Chapter 552: Roewe 950 Born Ahead of Schedule?

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"Huh? Are you sure? ”

Chen Xiaoniu was almost stunned by what Jin Xiaoqiang said, it was really a big pie and smashed on his head!

In fact, as early as the beginning of coming to Nanyang, SAIC Motor headquarters also held a similar meeting internally, and the senior executives also discussed whether it was possible to carry out comprehensive cooperation with Huayang Power.

Look at the companies that are currently cooperating with Huayang Power, aren't they all taking advantage of it?

Needless to say, GM made a lot of money in the global market despite its heavy losses last year, but in the project with Huayang Power, they made a lot of money.

Especially in North America, they have made a net profit of almost 800 million US dollars by relying on the sales network of Huayang Power, which has sent a lot of blood to the parent company.

And in Europe, their Opel has been losing money for many years, and it has relied on a Qoros model to recover the decline, although it still has not escaped the situation of continuous losses, but the amount of loss is much smaller than the original, and Qoros models have opened the market in Germany, you must know where is known as one of the most difficult markets in the world to overcome?

And what about FAW? Although the cooperation with Huayang Power has not yet been officially launched, and there has been no official announcement, just quietly let out the wind in the industry, saying that they will cooperate with Huayang Power to revive the Hongqi project, which made their shares on the Shanghai Stock Exchange skyrocket for several days, and they collected hundreds of millions.

As for other small domestic factories, it is needless to say, that is not relying on the support of Huayang Power to gain a firm foothold in the market, and has been greatly improved in technology?

Don't look at these small enterprises, they can't compete in the domestic joint ventures, as well as some large domestic manufacturers, but they are ingenious and expand the market overseas.

At present, Liji has opened up markets in Egypt in the Middle East and some places in North Africa, and has even set up several factories with an annual output of about 50,000 yuan with many local enterprises.

Not to mention Ricky, in South America and in Australia, they have made certain breakthroughs.

The Great Wall is even more excessive, they rely on the market opened up by their pickup trucks in the early days, expand the sales channels, and even buy the new technical support models they obtained from Huayang Power to Russia and Australia, and it is said that they have achieved good sales.

It is said that these companies sold about 400,000 cars in overseas markets last year, which is really a blossoming wall and a fragrance outside the wall.

On the other hand, in China, it seems that the only one that has not benefited from Huayang Power is the always arrogant SAIC Group, perhaps because it has cooperated with an arrogant enterprise like Volkswagen for a long time, and even SAIC has been contaminated with the arrogant energy of many Germans

However, last year, in the annual car sales list, Huayang Power sat on the top of the list, and left SAIC Volkswagen and SAIC-GM far behind, but it gave SAIC's senior management a hard blow.

Therefore, at the first annual meeting of a few years, the senior leaders of SAIC continued to discuss whether to cooperate with Huayang Power this year.

After all, last year, Huayang Power repaired the two joint ventures of SAIC, and from the perspective of market competition, the two can be said to be mortal enemies, although they have a certain sincerity, but they do not know whether Huayang Power is willing to carry out all-round cooperation with themselves.

Of course, they know the benefits of cooperating with Huayang Power, and if they cooperate with Huayang Power, they want to get technical support from them, but it is much stronger than getting technical support from Volkswagen or General Motors. …,

And judging from the fact that Huayang Power has always been kind and responsible, even if they give SAIC technical support, the asking price will definitely not be as black as those foreign devils.

So in fact, Chen Xiaoniu came to Jin Xiaoqiang to negotiate today, and the biggest plan he held was the purpose of the trial, if Huayang Power was full of sincerity, then they SAIC would not mind being generous in the proportion of shares.

But Chen Xiaoniu never thought that Huayang Power was so generous, Jin Xiaoqiang was so sincere, and he actually put forward the concept of all-round cooperation, how could this not make him overjoyed?

"Mr. Jin, no problem, how do you want to cooperate? Do you have any requirements for me to discuss with the senior management of the group when I go back? ”

Chen Xiaoniu was excited, he could no longer remain calm, if the project was negotiated, then he would be a great hero of SAIC, not only this year's performance bonus will get a lot, but also may be mixed into the Roewe brand, as a high-level, if you can pack the Roewe brand to run well, then he will really have a bright future in the future, maybe not until the age of fifty, he will be able to enter the senior management of SAIC.

The vision for the future and the stimulation of career ambitions, how can Chen Xiaoniu not be excited?

"Well, I think so, I'm afraid it will take a while for you to integrate the resources of MG Rover on the British side, and the efficiency of those Britons, I think you should also be clear. They are capable, but it's hard to say whether they're willing to contribute to their work. These are unknown factors, I won't say more, what I want to say is, if you SAIC want to rely on the Roewe brand, into the domestic independent brand market, then in the model, can not only rely on an old design to Rover? ”

Jin Xiaoqiang said tentatively, in fact, he has long understood the stinky problems of Rover, and many of the models launched by Roewe later were not designed with the help of Pan Asia?

Those British people are also suitable for receiving a boxed lunch, and then go home to eat and wait for death with their old concept of the superiority of the Great Yin Empire.

"Mr. Jin, are you willing to help our Roewe brand design a new car?"

Chen Xiaoniu is already a little messy, you must know that Jin Xiaoqiang is a well-known design master in the design industry, not only in the country, but even in the world, he is also a well-known gunman.

Look at the models he has designed in recent years, the blockbuster Escaps, Qoros that shocked the world again, and even Peter, who is known as one of the three famous designers in Europe. The K series that Rihill also had to admire, plus Captain America, who has recently become famous in North America!!

