After the adoption of the policy of 1 million deposits, Xu Si threw another amazing move, the company promised all franchisees, once they joined the "Yaxi" brand, obey the unified management of the company, then the company guarantees that the annual income of each franchisee is not less than 300,000, this annual income refers to the net profit after removing rent, personnel salaries and other expenses, if there is an annual income of franchisees can not reach 300,000, then the difference part of the company to make up.

This is to give all franchisees a reassurance, tell them that as long as you cooperate with our company, only make no loss, zero risk, high returns, which has never been done in the industry, of course, this is not Xu Si's head is hot to make an unwise move, this commitment is based on her brand influence on "Yaxi", as well as their company's operating ability and good market premise, this is a big courage, big money, but also a strong self-confidence.

Several supervisors have become numb, Xu Si has brought them more shock today than they have experienced in this life, this woman really thinks that people dare not think, and do not dare to do it.

When "Sifan Commerce" determined the franchise policy, the "Daming Trading Co., Ltd." in the same city was also in full swing, and in Zhang Ziming's office, Zhao Hua and Zhang Ziming sat opposite each other.

"Huazi, a few days have passed, and the store still has no clue?"

Zhao Hua said: "Brother Ming, don't worry, I will find out the store as soon as possible, but it seems that there is no store that can expire recently." ”

In front of outsiders, Zhao Hua called Zhang Ziming and Mr. Zhang, and when there were only two of them, he still habitually called him Brother Ming.

Zhang Ziming sat on the chair, leaned back, rubbed his hand on his big belly a few times, frowned and said: "Huazi, your speed is going to speed up, we ordered 5 million goods in the second half of the year, if you can't open the store, the goods will be rotten in the warehouse, and you can't go to the stall to sell it at that time, right?" ”

Zhao Hua nodded, he also knew the severity of the situation, at the beginning of several people partnered to set up "Daming Trading Co., Ltd.", and the company's main business was determined to operate women's shoes, completely saw the hot market performance of "Yaxi", as well as optimistic about the entire women's shoes market, thinking that this is a treasure that can make money, several people hit it off, and then signed an agreement with "Lifusi" women's shoes, got the provincial exclusive agency of Qing Province, and promised that the annual purchase volume can not be less than 10 million.

At the beginning, a few people's thoughts were that the order volume of 10 million was not a big deal, and a store like "Yaxi" Zhonghai Pedestrian Street, which month did not have a turnover of 1 million to 2 million? This kind of store can digest 5 million goods in a year only a single store, so I agreed to this clause of "Livus" without hesitation, and the first batch of orders of 5 million, no one expected that the store would be so difficult to find.

The 5 million goods don't sound too serious, but the terrible thing is that the 5 million goods are still mainly sandals, supplemented by autumn orders, which is going to die, you must know that it is now close to the middle of July, and the general sandals can be sold until the end of September, and the beginning of October must be off the counter, and a store from the delivery to the end of the decoration will take about 20 days, which means that even if the "Daming trade" now finds out the store, from the opening to the change of seasonal replacement of goods left for them to digest the order time is only 1 and a half months. It is impossible to digest 5 million inventory in a month and a half, even with the two stores in Zhonghai Pedestrian Street of "Yaxi", this inventory digestion capacity is far from enough.

There are so many goods that can't be turned into cash, and the next season's order is imminent, when several people jointly invested 20 million to make the capital, this store has not opened, and the income of a dime has not yet been received, 20 million is almost half of it, can you not be in a hurry.

At the beginning, they were ambitious and felt that it was a piece of cake to surpass "Yaxi" and make "Livs" the No. 1 selling brand in Kyung Province, but they finally found that the progress of things was a little off the predetermined track.

"Huazi, we have to find a way, we have to broaden our thinking, we can't always keep our eyes on a certain place, the direct store is not opened, and the franchise can always be released, right?"

Zhao Hua said: "Brother Ming, I have considered the matter of franchising, but we have not yet opened a store, so we will join us, who wants to join us?" ”

Zhang Ziming also knew that what Zhao Hua said had a certain amount of truth, but the pressure in front of him made him have to bite the bullet and say: "Let's do it at the same time, open a direct store and put a franchise at the same time, our top priority now is to digest the 5 million goods, and the franchise is the fastest digestion channel, and at the same time, you can quickly return a part of the funds." ”

Zhao Hua was depressed, until now, he had no clue about finding a direct-operated store, Zhang Ziming began to join again, he was single-minded and had not been able to make contributions, and the prospect of using two things was even more bleak.

He wanted to refute Zhang Ziming's plan, but he didn't have a better way for a while, or he could try it according to Zhang Ziming's method first, and if it didn't work, he would make adjustments.

"Then how is our franchise policy determined?"

Zhang Ziming took out a printed document from the document column on the table and handed it to Zhao Huadao: "Look at it!" ”

Zhao Hua took it and glanced up: "Lifu Siqing Provincial Franchise Policy 2003 Edition". glanced at Zhang Ziming without a trace, Zhao Hua knew that this piece of Zhang Ziming had a case early tomorrow, and a manuscript had been formed, and it seemed that he had been planning for a long time.

The franchise policy of "Daming Trading Co., Ltd." is decent, and the content of many provincial agents is almost the same.

"Daming Commerce" and "Lifusi" cooperation to take the price of the goods is 2.6% off the tag price, according to the "Lifusi" headquarters guidance sales price, generally new products are sold according to the tag price of 7%, at the end of the season clearance 5% off or even 4% off.

In this version of the franchise policy, Zhang Ziming is to give the subordinate franchisees a 3.2% discount on the tag price as the price of the goods, so that the gross profit margin of "Daming Commerce" in the middleman is 19%, which is a relatively considerable data. At the same time, "Daming Commerce" gives a certain proportion of exchanges, but only can be exchanged, not returned, and limited to the current season of exchange, out-of-season goods will not be exchanged, and the proportion of exchange is controlled within 10%.

After Zhao Hua browsed carefully, he said with some doubts: "Brother Ming, there is no mention of the franchise fee here." ”

Zhang Ziming sighed and said: "I think about the franchise fee like this, the most important thing for us now is to expand the market scale, will the franchise fee affect the enthusiasm of the subordinate franchisees, thereby affecting our development speed?" ”

Zhao Hua nodded, and agreed with Zhang Ziming's words in his heart, you are a little-known brand, and you still ask people for a franchise fee, which will always affect the choice of some people, which is the huge difference brought about by different brand awareness. Like "Yaxi" when developing franchise customers, several supervisors opened their mouths to ask for a franchise fee of 5-100,000 yuan, and never thought that it would hit the enthusiasm of franchise customers, because the brand awareness of "Yaxi" and the current market performance are recognized by the world.

But what about "Livs"? Maybe people in the retail industry know more or less, but who knows what it is? If you don't say that this is a women's shoe brand, many people may treat it as a product like underwear. If you don't want a franchise fee, there will be many people who are waiting and hesitating. Who will pay you the franchise fee? How long can your brand develop, everyone is still beating the drum in their hearts, in case a year and a half later, this brand is down, then the franchisee's decoration and façade investment and franchise fees are not all lost?