July 16th is a day that can be included in the annual memorabilia of "Sifan Trading Co., Ltd.", because this day is a large-scale promotion planned by the entire team of "Sifan" for many days and prepared for a long time. This promotion is the first of its kind in the industry in terms of publicity and creativity in the shopping mall, and has been imitated by the world since then.

This day is a day of great names in the industry, whether it is the general manager of major department stores, or the investment promotion of major department store groups, and even the investment promotion of some supermarket stores, they have all heard the wind and paid close attention to this brand that has been constantly creating topics and has been the focus of public opinion almost every month since entering China Overseas.

The opening business hours of the mall in the morning is ten o'clock in the morning, the outer square of the mall is full of colorful flags, several pairs of large hydrogen balloons are raised high, the red carpet is paved at the gate, a warm atmosphere, the gate of the mall pulls up two huge banners, one of which reads: eLong Department Store Mid-year Thanksgiving Celebration, the whole brand gifts are non-stop. The next banner reads: Warmly welcome Yaxi women's shoes to settle in the Nanhu store of eLong Department Store.

As a single-handedly introduced "Yaxi" into the shopping mall Ye Shaofeng is naturally more concerned about the promotion and sales performance of the first day of "Yaxi", early in the morning he took Wu Xiaosong to drive to the scene to watch the layout, although the shopping mall is not open at this time, but the staff can enter the infield through the staff channel, "Sifan Trading Co., Ltd." The employees are also fighting for a night from last night to the present, and the goods are in place, and the lights in the store are turned on, reflected in the fashionable shoes, all of which are interpreting the "beauty" culture.

After a tiring night, these employees are still full of vitality, because as early as yesterday their operation department leaders, Han Lei has informed them on the opening day, Mr. Xu will also come to the scene, the shopping guides present are not a few years old, but have been in charge of an annual sales of tens of millions of female boss has admired for a long time, learning the news, one by one is like a doping, can get close to the beauty of the boss There are not many opportunities, after all, Mr. Xu is now in control of the overall situation, and the specific work has been carried out by the heads of various departments.

At this time, "Sifan Trading Co., Ltd.", the heads of various departments also arrived at the company early, Xu Si was staying with his mother in the hotel last night, and drove directly from the hotel into the company early in the morning.

It's 8 o'clock in the morning, 1 hour before work, in the conference room, the heads of various departments sit down in turn, Yang Xiaohua brought Xu Si's laptop into the conference room, and turned it on, after a while Xu Si came in and sat on the chairman's seat, looked at everyone present, and then said: "I'm sorry, let you rush early in the morning, because today our first department store opened, I have to rush to the scene before the opening, so today's meeting is only advanced." ”

This is Xu Si's polite words, and the supervisors below naturally won't say anything polite, okay or anything like that, but quietly listen to the key content below.

"First of all, let's talk about a topic that has nothing to do with the newly opened store, I looked at the sales data of the pedestrian street store in the past two days last night, and the two stores have a month-on-month decline at the same time, although the problem is not very obvious, but as our operators, we must be sensitive to the numbers and always be vigilant. Admittedly, you may think that the current sales data is also good, you can sell 5,60,000 sales a day, but I don't think this mentality can be had, we are an emerging company, full of vigor, vigorous and enterprising is our main theme, when you think it is good, have you ever thought that in fact, I can do great; When you've done great, have you ever thought that I could have done better? ”

The supervisors present, look at me, I look at you, I don't know how Mr. Xu started an unprecedented fire today, but it's not about himself, Mr. Xu talks about the decline in sales, and the first thing to bear the brunt of is the operation department and the commodity department, except for Han Lei and Xiao Yanyan who lowered their heads and thought, the other supervisors were only listening to the story and watching the big show.

Lin Fan knew that Xu Si would never be untargeted, she must have found a problem when she said this, he recalled the sales report of the past two days, there was a certain decline, but he thought that it was still in the normal category, after all, the market had certain fluctuations, so he didn't care. Now that he heard Xu Si put it forward so formally at the meeting, he listened quietly.

"Minister Han, you are in charge of front-line management, and you know the situation of the store best, what is the reason for you?"

Han Lei was named, so he had to say hello to Xu Si first, and then thought about it: "Mr. Xu, because we just finished a large-scale promotion a few days ago, consumers' purchases have been overdrawn, so there will be a trough in these two days, but I believe that after a few days, the performance will improve again." ”

Xu Si didn't express any opinions, but turned his head and asked Xiao Yanyan: "Minister Xiao, what do you think?" ”

Xiao Yanyan thought about it for a long time and didn't come up with a reason, and said hesitantly: "Mr. Xu, for the commodity, I ask the cargo control specialist to replenish the goods in a timely manner, and the inventory of several stores is absolutely sufficient." ”

The implication of her words is that the goods are no problem, and the crux is the personnel, Han Lei glanced at her unhappily, and said secretly: "The girls are really unreliable, and they will pour sewage on Lao Tzu at the critical moment." ”

Xu Si shook his head and said: "I think the most important thing we should be looking for at the moment is the reason, not the person responsible, let's talk about my opinion." ”

"What is the most important thing in retail? Obviously, it's goods, and if you don't have goods, you can't sell them even if you ask the best shopping guides in the world to come over. Earlier, we talked about the three elements of retail: people, goods, and places. The amount of performance is inseparable from these three points, and we must investigate from these three points if there is a problem. First of all, let's talk about the venue, he is still the same store, it has not changed, and the business district has not changed, so this problem can be ruled out; Speaking of people, the current shopping guide of the pedestrian street store is the best in our company, and the personal quality or sales skills are excellent, and it has been tested in actual combat, and it is unlikely that there will be changes in just a few days. In the end, there is only a problem with the goods, is there a problem with the goods? Minister Xiao said just now that the goods are sufficient, but what I want to say is that the goods are sufficient, and there is no problem. ”

After listening to Xu Si's words, Han Lei was happy in his heart, and secretly said that Mr. Xu was really sharp-eyed, Xiao Yanyan, a girl who kicked the ball on her side, she couldn't think of a rebuttal, there was no real evidence, and the so-called justification was pale and weak.

Xiao Yanyan felt aggrieved when she heard this, and felt that Mr. Xu was speaking arbitrarily, why are they okay, then it must be my problem, maybe it is the clerk's problem, or the weather. (To be continued.) )