Which car is not a world-famous classic?

How many car companies do you have to get his design?

Not to mention getting his design, even if you can get his guidance, those automotive design engineers are probably going to be happy.

Look at those BYD who started early, as well as Ligie, and Ricky, they are currently testing several new cars on the road, although the closure is relatively tight, but SAIC still got the sketches of those vehicles through some insiders of their company.

After looking at the sketches of those cars, not to mention the interior and powertrain of those cars, just from the appearance, SAIC's own engineers said that these cars can be proud of the domestic independent brand market!

So to be honest, don't talk about the international at present, that is, which automobile manufacturing company in China doesn't want to get the design sketch drawn by Jin Xiaoqiang himself?

Even if it is an unformed sketch drawn by Jin Xiaoqiang, or a design sketch that he thinks is a failure, as long as it can be obtained from other automobile manufacturing companies, it is a treasure, and for their own model design, these sketches have a very high reference significance. …,

Now Jin Xiaoqiang actually opened his mouth and said that he could help them design a new car, this big pie really immediately made Chen Xiaoniu fall into the whirlpool of happiness, he felt that he had won the lottery today? Or is there smoke coming out of your family's ancestral grave?

"Hehe, I would like to, but I also want to see if your senior management of SAIC can pass it?"

Jin Xiaoqiang looked at it with a smile, stood up unconsciously, and even walked to the front of his desk, and Chen Xiaoniu, who was still a little excited, said.

"Don't worry, rest assured, Mr. Jin, if you want you to agree to help us design Roewe's models, it's easy to say what conditions are, I'll go back to have a meeting with our company, you can rest assured, we can agree to any conditions."

After saying this, Chen Xiaoniu hurriedly shook hands with Jin Xiaoqiang, and then left, walking a little fluttery when he left.

Originally, many people in China did not have a correct understanding of the design process of the car, and Volkswagen's Santana and models like Jetta have also ravaged the aesthetics of domestic consumers for a long time.

Santana and Jetta have been selling well in China for 20 years, but domestic automobile manufacturers do not pay attention to the design of the shape of the car, everyone believes that in fact, the shape of the car is not important, as long as the car is done well.

This concept was changed after the Japanese car situation entered the Celestial Empire market in the late nineties, but at that time, there were no independent private enterprises in the automotive industry in China, and big brothers like FAW and SAIC did not attach importance to independent research and development at all.

Knowing the emergence of Huayang Power, as well as the epoch-making model they brought, after the emergence of Yidong, at this time some domestic companies suddenly woke up, the original shape of a car, for the sales of this car, and the image of a brand, is so big?

But years of neglect, has already caused a talent fault in the field of automotive design, now these domestic car series, want to make a fuss in car design, plagiarism, imitation of other models, then what kind of creativity?

There is only such an alternative as Huayang Power, under the leadership of Jin Xiaoqiang, there is a steady stream of new models, and each of them is very popular all over the world.

And this Jin Xiaoqiang is also generous enough, not only to design a new car for his own Huayang Power, but also to generously let out the team he has cultivated, so that other competitors can also get new designs from them.

This kind of mind is really not something that everyone can have.

But the most important thing is to get his personal guidance, if there is no Jin Xiaoqiang's guidance, the new car designed by the gang doesn't know what it looks like?

Now that Jin Xiaoqiang has promised to help the Roewe brand design a new car, how can Chen Xiaoniu not be happy, a world-class car design master recognized by Europeans, do they still need to worry about the Roewe brand not being popular?

At that time, it will definitely set off a bloody storm in the market of its own brand, with Jin Xiaoqiang's design, coupled with their SAIC Motor's car-making technology, they will definitely be able to kill those companies of the Riba people! Gain a firm foothold in the independent low-end brand power!

Chen Xiaoniu left happily, while Jin Xiaoqiang pondered the image of the Roewe brand and how he could help design it!

Soon in his mind, a model came to mind, that is, the Roewe 950 that was later launched by SAIC Roewe in 2012.

After the establishment of the SAIC Roewe brand, they have successively launched a number of brand images such as Roewe 750, 550, 350 and so on.

Roewe 750 was still a little popular when it was first listed, and the same is true for the 550 and 350 in the back, but compared with Roewe 750, it is still Roewe 550, and Roewe 350 is easier to get the recognition of consumers. …,

But the peanut headlights of the Roewe 550 and the bullshit pricing measures still affected the car's performance in the market.

However, on the body of the Roewe 950 that was launched later, the problems made by Roewe in the appearance before were all corrected.

First of all, in terms of appearance, you have to admit that the appearance design of Roewe 950 is decent and business-like, and it is relatively easy for most people to accept.

Coupled with the chassis of the same platform as the Buick LaCrosse, as well as the powertrain from GM Buick Regal, this car can be recognized by consumers both in appearance and internally.

It's a pity that there was a big problem with the pricing in the end, which led to poor sales results, but this does not negate the success of which car was designed in terms of appearance!

It may also be because GM has to pay 30% of the technology transfer fee for each car sold, which has led to the fact that the price of which car has remained high.

However, in this life, with its own appearance, I am afraid that this car will not only be born in advance, but also will not be as exaggerated as in later generations, right?

And with its own technical support, then Roewe does not need to transfer 30% of the technology transfer fee like GM, I am afraid that this will also make Roewe a little better.

Although after having their own technical support, their share in the Roewe brand will be greatly increased, but in this way, it will also greatly increase the market share of the Roewe brand, and completely get rid of the previous life, the kind of not embarrassing and embarrassing state of existence!

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