Xu Si naturally saw the reaction of the two, she clicked on the computer desktop with the mouse to open a form, and then said to Xiao Yanyan: "What do you think is the root of sales?" ”

This fool knows that it is to make a profit, and not to do business is to make money, Han Lei and Xiao Yanyan answered these two words in unison.

Xu Si nodded: "This question is very simple, everyone understands, how to achieve profitability, it depends on our "God". ”

The supervisors in the room all smiled kindly, and they naturally knew that the "God" in Xu Si's mouth meant consumers and customers.

"All of our retail terminals are consumer-oriented, which means that we provide what kind of goods consumers need; We will provide what kind of services consumers need, and we must firmly grasp this point whether it is the goods we provide or the services. ”

"Minister Xiao still remembers, did I talk to you about the distribution menu of eLong Department Store? Why did I ask you to reduce the number of SKUs in the "New Fashion" series and increase the number of SKUs in the "Shushu" series? “

Xiao Yanyan recalled: "Mr. Xu said that the store must be marketable, according to the property of the department store, the composition of its customer group is basically composed of the age group of 28 years old and above, and few young girls around 20 years old go to the department store to shop, so the "new fashion" series that adapts to the age level of about 20 years old should reduce the sample, and the "Shu Shoes" series suitable for about 30 years old will increase the sample. ”

Xu Si nodded and said, "Then have you seen the replenishment menus of the two stores on the pedestrian street, and what are the new products?" ”

Xiao Yanyan blushed, lowered her head and said, "Mr. Xu, I don't care enough about this piece, and I will definitely strengthen it in the future." ”

"In the same way, to draw inferences, the customer attributes of the pedestrian street business district are obviously younger, you make up so many "Shu shoes" series, the price is high, and the style does not meet the needs of young people, how can it not affect sales? ”

Xiao Yanyan was speechless when she was held accountable, no wonder others, even if she was careless, in the case of the company's thriving performance, who would have thought that Xu Si, as the general manager of the company, would pay so much attention to a certain detail, so you must not have a fluke mentality in your work, thinking that it doesn't matter if you are lazy, anyway, the leader will not pay attention to this if she is so busy, but once you are concerned, you will be anxious.

Han Lei's schadenfreude didn't last long, Xu Si had already pointed his gun at him: "There are also problems on the front line of this matter, of course, the problem is not with the shopping guide, but with you operation supervisors, what are you patrolling the store?" Don't look at the product display? Don't look at store inventory? Don't know the sales situation of the product with the clerk? If you do this work in place, and the commodity department does the adjustment of the commodity structure, it should not be me who asks, but you take the initiative to communicate with the commodity department. ”

Han Lei also learned from Xiao Yanyan's appearance, his head drooped, he hadn't seen Xu Sixun before, this time it is estimated that she was, it is true, Xu Si can be tolerant of trivial problems, and if he is negligent for a while, he will not make such a big fire, but the problem of operation and commodities is the fundamental problem, at present, when there are only a few stores, the supervisor dares to be so slack, and with the launch of Lin Fan's plan in the future, how will these people deal with a company in rapid development, and if they are replaced by then, or will they go on it themselves?

She held them accountable at the meeting to teach them a lesson, so that whenever they want to relax, think about today, which should give them a little reminder effect.

"The problem of the wrong way is only one aspect, and I didn't go to the store to see, but from the store inventory table, I can already see that many shoes have been seriously broken and colored. Wouldn't this have an impact on sales performance? ”

Han Lei blushed and said: "Mr. Xu, I have also seen these, but the response is slow, and I haven't reported to you in time!" ”

Xu Si waved his hand and said, "What to report, these are the tasks that are within the scope of your responsibilities, haven't you been authorized?" Communicate directly with the commodity department, allocate it yourself, I told you why the pedestrian street should open two or three stores, one reason is that the passenger flow can be supported, and the other is also convenient for you to allocate in the same city, reorganize the goods of several stores, and make up the color as much as possible. ”

Han Lei and Xiao Yanyan said at the same time: "I will definitely pay attention to learning and pay more attention in the future." ”

Xu Si nodded and said: "Not only to understand the concern, the most important thing is to respond quickly, to act in a timely manner, every day of delay will cause a loss of performance, these are two stores, 200 in the future, 2000 stores, how much will be lost over the years?" Thousands of miles of embankment destroyed in the anthill, don't be careless about the small details, it is often these small details that determine success or failure. ”

Han Lei and Xiao Yanyan nodded again.

"A qualified manager, know how to analyze the inventory is the minimum requirement, otherwise you don't even know what the store should sell, what goods are good to sell, what to manage, can I arbitrarily say that the performance of the store is basically dependent on the sky? How much of it has to do with your operations? ”

"The operation department is on the front line, and it is necessary to have a clear understanding of the dynamic sales of the goods, and clearly know which are the best-selling models? The commodity department can look at the dynamic sales according to the changes in inventory, the customer attributes of each store are different, and the inventory structure of the goods can not be set in stone, in short, my requirement for you is that any store, the marketable goods that are easy to sell must be sufficient, this is the focus of your work, careful people should be able to see where our performance contribution comes from? The rule of 28 also applies to us, you look at the store sales statistics in the past two months, almost 20% of the goods contribute to 80% of the sales. ”

She looked at the time, and then said: "I will talk about the goods in the store here, if you have any objections after the meeting, you can communicate with me separately, today's theme is the opening of the Nanhu store of eLong Department Store, and all departments are ready, right?" ”

The department heads present made a simple report on their division of work, Xu Si listened to them one by one, these have been repeatedly emphasized a few days ago, and all departments have been in place, Xu Si is also because he attaches great importance to the first cooperation of the department store channel, and the shopping mall has also given very much cooperation, she does not want any omissions, so early in the morning or confirmed again with everyone.

"I'll wait to go to the scene, and a few directors of relevant departments will also go over."

Needless to say, the commodity department and the operation department must pass, the platform has been set up, it depends on the operation department to sing a big show, and the commodity department has just been trained, and the goods of the newly opened store must be paid attention to, not to mention Lin Fan, he naturally has to pass. (To be continued.) )