Lin Zhenhua's understanding of this point is far deeper than Tao Hui's.
In the end, Xiong Lijun and his family came to Shanghai together with four young people who had nothing to do with them. Two of them are from Hanhua Machinery Factory, named Qi Qinghui and Cai Yanfang; The other two were recruited from Fenghua County, named Zhang Wencheng and Ren Yunzhu. The four men are exactly two men and two women, two young men are responsible for managing the warehouse, delivering goods and maintenance services, and the two girls are mainly responsible for customer service, cleaning and receiving guests.
The house rented by Xiong Lijun has eight rooms, of which he and Tao Hui occupy one, four employees occupy two, and five rooms are used as offices, reception rooms and guest rooms. In response to that sentence, it is called a sparrow, although it is small, it has all kinds of organs.
When the first batch of water lily brand electric fans arrived in Shanghai, it was already November, which was really not a good time to sell electric fans. Xiong Lijun carried a cardboard box with an electric fan and began to sell door-to-door.
"Water lily electric fan...... I've never heard of it. β
In Shanghai Red Star Department Store, manager Le Chuan frowned and said to Xiong Lijun. He is a short and fat man, and at first glance he is a pampered person, but fat people also have the advantage of being fat, that is, his temper is generally better.
"Hehe, Manager Le, this is our new product, which has just been put into production. So the market has not seen it yet. β
"Where are you from?"
"We are from Jiangnan Province."
"Jiangnan Province, a small place." Lechuan muttered quietly, "What is the price of your electric fan?" β
"The wholesale price is 221, the retail price is 248."
β248οΌβ Lechuan's mouth grinned into an exaggerated arc, "Your electric fan won't be imported, right?" Do you know our Watson brand in Shanghai? The old brand, 400mm capacitive, four-gear key shaking head timing table fan, just lowered two days ago, now only sells for 210 yuan, you just came out of the brand dare to sell 248? β
Xiong Lijun said: "Manager Le, of course we know that Watson is an old brand, and we dare not compare." However, our electric fans have some special designs, and their appearance and function are different from those on the market, so it is normal for this to be priced higher. β
Lechuan shook his head: "What special design do you have, isn't the electric fan still used to blow cool breeze?" Besides, it's already November, and it's the off-season for electric fan sales. You don't know, there aren't too many electric fan brands on the market now, many of them are already unsalable. β
Xiong Lijun said: "Manager Le, it's useless for me to talk to you, you see, I brought one of our electric fans over, I'll unpack it now for you to take a look, you are an old department store, whether this thing is worth the price, whether it can be sold, you will know at a glance." β
Lechuan nodded reluctantly: "You move faster, I still have a lot of things here." β
"Soon, soon." Xiong Lijun said repeatedly.
After that, Xiong Lijun pulled the box he brought from behind him, opened the lid of the box with his hands and feet, and took out a water lily brand electric fan from it and put it on Lechuan's table.
Lechuan was originally a little impatient with Xiong Lijun, but for the sake of face, it was not good to refuse directly. But as soon as he saw this electric fan at this time, his eyes straightened, and he couldn't help but stand up from his chair and reach out to touch the base and bracket of the electric fan.
"Can such a small base stand firmly?" Lechuan asked in surprise.
"Manager Le, take a look." Xiong Lijun said confidently.
Lechuan really checked it, but he didn't make enough effort at first, so he didn't mention it, and this time, his spirit came: "Manager Xiong, this is your newly produced electric fan?" β
"yes, how about it, it can still get into your eyes, right?"
"Not bad, not bad." Lechuan exclaimed, "This material alone is very good. You don't know, there are some small factories in towns and villages, the materials are not too economical, and the iron sheet is so thin that it can be pierced with cigarette butts, which is very inadvertent. We Shanghainese are very practical, an electric fan is bought, it will take at least 20 years, the materials are not good, who will buy you? This is very good for you, what is your base made of? β
Xiong Lijun said: "This is a whole piece of cast iron, which came out of our own sand turning furnace. β
"You still have a sand turning stove?"
