Of course, they also hope that the company can really make such a large scale at the end of the year as Xu Si said, the company is good, they are also rising, and the increase in personnel means that there are more and more soldiers under them, unlike now, which is almost the same as the commander of the light pole. At the same time, the company is getting bigger and bigger, and there will be more room for promotion.

Xu Si didn't give them much time to think, and continued: "I think everyone understands that it is obviously unscientific to throw the task of these 50 new stores to the marketing department, and under the premise of ensuring the quality of the store, this task is impossible to complete with the current manpower of the marketing department alone, even if the expansion is useless, because a new person in the marketing department will take half a year to be competent for the job at the earliest." ”

She glanced at everyone's confused expressions, and smiled lightly: "Do you think I speak inconsistently?" It is said that it is necessary to increase the number of new stores, and that the marketing department cannot do it, which involves the topic we are going to discuss today. ”

"Everyone here should have more or less had such a doubt, under normal circumstances, as a provincial brand dealer, will face the municipal and county markets and then look for dealers. Since its establishment, our company has been mainly self-operated stores, and the policy of releasing franchises to third- and fourth-tier cities has not been launched. ”

Xu Si said this, looked at a few people, and found that they were nodding slightly, knowing that what they said was exactly what they thought, she slightly bowed her head and said: "I might as well tell you that the original company did not have a plan to decentralize the franchise, but all of them are based on self-operated stores, which has advantages and disadvantages, and the advantage is that it can be managed in a unified manner, so that the province can achieve a unified price, and the promotion of activities can be uniform, and the disadvantage is to increase the investment in manpower, and the work of everyone here will be increasingly serious. And because the self-operated store is currently only a few people in the marketing department who are responsible for the new store, it is inevitable that there will be no franchise to open the store for the whole people, and the development of the scale will slow down. ”

"You may wonder why the company would rather slow down and expand than let franchises, isn't that not making money? Yes, the early stage is indeed caught in such a misunderstanding, because the company will inevitably take the road of creating its own brand in the future, and the development of a brand is difficult to continuously enhance the influence of the brand by joining, because there is a little difference between the franchisee and the brand, the franchisee's focus is profit, and the brand not only pays attention to profits, but also cherishes its own feathers more, and continuously improves the added value of the brand through management, so that the brand is deeply rooted in the hearts of the people and expands its influence. Looking at the world, these famous brands are mainly based on direct sales, and occasionally put franchises in areas that cannot be taken into account by direct sales, and will also strengthen control, and if there is a slight negligence, there will be franchisees who will damage the brand image for the sake of profits. ”

Self-created brand, short four words by her in a peaceful tone slowly, seems to be telling a very ordinary thing, this is the first time Xu Si mentioned the company's future development ideas in front of everyone, a few people present were stunned, you must know that although "Sifan Trading Co., Ltd." has a good development momentum and strong profitability, but with the current company's financial resources, this team talks about its own brand, it is really a bit of a toad yawning.

Believe it or not, Xu Si's words have taken root in the hearts of several people. Anyone has a dream, the current directors are no exception, individuals and groups are prosperous, if the company really has that day, the status of a few people sitting in the company will naturally rise, to reach a height that has never been reached, of course, there is a premise, in the process of the company's forge ahead and thriving, a few do not fall behind.

"After this period of exploration and demonstration, my idea is to continue to join, but we have to do it selectively, prefecture-level cities we still do direct sales, including some convenient transportation, from the direct stores within an hour of the car can be reached of the county we are also included in the scope of direct sales, other areas due to inconvenient management, so take out to do franchise."

"The topic to be discussed today is the gatekeeping of franchisees and the discussion of franchise policies, please express your opinions."

A few supervisors, you look at me, I look at you, and in the end, no one spoke.

Xu Si shook her head slightly, a little disappointed in their conservatism, she glanced around at a few people and said: "Let me talk about my views first, first of all, what I say below is not an instruction, just an idea, I hope everyone can speak enthusiastically and point out the places that need to be revised." ”

"Many provincial dealers are to develop to join, the goods to the next level of dealers, and from which to earn the difference in price to obtain benefits, they are often not refused, someone to join on it, as for the franchisee site is accurate, whether the operation can be profitable, is not too concerned, I think this approach is harmful to both sides, our provincial dealers to develop to join in order to earn the difference, then the next level of dealers business ability stronger, more orders, more our profits, so we want to cultivate franchiseesTo make them bigger and stronger, we must give strong support and guidance to franchisees, so that they can open stores in accordance with the opening standards of our direct stores, so as to ensure that they can achieve profitability and maximize our benefits. ”

"The franchisee's store location selection, by the marketing department to help check, and can even participate in the communication and negotiation of the new store, the store's opening standards are strictly in accordance with the company's direct sales standards, otherwise this area would rather not do joining, rather lack than abuse, this is my idea. However, I think that with the current influence of "Yaxi" in China Shipping, as long as we have the action of releasing to join, there will be countless customers who will throw olive branches to us and choose the best among them. ”

"In terms of goods, the commodity department should add 2-3 cargo control specialists specifically for franchised customers, and often analyze and optimize the inventory structure of franchisees and give professional guidance; In terms of personnel management, product knowledge, marketing skills, etc., Minister Han should train the staff of the directly operated store, and at the same time, the company will give you an additional staffing and recruit an operation training as soon as possible, specifically for the front-line store staff to provide guidance on operational skills. ”

Several supervisors glanced at each other dumbfounded, and secretly said that this Xu Zong is basically strategizing, and he has a bamboo in his chest, and the above words are obviously Xu Si is well thought out, and the so-called take it out to discuss with everyone, but I just want to hear if a few people have anything to add, but a few people have hollowed out their minds, and they can't think of where they still need to be corrected. One by one, they smiled and nodded: "Mr. Xu has thought it through, we just need to implement it." ”