Chapter 109: Xu Si's train of thought
"Of course, if it is said that there will be hidden dangers in completely helping them solve the remaining inventory, it will cause them to blindly increase the order volume in the process of ordering, because they are not worried about the remaining inventory, and their performance output is up, but at the end of each quarter, a large amount of inventory is returned to the company, which brings huge inventory pressure to the company."
When a few people heard Xu Si say this, they were stupid, and if they didn't help them solve the inventory, you said no; Help them solve the inventory, you can't say no, Mr. Xu, what do you mean?
Fortunately, Xu Si didn't let them doubt for too long, so he said: "Let's talk about the franchise policy I envisioned, first, the franchisee is required to choose the first priority position in the franchise area as the franchise store, and the store must be reviewed by the marketing department and believe that the location meets our store opening requirements before allowing to join." Second, our cooperation with franchisees does not take the way to earn the price difference, but to take the way of joint operation, specifically, franchisees to provide shops suitable for opening stores and in accordance with the company's unified decoration version of the decoration, goods do not need franchisees to order, but by us directly distribute goods, no need to pay, but the daily turnover of the store must be deposited into the company's account the next day, the sales obtained, settled on a monthly basis, of which 65% belong to the company, 35% owned by subordinate franchisees. ”
As soon as Xu Si's words fell, he once again shocked a few people present, they had never heard of this way of joining, but what the boss said, they naturally did not easily express doubts, but secretly deliberated in their hearts about the enforceability of Xu Si's policy, and what changes it would bring.
Obviously, the two points mentioned by Xu Si, the first point is unanimously recognized by everyone, there is no need to think deeply, the key is that the second point mentioned does not need to be ordered by subordinate franchisees, but by the company to distribute the goods in a unified manner, so that you can avoid the risk of franchisees ordering uncontrollably and causing excessive remaining inventory at the end of the quarter. At the same time, there will be no phenomenon that franchisees dare not order, because the company will scientifically distribute goods according to the actual situation of each store.
Similarly, taking a county store as an example, if it is implemented in accordance with the franchise policy of earning the difference and not helping the subordinate franchisees to solve the remaining inventory, the franchisees who should have ordered 1.5 million goods because they only ordered 1 million goods due to inventory pressure, the due output capacity of the store failed to do the best, and the turnover of about 2.4 million became 1.6 million, so that a year, the profit obtained by the subordinate franchisees was 500,000, and the profit obtained by the company was 30% of the order amount of 1 million. That is, 300,000.
If the franchise policy proposed by Xu Si is implemented, because the subordinate franchisees no longer have to worry about the problem of remaining inventory, they will only hope that the company will give more goods, so in the case of sufficient supply of the company's goods, this store will be able to tap the maximum potential, and the annual turnover will even exceed 2.4 million, even if it is calculated with a turnover of 2.4 million, the subordinate franchisees will get 35% of the gross profit of 2.4 million, a total of 840,000, excluding rent and staff salaries, water and email These expenses can also balance 600,000, You must know that the 600,000 is pure, and there is no inventory in it, and the franchisee is obviously benefiting. As for the company, the company gets 65% of 2.4 million, that is, 1.56 million, and based on the company's cost of goods, the average gross profit margin in a year is 64%, then the company's profit in this store is 64% of 2.4 million minus the 840,000 distributed to franchisees, which is equal to 700,000.
In this way, it is clearer to see that the implementation of Xu Si's franchise policy has brought earth-shaking changes to both parties. The company will also double its profits, if this policy continues, a year, more than 60 county-level franchise stores alone can bring more than 40 million profits to the company.
This conclusion obviously frightened a few people, originally a few people thought that it was already appalling to rely on franchise stores to obtain 18 million profits a year, who knew that Xu Si was simple, just changed the policy in a few words, and doubled the profits, increasing by more than 20 million a year. Although these are just calculations, the final result may be different, which has already made several people dumbfounded, secretly sighing that the boss is really the boss, and the embroidery mouth is opened, and a lot of country is drawn.
Of course, Xu Si's idea is just an idea, and no one knows what the final result will be if the idea has not been tested in practice, but now several people think about it and think that the plan can be implemented.
Wu Yanyan is in charge of the commodity department, the commodity safety is particularly careful, after listening to Xu Si's plan, in addition to clapping his hands, at the same time suggested: "Mr. Xu, your ideas are really eye-opening for us, I believe that as soon as this franchise policy comes out, there will be countless franchisees flocking to it, as of the end of this year, let alone 50 stores, I think all the blank market layout can be perfected." But I have a little worry, that is, we give the goods to the franchisee free of charge, the safety of the goods can not be guaranteed, in case there are franchisees do not pay the business money on time, and we have hundreds of thousands of goods in the hands of franchisees, we will be very passive. ”
Xu Si nodded appreciatively and said with a smile: "Minister Wu's opinion is very good, I have considered this, so I want to add one more to the joining conditions, that is, each franchisee must pay a deposit of 1 million for goods." ”
Several people who just felt that the franchise policy was good gasped at the same time, you must know that in this era, 1 million is not a small number, just this condition turns away many customers who want to do "Yaxi" franchise, not that they don't want to do it, but they can't come up with so much money.
"Mr. Xu, will the 1 million margin be too much, many customers may not be able to take it out." Han Lei asked worriedly.
Xu Si replied to him: "1 million is indeed a lot, but I believe that there will be people in any county who can get this money to join 'Yaxi', and we must choose the powerful one when we choose franchisees, because the company's goal is not to let him open only one store in one area, and he may open 2 stores in the future, or even more." And this million is only a deposit, which will be returned when it expires, and at the same time, we have also canceled the franchise fee, but it is a real expenditure less. ”
After all, once the franchise policy of "Yaxi" is launched, there will be many people in the same area vying to be franchisees, but the company can only choose one, how to choose, of course, it is necessary to choose the powerful. Powerful franchisees do not worry about financial problems, as long as the business is good, they can open the second or third stores at any time according to the company's plan.
At the same time, the introduction of this policy can make the company's cash flow very abundant, providing a solid foundation for the company's rapid development. Each franchise store 1 million deposit, 60 counties conservatively estimated to have 60 million funds, and these deposits are returned after the franchisee and the company cancel the cooperative relationship, so it is equivalent to as long as the company's brand is still developing, the 60 million can be used by the company, and with the current profitability of "Sifan Commerce", the 60 million will create how much amazing wealth.