Chapter 551: Arming SAIC
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Chen Xiaoniu saw that Jin Xiaoqiang did not respond, and then looked at his face, and immediately knew that Jin Xiaoqiang might not be satisfied with such a layer.
But he can't help it, after all, the bottom line of cooperation offered by the group headquarters is like this, he is just a manager responsible for project negotiation, and he does not have much influence on the decision-making level of the head office.
Although he has also learned about the cooperation between Huayang Power and FAW from various channels, he feels that after all, the technical support provided by Huayang Power to FAW is much greater than the technical support required by himself.
And of course, this is also because FAW and SAIC cooperate with Huayang Power, and the choice is different for the market.
FAW has chosen the official car market, as well as the large commercial vehicle market, and the brand they want to make big is Hongqi, it is precisely because of the value of this brand that it determines that the brand cooperated by the two sides cannot be too low in terms of pricing and technical content.
However, SAIC is different, the market they are targeting is the civilian passenger car market, not specifically for the official market and the high-end market, so they only require the in-cylinder direct injection technology and the technology of dual variable valve continuous timing, and do not choose ECOBOOST technology.
In this way, the technical content of the technical support they choose is of course lower than that of FAW, so they will propose 30% of the shares as an exchange for Huayang Power's technology shares.
But now it seems that Jin Xiaoqiang is obviously not very satisfied with this request.
Indeed, Jin Xiaoqiang is indeed not very satisfied, on the one hand, it is the conditions offered by SAIC, and on the other hand, he is also thinking about how to expand his shares in the Roewe brand.
After all, in his opinion, if Roewe operates well, the market share in the future will definitely be more than that of Hongqi, which means that the profit may be greater at that time.
Huayang Power's Qoros 6 and Qoros 8 cars use the two models of Regal and LaCrosse, which were successful in China by GM in the previous life.
Because of Huayang Power's preemptive move, it may be difficult for these two models of Buick to appear in the world in this life, so which model equipped with GM's carefully built ECOTEC technology engine will be?
GM is also considering introducing their new models and new technologies to counter the aggressive Huayang Power, and it is rumored that they are planning to officially launch their Cruze and the well-built Xinjingcheng in a few years, as well as from GM Chevrolet, Mindribu will be introduced into China early, and on the new Jingcheng and Mindrybu models, they seem to have the intention of choosing to use their ECOTEC engine.
This engine, in fact, is technically incomparable with the ECOBOOST engine currently used by Huayang Power, but if it is placed in the low-end field of intermediate cars, such as the level of 150,000 to 160,000, it still has certain advantages compared with Huayang Power's Yidong models.
Maybe the power is not as strong as the turbocharger, but the Edo series is not equipped with a turbocharger as standard.
In the low-end entry-level version, it is just a 20L engine with variable valve timing technology, and at present, in the market, it is the Edo that this entry-level model is selling relatively hot, in this class of models, Camry, Accord and Passat have also been greatly reduced, but it has not yet dropped so low. …,
The Korean system has been completely suppressed by Huayang Power can only go to the low-end car field to mess around, so in the intermediate car entry car level that starts from 150,000 to 160,000, it has always been the Yidong entry version of Huayang Power, and there is the K series entry version that starts at more than 160,000.
You must know that GM is the most willing to lower its profile and lower its status, and GM was also the lowest price among all joint ventures at that time, and it is precisely because of this that they have been able to sit at the top of the domestic sales list for several years.
Therefore, if GM puts the new vision of the ECOTEC engine assembled, or the price of Mindrich is more than 150,000 yuan, or more than 160,000 yuan, it will inevitably have a certain impact on Yidong and K series.
What's more, it is said that they are also planning to launch a more low-end Cruze this year, and the Cruze is very familiar with the power of this model, Jin Xiaoqiang.
As soon as it landed in the Celestial Empire, it created a boom in sales, with a starting price of more than 130,000 yuan, the brand recognition of the joint venture brand, coupled with the solid territory of GM manufacturing, and the solid body safety, although it has been criticized in terms of power and fuel consumption, but the incomparably thick body, and the more dynamic shape, still make this car win the favor of many young consumers.
