The shoes of "Yaxi" are accompanied by elegance. At 11 o'clock in the morning, located in the atrium on the first floor of the Nanhu store of eLong Department Store, the "Yaxi" brand, which has been in the limelight in Zhonghai in recent months, is holding a summer and autumn women's shoes fashion show.

Accompanied by moving music, tall and beautiful models, wearing different styles of shoes, walked on the catwalk, and showed the irresistible fashion temptation of "Yaxi" to the audience between the fluttering skirts and light steps.

"Damn, these guys can really toss!" Just came over from the "Yaxi" store, and saw Zhang Ziming on the catwalk, saying sourly to Zhao Hua beside him.

Zhao Hua echoed: "That's it, Brother Ming, I found that they are very good at creating gimmicks, and they have not stopped in the past few months." ”

Zhang Ziming snorted and said: "Build momentum, now it's Zhonghai, and then it will spread to the surrounding areas, or it won't be long before there is anyone in the entire Qing Province who doesn't know the famous name of 'Yaxi'." ”

"By the way, Huazi, you see the current sales of their store, as you said, the place where they can open a store is also the first choice for us to open a store, I see, this department store, we must come in and open a store immediately."

Zhao Hua nodded and said: "I think so too, Brother Ming, the department store should be easier to open than the street store, the landlord here doesn't need to look for it, just find the person in charge of investment promotion, it's easy to get it." ”

Zhang Ziming also has no experience in the channel of department stores, and he can't find anything wrong with Zhao Hua's words, so he said: "Then take the fastest speed, public relations, and enter immediately." ”

Zhao Hua immediately responded, and Zhang Ziming glanced enviously at the continuous flow of customers in the "Yaxi" store, as well as the cashier receipts that were constantly issued at the service desk.

Suddenly, Zhao Hua was stunned for a moment and said, "Hey, what is this for?" Why did the mall suddenly get another cash register? ”

Zhang Ziming was also quite curious, and said to Zhao Hua: "Let's go, go and ask." ”

The two walked closer, and the people from the IT department of the mall were debugging the cash register, and Zhao Hua stepped forward and asked, "Dude, why did you get a cash register here?" ”

The IT guy looked up at him and said, "This is for 'Yaxi', the business is so good, you didn't see that the several cashier areas on the first floor are all lined up." ”

Zhang Ziming and Zhao Hua glanced at each other, and were secretly shocked in their hearts, what kind of sales output does this need, and the shopping mall will add a separate cash register for it.

The fashion show is still going on, and the customers of the entire shopping mall are attracted by this unique publicity, and "Yaxi" has also become a hot topic for them to talk about.

There are constantly people in, some people out, and then look at the payment one by one, come to pick up the shoes with the documents, and there are several pairs of customers, Zhao Hua's eyes are round. "Is this retail or wholesale, why is the order rate so high, and the unit price is almost 1,000 yuan?"

Of course, Zhang Ziming could see it, and Zhao Hua's words even seduced out the sour water in his stomach, and said fiercely: "Fuck, this business is so profitable?" ”

Zhao Hua looked at the other brands in the shoe area and said: "Not necessarily, you see that the sales of other brands are not too good." ”

Zhang Ziming came back to his senses at this time, and after going around the entire shoe area with Zhao Hua, he found that as Zhao Hua said, the sales of other brands in the shoe area can only be regarded as average, and some shopping guides are even idle and have nothing to do, they are standing in their own counters, but their eyes are watching the fashion show of "Yaxi".

He was silent, what does this mean? Brand influence, operation management, promotion methods, store location these points, "Sifan business" has been far in the forefront of the industry, they are for the province's clothing retail enterprises, especially ready to set up an industry standard in the women's shoes market nuggets enterprises, so that the world can distinguish the advantages and disadvantages of a retail enterprise at a glance according to this standard. This standard is like a demon mirror, some companies without strength have nothing to hide under this standard, jumping around like a clown, but they can't get out of the name; In order to meet this standard, some powerful companies can only be tired of running and chasing day and night, while "Sifan Commerce", as the initiator of this standard, is a peerless ride, making a lot of money, and occasionally in their spare time, a few innovations have attracted attention in the industry, or look down at the tired panting companies below that are catching up with themselves.

Thinking of this, Zhang Ziming suddenly felt that the situation was becoming more and more severe, if "Sifan Commerce" continued to develop according to this momentum, it would not be long before there would be no other women's shoes in Qing Province.

He really can't imagine that an emerging retail company, how to make an eye-catching achievement in just three months, can make competitors so frightened, he naturally does not know that "Sifan Commerce" is relying on Lin Fan's forward-looking market can accelerate forward, and relying on Xu Si's rigor and pragmatism, so that this fast-growing company can not be caused by rapid development and the foundation is unstable, on the contrary, the company has significantly improved from the personal quality of employees to professional quality, and the sense of belonging to the company is becoming stronger and stronger. Therefore, Xu Sicai communicated with Lin Fan to accelerate the development of the franchise business, and at the same time speed up the expansion of directly operated stores, which is by no means a blind expansion, this is a kind of accumulation. After three months of development, the company's liquidity has been replenished, and the ability of personnel is also rapidly improving, so Xu Si is sure that the company can not only walk steadily, but also walk like flying, so from Xu Si's meeting and patrol the store to constantly talk about details, talk about standards, careful people have been able to understand that this is her work in advance for the next explosive development. She does not allow any small mistakes to affect the development of the company and Lin Fan's plan.

Zhang Ziming saw the problem, and saw the gap between the brand influence, store management and store location and the "Sifan Trading Company", these are the appearances, the essence of the problem is the problem of people, he lacks a pioneer like Lin Fan who has a keen sense of observation and the ability to understand the market, and lacks a leader like Xu Si who is good at operation management and good at controlling the overall situation. (To be continued.) )