Chapter 765: Heroes from all walks of life

This year's Puhai Auto Show, those joint venture manufacturers are also very invested, in recent years, the Tianchao automobile market is soaring, although their market share, because of the competition of Huayang Power is down a lot, but in terms of the weight of sales, everyone's total annual sales have increased a lot.

Among them, the growth of Volkswagen and Japanese is particularly obvious, and only the American car is relatively sluggish, of course, this is also related to the nature of American cars.

As we all know, the style of American cars is luxury, not caring about fuel consumption, such a design style, in today's era of high oil prices, is obviously against the current, not in line with the people's consumption psychology.

You Americans have a monopoly on the world's oil-producing areas, and you may not care about oil prices, but the people in other regions can't stand it?

For example, SAIC-GM's performance in recent years can only be described as declining, in the past few years, SAIC-GM's sales can be said to be unusually hot, and even once surpassed SAIC Volkswagen, and has always held the throne of the domestic car sales leader.

The price of their cars is much cheaper than that of German and Japanese, as a mid-level car, the price of their old model Buick LaCrosse, and Chevrolet's Jingcheng is 4 to 50,000 cheaper than Volkswagen, 3 to 40,000 cheaper than Japanese cars, plus the oil price was not high at that time, so the performance of these two cars in the market was not bad.

However, in recent years, with the rise of international oil prices, once the essence of the American car oil tiger is fully reflected, many consumers are no longer willing to pay for their products.

A 2.0 LaCrosse, 100 kilometers of fuel consumption actually went straight to more than 15 liters, even if your car is cheaper, but the performance of this 100 kilometers of fuel consumption, and the average 100 kilometers of fuel consumption of Huayang power intermediate car is too far away, plus there is nothing special in the power, so who will buy your account?

As a result, SAIC-GM's sales shrank year after year, until last year's Beijing Auto Show, when they launched the new Chevrolet Cruz. And after directly bringing the new Mindrybu, they can be regarded as gaining a firm foothold in the losing market.

And this time the Americans can be regarded as coming up with the old bottom, the new models not only come standard with ESP for the whole series, but also come up with the latest on which their global integration platform depends. Technology. Although it is still a little far from the powertrain of Huayang Power, the reasonable pricing in terms of price has finally won the hearts of some consumers.

After all, although there is still a problem with fuel consumption, after all, this car will always look like it will bring a lot of face, and the American car is heavy. Generous and cheap, so if you spend some oil, you can spend some oil.

At this auto show, GM followed up with the update of a generation of Cruze and Mindribao models, adding turbochargers to some engines of these two main products, which can be regarded as launching some high-end products.

If such a speed of research and development is compared with the past, it can really only be spurned. But today, when GM is implementing a global austerity strategy, it is good that people can show such sincerity.

Another American automaker, Ford. This auto show is also menacing, Ford has not been in the chemical for a long time, the choice of cooperation is Changan, the previous performance in the market has been tepid, compared with GM, obviously do not pay much attention to the Celestial Empire automobile market.

But this time, they also came up with a new Mondeo-Victory, and the engine has also been improved accordingly, no longer using the old naturally aspirated engine as before, but keeping up with the trend of world automotive technology. A turbocharged version is introduced.

This car is very competitive in terms of appearance, interior, configuration, and price. …,

Moreover, Changan Ford also grandly launched a new generation of Focus this time. In fact, it was originally the Ford Focus that would officially land in the Celestial Empire this year.

But in this life, because of the emergence of Huayang Power, it has really changed the history of many of the world's automobile industry, so Ford's Focus was unveiled in Europe as early as the year before last, and the Celestial Empire was introduced last year.

Like the previous life, after the Focus was listed in the Celestial Empire, it won the love of quite a few consumers, although it still has the problem of high fuel consumption, but at such a price, it can also be equipped with such a rich configuration of the manufacturer, I am afraid that in addition to Huayang Power, there is only one Ford, the whole system is equipped with ESP, coupled with good power performance, and beautiful appearance, it is difficult for Focus to be pleasing even if it is not pleasing.

So the Focus has been doing well since it was launched, and this time Ford brought the Sedan Focus specifically designed for the preferences of Celestial Empire car consumers.

