Xu Si frowned, everyone's reaction was obviously not the result she wanted, but this can't be blamed on a few supervisors, after all, they are just at work, and no one will think like Xu Si, day and night, racking their brains for the company's development plan.

To put it in negative terms, how much money you take, how much you do, if you give others a salary of 4,000 yuan a month, you can't expect them to have the ability of professional managers with an annual salary of millions of yuan. Of course, it doesn't mean that the existing supervisors are not good all the time, they still need to grow and need to be cultivated by the company.

Probably sensing Xu Si's emotions, Shan Tianbiao asked with a haha: "Mr. Xu, what about our franchise policy?" How much discount do you give to the franchisee? ”

Xu Sidao: "What about your opinions? ”

Shan Tianbiao said: "We now order from the headquarters is 2.8% off the tag price, I think we can give the franchisee a 4% discount on the price, because the current retail price is generally 8% off, the lowest 7% off, so that the franchisee can also ensure an average of 46% gross profit margin, with the market sales performance of the 'Yaxi' brand, there is a lot of money to be made." The company can get a gross profit margin of 30%, which is also a lot of profit margin, and there is no need to worry about the problem of inventory, this profit is real. ”

Shan Tianbiao's idea is also the idea of the vast majority of provincial dealers, but the gross profit margin obtained by the general dealers in the distribution of goods to subordinate dealers is generally about 15%, and it is almost impossible to reach 30%, Shan Tianbiao dares to think this way because the current strong performance of "Yaxi" in the retail market can allow the subordinate agents to quickly digest these goods without vigorous promotion, even if the gross profit margin is left to the company 30%, the subordinate agents can also ensure that they can reach 46% The gross profit margin, this business can definitely be done.

According to the annual purchase volume of a franchise store of 1 million, the annual sales under normal circumstances are about 1.6 million, because the remaining inventory has to be calculated, and it is impossible to sell the goods short. The gross profit of the 1.6 million miles of subordinate franchisees is 740,000, the current county-level market in Qing Province between the two stores rent market is about 120,000 per year, 3 shopping guides, a salary of about 80,000 yuan a year, plus the cost of water email and logistics costs, the net profit of this store is 500,000 a year, of course, there may be a backlog of tens of thousands of yuan of tail goods, which is not difficult for the current "Yaxi" brand in full swing, as long as a promotional event down, these tail goods can almost be cleared. The company also obtained a profit of 300,000 yuan, which can be said to be a happy situation for the company and subordinate franchisees.

Wu Yanyan and Han Lei glanced at each other, they didn't know if they didn't listen, they were shocked when they heard it, if they were calculated according to one franchisee in each county, Qing Province has more than 60 counties, which is just to earn the difference in the middle, and there can be a profit of 18 million a year. After this data was calculated, the two were taken aback, you must know that this is only the profit of joining this piece, and the profit of the direct store has not been calculated, but it is conservatively estimated that it will not be lower than joining this piece, so that it is roughly calculated, and the profit of "Sifan Trading Co., Ltd." can reach 36 million a year, which is only a lot more.

The two of them only felt their hearts beat faster, maybe compared with those companies with annual sales of hundreds of millions or billions, "Sifan Commerce" is still just a weak newborn calf, but how many of those companies with annual sales of hundreds of millions and billions of dollars can have a net profit of more than 10 million a year? Compared with profitability, compared with return on investment, "Sifan Commerce" has thrown a large number of enterprises out of a few streets.

When they looked at Xu Si again, several people became more and more in awe, this charming and beautiful woman felt more and more unfathomable in the hearts of several people at this moment. It seems that she is not controlling a small company, but a multinational group, as time goes by, the aura of the female president on Xu Si's body becomes stronger and stronger, and perhaps only in front of Lin Fan will it still be the same as when she first saw it.

Han Lei continued Shan Tianbiao's words: "Let me add, I think we can charge a franchise fee of 50,000-100,000 yuan for each franchise customer, and the specific amount will be determined by Mr. Xu." ”

Wu Yanyan and Shan Tianbiao's eyes lit up, Wu Yanyan's sentence was that the profits of 3 million to 6 million were in hand, and the two agreed with it.

Wu Yanyan also added: "In addition, all goods are not allowed to be exchanged unless they are defective, which is because the policy given to us by the head office is the same." ”

In fact, several people here closed the door to discuss the franchise policy, considering their own interests, they did not empathize, from the position of the subordinate franchisees, if you stand in the position of the subordinate franchisees to look at the franchise policy discussed by several people, it is not just harsh to describe, it is simply exploitation.

You must know that the subordinate franchisees who distribute your brand are originally helping you make money and sell goods, but not only do you not solve the inventory problem and do not exchange the goods, but you also want them to pay a franchise fee, which is too domineering. Compared with the conditions given to Wang Hu by the Trojan people: "props support, goods can be returned and exchanged, zero inventory", "Sifan Commerce" If the franchise policy is formulated in this way, it is simply a big bully. Of course, from the perspective of doing business alone, it is understandable, with the current influence of "Yaxi" in Khanh Province, even if the conditions are a little harsher, there will be people who will come to join him. In that case, why don't companies maximize profits? Doing business is not doing charity, sometimes whether you can make a little more depends on whether you are more ruthless to others.

After listening to the words of a few people, Xu Si lowered his head and pondered for a while, and said: "After listening to your thoughts, I also have a lot of gains, and I will also talk about my thoughts below, of course, with our current influence in Qing Province, even if the conditions are a little harsher, the lower-level franchisees have to bow their heads, in order to operate our brand, even if it is the 'alliance under the city', they have to grit their teeth, but what about after that?" ”

"Just imagine, the subordinate franchisees are different from us, because we have a certain retail experience, we have a clear and relatively accurate prediction of the purchase of goods in each season, and because there are enough sales terminals, there is some surplus inventory is not worried, so we dare to order more, but the subordinate franchisees are different, when we do not give them to solve the remaining inventory of this policy, they will be worried about how to solve the inventory, even if we say that the sky is falling to tell him not to worry, but will they accept our rhetoric? Apparently not! ”

"So what will they do? They will tend to be conservative in the process of ordering, they should have ordered 1.5 million goods, they may only order 1 million goods, so the result is that the store that should have been able to sell 2.4 million has actually only sold about 1.6 million, and the franchisee has made 400,000 less money a year, and the company's profit has also decreased by 150,000. What about the province? If more than 60 counties are extrapolated, the annual sales have shrunk by 48 million, and the company's profits have decreased by 9 million. ”

Xu Si's voice was tactful and eloquent, but it rang in the ears of several people like a dusk drum and morning bell, and after thinking about it carefully, Xu Si's words are indeed worthy of attention and thought-provoking.