"That's right, our Hanhua Industrial Company, above which is Hanhua Machinery Factory, is a provincial medium-sized enterprise. The things we make are even better than those we have made. Xiong Lijun blew it casually, he was also from the Hanhua Factory, and he knew a lot about the affairs of the Hanhua Factory, so he also had the capital to brag. He told Lechuan about the main axis of the ice machine in the previous Hanhua Factory, and Lechuan was drunk when he heard it.
"It turned out to be something produced by a regular enterprise, no wonder, no wonder." Lechuan said, he touched the electric fan back and forth with his hand, and found a new advantage: "Manager Xiong, I found that your fan has a very good appearance, and the workmanship is quite exquisite, and there are no burrs on it." β
"And that's not all." Xiong Lijun said, "I'll plug in the power and show you, and you'll have a surprise." β
"Okay, okay, I've got an outlet here." Lechuan was busy helping Xiong Lijun find the location of the socket, and he seemed to have forgotten that he was still saying that this fan had no future.
After plugging in the power supply, Lechuan didn't wait for Xiong Lijun to do it, so he stepped forward and pressed the switch himself, and while pressing, he was still commenting: "The switch is also quite good, very light." The sound of turning the leaves is very small, and the motor you use is quite good. There are also two lights here, oops, this lamp is not defective, why did it dim in less than a sudden when it was lit......"
Xiong Lijun proudly explained: "Manager Le, this is not a defective product, this is a modern breathing lamp developed by us. If you take a closer look, it is clear and extinguished, and it is regular. β
"Oh, one light and one out, it's deliberately designed like this, isn't it?" Lechuan understood, he stared at the two breathing lamps carefully, looked at them for two or three minutes, and suddenly laughed: "It's interesting, it's interesting." It's called a breathing lamp, right?,It's really similar to human breathing.,Put this in the room.,Look at it when you sleep at night.,It's hypnotic.,Right? β
Xiong Lijun patted his ass and said: "Manager Le is really unique, and he can see the beauty of the breathing lamp at a glance." This light is equipped with a separate switch that can be turned off at any time if the user does not like it. β
"Good, good!" Lechuan was full of praise and said, "By the way, Manager Xiong, what did you just say about the price of this electric fan?" β
"The wholesale price is 221, the retail price is 248."
"Not expensive, not expensive!" Lechuan said, "Watson will also sell it for 237 before the price is reduced." It's not as functional as you are. Now Shanghainese also have money, and they don't care about money when they buy things. β
Xiong Lijun's heart was overjoyed: "So, Manager Le, is your store willing to underwrite our electric fan?" β
"Yes, we can sign the contract right away. However, we have to say ugly things in the front, the quality of the products behind you should be the same as your sample, if the quality does not meet the requirements of the sample, I can refuse to receive. β
Xiong Lijun patted his chest and said: "This is no problem at all, our company has introduced the total quality management technology of Yueben, and every link has quality assurance." β
"Okay, we want the first batch of 500 units, sell them to see how the market reacts, if the response is good, we will order the goods later, Manager Xiong, what do you think?"
"500 units?" Xiong Lijun was a little surprised, he asked cautiously: "Manager Le, it's winter now, I'm afraid there won't be too many people who buy electric fans, can these 500 units be sold?" β
Lechuan said disapprerovingly: "Winter is winter, and there are people who want to get married in winter, right?" You have such a beautiful electric fan, it's good for people to buy it as a dowry. Brother, Shanghai is very big, there are more than 5 million people in the city, can't digest your 500 electric fans? β
"That's great." Xiong Lijun said, "Our first batch of goods has been shipped to Shanghai, and I will arrange for someone to send it to you tomorrow." β
"The first batch will send 100 units first, and the later ones will be sent depending on the situation." Lechuan said.
"No problem, 100 is 100."
"There is another thing, your electric fan, after all, is a new brand, although the thing is good, but others don't know, you can't help it. So, my suggestion is, what kind of publicity should you do and advertise or whatever, what do you think? Lechuan gave Xiong Lijun an idea.
Xiong Lijun said confidently: "Manager Le, don't worry, before I came out, our boss had already designed a complete set of advertising plans for me, and we can start it at any time." β
(To be continued)