After walking around the project of the "Family Carnival" supermarket, Lin Fan concluded that it would take at least 2-3 years for the nearby community to mature, and during this period of time, the "Family Carnival" supermarket did not have a good customer flow foundation. Dong Rui is completely convinced of this conclusion.

"Give that Director Wang a call, and we'll be over right away."

After receiving a call from Dong Rui and learning that Dong Rui's leader was coming over, Director Wang was only suspicious for a moment, but then he understood that this leader obviously could not be Xu Si, so there was only one possibility, the leader of the marketing department of "Sifan Commerce" came over.

This is the person who can be the master of opening a store in Xu Si's mouth, and Director Wang attaches great importance to it and specially comes out of the office area to greet him.

Lin Fan was welcomed to the reception room, and after a warm reception, he took out the previous set of introduction and used it again, for these Lin Fan is naturally the left ear in, the right ear out, the project is good, according to the scene around the scene and the supermarket's passenger flow line, plus for this "family carnival" supermarket procurement channels and management capabilities for a comprehensive assessment, you can roughly know how the future development potential of this supermarket is? Director Wang's exaggerations are all nonsense, and no professional marketing person will listen to his words.

"Director Wang, I would like to know, since your company has not done a 'supermarket' project before, what are the advantages of your procurement channels compared with other supermarkets?"

Director Wang was stunned for a moment, and hurriedly said: "Minister Lin, rest assured, since we dare to be a supermarket, we must have resources in the procurement channel." ”

Lin Fan nodded and didn't make a sound, this kind of plausible answer was, and it also proved the other party's weakness.

Lin Fan picked up the floor plan of the first floor of the supermarket printed out by Director Wang on the table, looked at it for a while and asked, "How many entrances and exits does the supermarket have?" ”

Director Wang replied: "There are two, in order to facilitate customers and increase the number of customers in the supermarket, we plan to open two entrances and exits. ”

"The shopping street is also planned for Nakajima?"

Director Wang didn't know what Lin Fan really thought, and he said, "Yes." We built the first floor completely according to the layout of the mall, with the island area in the middle and the side halls on both sides. ”

"The side hall? Isn't it a shop-in-shop format? ”

The so-called shop-in-shop refers to an independent store in a shopping mall, which has doors and windows.

Director Wang replied, "It's not a shop-in-shop." The side halls are all open, leaving no doors, and our mall will have security guards patrolling non-stop, so you can rest assured that the safety of the goods will be assured. ”

Lin Fan waved his hand and said, "It's not a security issue, it's an open approach." It is equivalent to the absence of windows, many fewer groups of transparent containers, and many fewer samples. ”

Director Wang sighed, his face was a little red, he naturally didn't understand the display and appearance of shoes, and the space design of the store.

"In addition, this kind of circulation design of your shopping street will cause customers to divert customers, and customers will come out of the supermarket and enter the shopping street, and you will be able to connect in all directions. The customers will be separated, and the flow of customers in front of the store will be much less, and you still have two entrances and exits, which is not conducive to the concentration of customers. ”

Director Wang's face turned even redder, he had always thought that the proud work was refuted by Lin Fan, but he still felt that what Lin Fan said was reasonable, and after listening to Lin Fan's why the shopping mall should design a forced flow line, he also felt that the design of his supermarket's circulation line was unreasonable.

Countless facts have proven it, whether it is a supermarket or a shopping mall. These business districts are different from department stores, and their design of mandatory circulation lines and shop-in-shop models is more conducive to the operation of merchants, which is more conducive to the development of their own projects. I don't want to say more, anyway, for him, the circulation design of a supermarket store can't meet these two points, and he will never do it. What's more, this supermarket also has a ridiculous design of two entrances and exits, and designers with a little common sense will not design like this, which is to pit the merchants inside to death.

Director Wang felt that Lin Fan was not optimistic about his project, and couldn't help but be a little anxious. He said: "Minister Lin, we are really sincere, I hope that 'Yaxi' can come in, what conditions you mention, I won't tell you, our purpose is very simple, as long as 'Yaxi' can be stationed, it will be much easier for us to find other brands." ”

Lin Fan said in his heart What does it matter to me if it is good for you, after listening to Director Wang's words, he smiled and said: "I'm really sorry, we don't have many plans to open stores this year for the time being, so it's better to cooperate later." ”

Lin Fan refused very tactfully, and Director Wang hurriedly said: "Don't, Minister Lin, do you think this is good, as long as 'Yaxi' comes in, we will be responsible for the decoration, and we will give you rent free for half a year." ”

Dong Rui was dizzy while listening, the conditions of this report are more than 108,000 miles different from the conditions he talked about at the beginning, this is already a sure profit, Minister Lin should agree, right?

Unexpectedly, Lin Fan still resolutely refused, ignoring Director Wang's disappointed appearance, Lin Fan resolutely left.

On the way, Dong Rui couldn't help but ask: "Minister, this condition is already a sure profit for the company to open a store, why do you still disagree?" ”

Lin Fan said: "Because this supermarket is too bad, there are problems with the regional location, there are problems with operation and management, and there are problems with the design of the moving line, which has determined that the prospects of this supermarket are bleak, and do you know that there will be a 'Kebiduo' supermarket in Songlin Road Commercial Street, which is less than 3 kilometers away, with a volume of 20,000 square meters, and it is far better than the 'Hejiahuan' supermarket in terms of operation and procurement channels. ”

"In addition, maybe with the conditions they gave, we won't lose money when we come here to open a store, but you have to know that it's just not a loss, and the profitability is definitely not good, and if our people and goods are invested in other good markets, they can get high profits, so why should I take the risk of opening a store here instead of going to a good area?"

Dong Rui nodded understandingly, and Lin Fan said with a smile: "The next time I evaluate a similar project, I will understand it according to these aspects, but don't listen to Party A's foolery anymore, and try to persuade me with their words." ”

Dong Rui lowered his head embarrassedly, Lin Fan continued: "In the future, you will be exposed to more and more similar projects, how to evaluate the quality of a project, you can also make an analogy through the properties we have opened now, and observe some of the high-output stores in our existing stores, why the properties he belongs to are good, where are they good, and what is the reason for their strong customer collection ability, and when you figure these things out, you won't find it difficult to evaluate these new projects." (To be continued.) )