As the top three in the United States, but Chrysler has the worst brand appeal in the Celestial Empire, this time it seems that it is also going to be a good mix and mix, although their alliance with BAIC is a yellow stall, and there are no new tricks in the hard off-road of Jeep, but they actually plan to bring a Chrysler's mid-level car Bailing to China, which is also a little interesting.

As for the biggest competitor of Huayang Power, Volkswagen, for the importance of this auto show, it is needless to say, the Jetta that originally relied on to become famous, and Santana, are now no longer sold in the Celestial Empire in the last life is a situation of 30 years and five generations in the same house.

In the past two years, in the face of Huayang Power and other independent products of the Celestial Empire, plus Hyundai, and Kia, so many companies have been encircled and suppressed in the low-end product area, Santana and Jetta's life is extraordinarily troublesome, and sales have declined rapidly.

In terms of mid-level cars, Volkswagen also lost a lot of market because of the slow introduction of new products, and it was not until last year's Frankfurt Motor Show that Volkswagen introduced a new generation of Passat and the new Magotan, which can be regarded as a slight improvement.

This time Volkswagen for the Puhai Auto Show, can be described as menacing, after all, this is also their half of the home, the new Passat, the new Magotan , the new Suteng, and in order to replace Santana, Jetta's market loss, and the temporary transfer from Skoda Octavia models, all introduced into the Celestial Empire (Huayang Power's low-end car, the introduction of the configuration is Octavia, the shape is the early Volkswagen Lavida, the name is also Lavida, the previous writing is more messy).

And in order to cater to the preferences of consumers in the Celestial Empire, they also specially scaled their golf again, and specially prepared a well-built urban off-road vehicle Tiguan, which will also be unveiled at this auto show.

The north FAW Volkswagen is not ambiguous, and directly took out the new Bora, the new Audi car series, the car is slightly improved from the shape or interior, as well as the powertrain.

And Japanese car dealers are not far behind, Toyota Honda, this time also on their products, some updates, the original often behind the American market for a year of new models, this time is also the first time to land in the Celestial Empire market, and in terms of power, also made corresponding updates, the most rare thing is that they have also given their car series standard ESP body electronic stability system.

In fact, they are not bad at this technology, but they just like to drill the loopholes in our national laws, this kind of body active safety system, in Europe and the United States, which attaches importance to driver safety, is basically a standard system in their cars.

But once their products arrive in China, because there are no explicit laws and regulations in China, and many of our consumers in the Celestial Empire do not understand the car and the importance of the body stability system, they will reduce the allocation for you as much as possible.

But now under the influence of Huayang Power, more and more consumers have paid attention to the safety of car driving, and many consumer provinces and cities have no such body stability system as the primary consideration for buying a car. …,

Whether it is the American or German series, even the Japanese have begun to pay attention to this point, and they have begun to equip all models with ESP or similar body stability systems as standard in their own car series.

And some other domestic independent brands are also gearing up, Ricky this time to continue to grandly promote their A3, but also took out the weapon they have been secretly preparing, that is, the face of the mid-level car market Ruilin G5.

Not to be outdone, Ligi also promoted their Emgrand EC7 while directly taking out their Emgrand EC8 for the mid-level car market......

At first glance, it seems that only BYD and the Great Wall are relatively stable, and there are no new products except for some models that were unveiled at the Beijing Auto Show last year.

There is also a Huazhong Automobile, last year they launched Junjie is also very popular with the market, this year they also directly came up with a 1.8T system engine, you must know that this is in the country, but out of Huayang power, the first company to come up with a turbocharged engine model......

As the home game, SAIC Roewe, this time is more unambiguous, since the Roewe 750 launched last year was very popular, this year they are actually ready to launch the Roewe 350, and Roewe 550 in one go......

For a while, all kinds of news on the market were boiling, and there was news that various companies had launched various new cars, and everyone was warming up for the upcoming auto show and began to publicize their upcoming new products.

And Jin Xiaoqiang, who is still in Nan # Yang, is also funny and helpless when he sees these news, it seems that his little butterfly has really brought a lot of unpredictable changes to this market, and many models that originally appeared in a few years have now made an early debut.

For example, Volkswagen's new Passat, new Audi, Tiguan, new Bora, etc., as well as its own brand of Seilin G5, Emgrand EC8, Roewe 550 and other products, these are all products a few years later. (To be continued) RQ