Chapter 135 Strategic Cooperation

Lin Fan's explanation only slightly relieved Ye Shaofeng and Wang Xi's doubts, and what really made the two of them completely believe in Xu Si's estimated performance was the internal phone call from Wu Xiaojie, the floor manager on the first floor.

Wu Xiaojie called Wang Xi to report that the newly settled "Yaxi" brand on the first floor has too many customers, and several cashier areas on the first floor have lined up for a long time.

Wang Xi listened to Wu Xiaojie's report, glanced at Xu Si and Lin Fan without a trace, and asked calmly: "How do you know that they are all customers of 'Yaxi'?" There are so many categories and so many brands on the first floor. ”

Wu Xiaojie replied: "According to statistics, in the hour since its opening, the sales of 'Yaxi' have exceeded 20,000 yuan, and now the shopping mall has just started to open, and there are not too many customers of other brands, but the 'Yaxi' hall is already overcrowded." ”

Wang Xi hummed and said, "Immediately add a cash register, and at the same time, if the queue on the first floor is very serious, arrange personnel to guide them to the cash register area on the second floor to pay." ”

After hanging up the phone, Wang Xi said: "Mr. Lin, Mr. Xu's shot is really extraordinary. ”

Ye Shaofeng said curiously: "What's the matter?" I just heard that you were arranging for the addition of a cash register for 'Yaxi'? ”

Wang Xi said: "Mr. Xu is like a god, his heart is as careful as a hair, Wu Xiaojie on the first floor called and said, at present, 'Yaxi' is overcrowded, customers are queuing up for payment, and the cashier area on the first floor has now begun to queue up. ”

Lin Fan and Xu Si looked at each other and smiled, but did not make a sound, this was what the two expected, after the opening of the two stores on the pedestrian street, the performance of eLong Department Store was difficult to make waves in the hearts of the two.

But Ye Shaofeng and Wang Xi are different, a footwear brand in the history of eLong Department Store sold 300,000 sales a day is unprecedented, if you can create such a record today, not only as the introduction of "Yaxi" into eLong Department Store Ye Shaofeng has a bright face, Wang Xi also benefited a lot, after all, the two main points of the group headquarters assessment store are the profit amount and ping effect, obviously, the "Yaxi" stationed in these two points have been realized. Perhaps another point is the optimization of the brand, and the entry of "Yaxi" has also made the brand atmosphere of the mall better.

When Wang Xi timely threw out the news that the turnover of "Yaxi" had exceeded 20,000 in less than an hour since it started business, Ye Shaofeng couldn't sit still anymore, his eyes lit up, and then he looked at Lin Fan's eyes like he was looking at a golden doll.

"Mr. Lin, I won't let you go today no matter what." Ye Shaofeng said.

Lin Fan was stunned, and then understood what he meant, when the two sides negotiated cooperation for the first time, Ye Shaofeng proposed to talk about a strategic cooperation with himself, this so-called strategic cooperation is actually to Lin Fan's "Yaxi" brand to fully enter all the stores of eLong Department Store, but at that time Lin Fan politely refused, and now Ye Shaofeng is seeing the performance output ability of "Yaxi", and he is more determined to have the goal of strategic cooperation with himself, so he put forward this idea again today.

Lin Fan is not very interested in this cooperation, with the current performance of "Yaxi" in the Zhonghai market, in the cooperation with eLong Department Store such a positioning of the popular fashion department store, basically grasp the initiative, it can be said that in the store of eLong Department Store, Lin Fan can enter whichever one he wants, and as long as Lin Fan does not mention it too outrageous, the shopping mall will agree, in this case, why do you want to talk about strategic cooperation with you?

It is impossible for Ye Shaofeng not to understand this, but he still wants to talk about this strategic cooperation, there must be other demands, and his thoughts Lin Fan can probably guess, which is nothing more than to let Lin Fan look at the feelings of this cooperation alliance established by the two sides, and don't be too ruthless in the cooperation of the following stores; In addition, there are a few stores that Lin Fan should not look down on and are unwilling to enter, he hopes that Lin Fan can support it, with the current strength of "Yaxi" in the eLong department store system, it is impossible for him to force Lin Fan, all in this name, hoping to make Lin Fan agree.

Lin Fan rejects the strategic alliance in his heart, the relationship between the department store and the supplier is the relationship between Party A and Party B, every cooperation between the two sides must have one party can grasp the initiative, one side will passively concede, there is nothing to talk about, there is no reason to say, there are only naked interests, and the truth of "strength is the truth".

Lin Fan can now have the absolute right to speak in the cooperation with eLong Department Store, and it is impossible for him to give up this initiative in exchange for some empty checks issued by eLong Department Store, such as what will happen in the future, not that he does not talk about favors, but there are not too many favors to talk about in the shopping mall, and some are just exchanges of interests.

He knows very well that even if he sacrifices some of his interests today, he will not be able to exchange for the "deep friendship" of eLong Department Store in his day, once a stronger brand enters, "Yaxi" will not escape the bad luck of being adjusted, this is the rules of the game in the shopping mall, no one can change it, even if Ye Shaofeng thinks about the personal relationship with Lin Fan, it will not change the general trend of upgrading the brand if the group wants to develop. Since this is the case, of course Lin Fan has to fight for more interests when he has the initiative, of course, considering that his personal relationship with Ye Shaofeng is good, and some concessions that can be made, he will give this face, but the premise is that it cannot affect the general direction.

Xu Sibing was smart, looking at Lin Fan's expression, he had already heard the song and knew the meaning of the song, and laughed softly: "Mr. Ye, Mr. Wang, there is one more thing to ask the two of you for help." ”

Wang Xi responded happily: "If Mr. Xu has any requests, just mention them, I will respond to them!" ”

If it was said that when Xu Si first proposed to add a cash register, Wang Xi's response was to see the situation, then now that Xu Si asked again, he agreed so simply without asking, that is, he worked together. If nothing else, just for the 300,000 performance of "Yaxi" on the opening day, which made Wang Xi favor this brand, as long as Xu Si's requirements were not excessive, he would not hesitate to cooperate.

Xu Sidao: "Our existing store warehouse is only 15 square meters, inventory of 3,000 pairs, according to the current dynamic sales situation, I am afraid that at noon will have to replenish the stock in, but the store is open, obviously can not be loaded at this time, so the mall needs to give me another place in the public warehouse." ”

Wang Xi heard that this is not just a matter of "Yaxi", if the goods are sold out and the goods are not replenished in time, it will definitely affect sales, and the shopping mall is a proportional commission as the venue fee, which means that it will also affect the rental income of the shopping mall, he immediately called Wu Xiaojie and asked him to solve this problem before noon.

With Wang Xi's personal inquiry, the following people are much more efficient in doing things, and before an hour arrives, they squeeze out another 20 square positions for "Yaxi" in the public warehouse, and even the warehouse shelves are provided, "Yaxi" only needs to deliver the goods and arrange someone to tally the goods. (To be continued.) )