And relying on this model, it has pushed GM to the top of the annual list of domestic automobile sales for several consecutive years!
So how should Huayang Power respond to the challenges of GM?
On the one hand, it is difficult for consumers who have already bought cars to accept, and on the other hand, it will be difficult to continue the mid-range brand image that Huayang Power has just established, after all, these two products, but at present, Huayang Power's fist products account for more than 50% of their total car sales!
And Jin Xiaoqiang also plans to upgrade the technology of these two fist products one after another, if you start selling them at a reduced price now, on the one hand, it will make many consumers who want to buy these two cars wait and see these two products, and on the other hand, it will damage the brand image of these two brands.
Therefore, it is completely undesirable to let the mobile and K series reduce the price to fight with GM, but now in the 100,000 to 150,000 level of products, Huayang Power only has a product like Octavia and Captain America, so it is not suitable.
Therefore, in Jin Xiaoqiang's view, it is necessary to arm the brand of SAIC's Roewe, but how to arm it, and how many shares in this brand is more appropriate, this is the biggest problem that Jin Xiaoqiang needs to consider now.
"Mr. Chen, can you explain to me in detail the independent brand you are going to launch this time?"
Jin Xiaoqiang asked Chen Xiaoniu, in fact, he already knew that the brand that SAIC was going to launch was Roewe, but now that SAIC has not announced it to the public, if he says it himself, wouldn't it arouse suspicion?
So in order to avoid suspicion, it's better to let Chen Xiaoniu explain it to himself.
"Uh...... All right! Actually, Mr. Jin, you may have heard about the establishment of an automotive design and development center in the UK last year......
Chen Xiaoniu pondered for a while, and simply planned to explain this matter to Jin Xiaoqiang in detail, after all, sooner or later, he would also take it out to meet people, and he also wanted to cooperate with others, so it was better to get to the point as soon as possible.
So he told Jin Xiaoqiang about SAIC's plan to merge the MG Rover brand, and also told Jin Xiaoqiang about the new brand that SAIC planned to establish. …,
While listening, Jin Xiaoqiang pretended to nod frequently, and then at the same time he was thinking in his heart about what kind of cooperation method was the most suitable.
When Chen Xiaoniu roughly explained to Jin Xiaoqiang that SAIC planned to establish the Roewe brand, Jin Xiaoqiang pretended to be suddenly enlightened, and after saying a few words, he made a contemplative look.
Chen Xiaoniu's heart has been going up and down, Jin Xiaoqiang refuses to let go, the more bottomless he is in his heart, and now Jin Xiaoqiang has such an attitude, then his heart is even more bottomless.
"Then Mr. Chen, when do you plan to officially launch this brand, if you want to launch this brand, what is your main model this time, and the design drawings of the car, can you let me see it?"
Jin Xiaoqiang asked tentatively, but he also knew that this was a bit difficult, you know, how can any car company be willing to show the design drawings of their own company to others casually?
"Uh...... This one...... All right! At present, our company plans to launch this brand between June and September in a few years, as for the design drawings, in fact, it is an unlisted model of the original Rover company, but we are not very satisfied with the engine, so we have the reason to come to Mr. Jin this time......"
Chen Xiaoniu was simply poured beans into a bamboo tube and told him everything he knew, it has indeed reached this point, there is nothing to hide, and he can also trust Jin Xiaoqiang's personality, he is not only the CEO of a company, but also a world-renowned car design master, there should be no intention to plagiarize the design of SAIC.
"Oh...... That's it! Actually, I mean, if you want, we might as well expand the scope of cooperation, I think Mr. Chen, you have also heard, my design team and I, have helped many domestic car companies, designed a brand new model, since you have only launched one model at present, but you plan to make a big brand. So I thought, why can't we expand the scope of cooperation, and then my team, and your design team in the UK, can work together to design more models for the Roewe brand? ”
Jin Xiaoqiang said to Chen Xiaoniu with a smile that he just planned to take out several other models of Roewe earlier, and then expand his holding scope in the Roewe brand.
After all, he believes that with the Roewe he joined, it must be better than in his previous life