Chapter 764: Looking forward to it
Since the Beijing Auto Show in November last year, this year's Puhai Auto Show has been in a state of hype.
The emergence of Huayang Power, as well as the emergence of more and more high-quality and low-cost domestic cars, has been detonated in the automobile market of the Celestial Empire before the state introduced support policies.
In recent years, the domestic automobile market has become more and more popular, and the annual market share has soared at a rate of more than 20 percent, and now the annual sales have already exceeded 10 million units, heading straight for 20 million units.
The Celestial Automobile Market has become more and more important on the world's automobile map, and in the state of the world's automobile market gradually becoming saturated, this rapidly growing market, like an uncultivated new continent, firmly attracts automobile manufacturers and automobile-related product manufacturers from all over the world.
With the gradual development of domestic car culture, the preferences of consumers in the Celestial Empire have become more and more rational and mature.
Before the reform and opening up, it can be said that there is basically no mature automobile culture in China, at that time, the car was a high-level process product in China, the army was open to the people, and the major automobile factories in China only planned to produce cars according to the division of policies, and then according to the above allocation, the car was bought to the major state organs, enterprises and institutions.
Private individuals have no chance to buy a car at all, and they can't afford to buy a car at all, but with the advent of reform and opening up, with the improvement of people's living standards, more and more people have begun to think about buying a car.
After that, Volkswagen, Honda and other joint venture manufacturers settled in, and then promoted the first prosperity of the Celestial Automobile Market, and it was in that era of the most intense change of thought, coupled with the chaos of domestic automobile manufacturing enterprises, and the technology was far behind the technology of foreign manufacturers, which caused the Chinese people to like and believe in the quality of foreign cars.
Coupled with the high price of cars in the early days, the average person simply could not afford to buy a car. Therefore, it also creates an impression that having a car means having an identity and status.
Later, when people's consumption level gradually developed to the point that private individuals could afford a family car, people also felt. Buying a car is a face-saving matter, and the brand of the car you buy will be related to your face to a large extent.
This also created the earliest concept, people swarmed and didn't care, as long as it was a foreign car, it was a good idea, no matter how foreign cars were reduced and how to raise prices. But it was still difficult to stop the enthusiasm of consumers to buy cars at that time.
But all this has begun to quietly change after the birth of Huayang Power.
It turns out that buying a car is more than 100,000 yuan, and it turns out that buying a car is not only to look at the brand, but also to see the quality, to see whether there are three bags after sale, but also to see the fuel consumption, to see the safety.
Fuel consumption, which was not much concern in the past, has been rising in recent years as oil prices have been rising. It has become the primary concern of people when choosing a car.
In the past, people did not pay much attention to the safety of the body, such as whether there is ESP or not, and what is the structure of the rear wheel suspension. Now it has gradually become the focus of attention of consumers who consume more rationally.
In recent years, the market has been swept down, and now in the concept of Tianchao consumers, such a standard has been formed, that is, from the fuel consumption, safety, and after-sales service, and the price of the four most critical factors are comprehensively compared, at present, among the domestic car brands, the most competitive is undoubtedly Huayang Power.
First of all, their cars, especially those above the intermediate class. In terms of engines, they are equipped with international leading technology, and the turbocharged engine of Huayang Power is the NO.1 in the world.
What else is the variable valve timing technology, the variable valve lift technology, and the current most awesome in-cylinder direct injection technology, what 6AT on the plane. With the combination of 6-speed dual-clutch and other series of technologies, the car of Huayang Power must be the most powerful and fuel-efficient in the same level of models, which must be right. …,
The second is people's after-sales, that is even more useless, so far among all the car brands on sale in the country, the only one that implements after-sales three-pack service, there is no semicolon.
The third is safety, the car of Huayang Power is even more speechless, basically the whole system is equipped with ESP as standard, and each car of the family will be in the country and Europe for crash tests, in the European crash test, almost every car of the people can go to a very good result, get the five-star safety certification of the model, that is simply countless, so the safety of people's cars, is not inferior to the so-called god car of the public.
The fourth is the price of others, this price is really nothing to say, we all know that our Celestial Dynasty people are not as rich as foreigners, and Huayang Power is also enough to do its duty, there is no black heart price like Volkswagen, Toyota, and Honda, and the price is definitely close to the people.
Therefore, after several comparisons, the first choice to buy a car is Huayang Power, so when the domestic auto show is to be held, the most important thing is Huayang Power.
This auto show, because it was held in Puhai, Puhai also attaches great importance to it, especially SAIC, where is their old nest.
SAIC's joint venture GM and Volkswagen originally bought well in China, but in recent years, the impact of Huayang Power has been particularly serious, so SAIC's feelings for Huayang Power can be said to be both love and hate.
The reason why they hate Huayang Power is understandable, that is, because they are too strong, and finally in just three years, SAIC Volkswagen has been pulled off from the original position of domestic car sales leader.
And the reason why Huayang Power is because people are unambiguous in the support of technology transfer, before 05 years, SAIC acquired the British Roewe.
Originally, it was intended to be transplanted to China for production and sales, but the transmission and engine technology did not match, but it was not up to par, so it was stuck there and could not be produced.
Like Volkswagen and GM, which have cooperated for many years, offer technical support invitations, but people don't dump you at all, and they don't even give you a 4AT transmission, let alone an engine.
In the end, there is no way but to find the head of Huayang Power, don't look at people as competitors, but the technical support of domestic brother units is really unambiguous, not to mention 4AT, 6AT gearbox directly in one step, and Jin Xiaoqiang directly helped design a few new cars, which really makes people grateful in the last period and don't know how to be good.
You must know that in the world, if you want to hire a designer to help you design a brand new car, then if you don't give hundreds of millions, others won't dump you at all, but Jin Xiaoqiang's style really makes us speechless.
At last year's Beijing Auto Show, although SAIC hastily launched the Roewe 750 that had just completed road tests, but as soon as this car was launched, it was welcomed in the market because of the appropriate pricing, coupled with a good powertrain configuration, and in just a few months, it has endangered the sales of SAIC-GM, which made those Americans who had their nostrils facing the sky obediently lowered their heads, turned their heads and licked their faces, and discussed with SAIC, wanting to see if there was any possibility of cooperation in the Roewe brand. This time, it made the CEO of SAIC feel angry.
So this time, although it is the home of SAIC, SAIC is also polite enough to Huayang Power, and in the original auto show, the Roewe brand accounted for the most advertising space.
But this time SAIC is also interesting enough, directly from the Roewe side of the division of one-fifth of the advertising space, to Huayang Power, plus Huayang Power previously rented advertising space, now Huayang Power, has become the second largest advertiser outside of SAIC Roewe this Puhai car exhibition.
Puhai is an international metropolis, and the people here have a very strong ability to accept new things, and if you want to conquer the consumers here, you must have the ability to attract attention in addition to the real ability. …,
The advertising bombardment for several months, coupled with the bombardment of a large number of print, TV and online advertisements, has made Puhai's consumers more fully aware of Huayang Power.
Previously, Huayang Power's Qoros car series was officially unveiled for the first time at the Puhai Auto Show two years ago, and now Puhai consumers are looking forward to it, hoping to see what good things Huayang Power can come up with at this auto show?
Unlike the previous auto shows around the world, this time Huayang Power was unusually low-key before participating in the Puhai Auto Show, and almost all the senior executives within the company were silent about the media.
This makes many reporters who are eager to get first-hand information feel a little scratched, what will Huayang Power bring to us this time?
You have to know what auto show Huayang Power participated in every time before, it was old and lively, and they always brought you quite a lot of new things, but this time?
What exactly will they bring to the table?
Reporters all over the country and consumers who have been paying attention to Huayang Power products are looking forward to it, and Huayang Power has been silent.
As for the opponents of Huayang Power, Volkswagen, Toyota, Honda, General Motors, Ford and even BMW and Mercedes-Benz, and a series of other companies, the only feeling at this time is trembling.
This Huayang Power, as well as that damn Jin Xiaoqiang, is really worry-free, every time it launches new products and new technologies at the auto show, which puts a lot of pressure on the big guys.
In the past, everyone could still look at jokes coldly, because after all, those technologies were not new, but later, especially last year, after they made a stunning debut at the Frankfurt Motor Show with three supercars, everyone could no longer sit still, because they had realized that Huayang Power was already on the same starting line with them in the real high-tech field of the car industry, and everyone's pressure increased sharply. (To be continued.) If you like this work, you are welcome to (.) to vote for recommendation, monthly pass, your support is my biggest motivation. )