When Li Jin asked about the content of the opening activities that Lin Fan was doing, he was speechless on the spot.

Don't blame him for his gaffe, you must know that at present, in Shanghai and coastal cities, because the competition for women's shoes is already very fierce, "Yaxi", as a brand that takes the mass fashion route, is not very competitive in department stores in big cities.

Because one of the things that shopping malls will consider when choosing a brand is the brand grade, and the other is the ping effect.

In terms of brand grade, "Yaxi" as a brand with synthetic leather as the main material, there is no grade at all in the first-tier cities, where there is not only the first domestic women's shoe brand "Qianzi", but also many foreign brands, so in a good department store, "Yaxi" in the women's shoes area is basically in the island area, the area is usually not more than 20 square meters.

In high-end department stores, the usual sales may not be much different from brands such as "Qianzi", but once the festival is promoted, everyone is on a discount, and they will be thrown out of a few streets. Once a brand like "Qianzi" is discounted, customers are almost rushing to buy, and it is very easy for the turnover to exceed hundreds of thousands in a day, and at this time, the performance of "Yaxi" is a little weak, and the same promotional activities, even if the activity discount is 5% off, the sales volume is only more than 20,000 a day, so that "Qianzi" has sold more than 10 million in a year, and "Yaxi" can only do a few million.

Because of this, the status of "Yaxi" in the department store channel is decreasing day by day, of course, this is in the first-tier cities, if it is placed in the second- and third-tier cities, with the brand awareness of "Yaxi" and local consumption power, "Yaxi" still has a high competitiveness in department stores.

The reason why Li Jin lost his temper was because according to his conjecture, Lin Fan made such a high sales, it should be a very strong promotional activity, maybe it was less than 5% off, but what Lin Fan did was just buy two and get one free, which is 6.7% off, according to Lin Fan's 2.8% off the cost of taking the goods, the gross profit margin is as high as 60%, no wonder Li Jin is messy.

At the same time, Lin Fan's event also affected Li Jin on the other hand, and he was considering whether to advise the company to give up too much investment in large department stores in first-tier cities, because there was no way to compete with high-end brands such as "Qianzi" here. Rather than finally hitting the head and breaking the bloodstream, it is better to take advantage of the fact that the high-end and high-end brands in the second- and third-tier cities have not yet made efforts, and let "Yaxi" occupy the market first, where there is not only high output, but also high gross profit.

Lin Fan never expected that because of the opening of his Zhonghai Pedestrian Street store, Li Jin was stimulated, and after carefully researching the market and analyzing the pros and cons, Li Jin gave the boss a "book of ten thousand words" and obtained the boss's approval, thus changing the development route of "Yaxi". What Lin Fan didn't expect was that the success of the Zhonghai Pedestrian Street store made "Yaxi" give up the strategy of joining in other provincial capitals, and turned to the company to open a large-scale direct store. How many people's financial routes have been interrupted unintentionally.

On the side of Zhonghai, the popularity of Yaxi Zhonghai Pedestrian Street store has become a "strange talk" in the business community of Pedestrian Street.

It can be said that Lin Fan's success has stimulated a large number of people, and these people have a very sensitive sense of business, and they all quickly realized that the women's shoe market is a vacuum, and "Yaxi" was the first person to eat crabs. These people are gearing up, and it is believed that a large number of people will soon appear with the crab eater.

Of course, even if they have this idea now, it will never be realized overnight, mainly because in the mass women's shoes market, there are too few people who can compete with "Yaxi", and even if they find such a brand, it is not something that can be done in a few months from talking about joining to choosing a store location. These few months are the development period left for Lin Fan, and it is also the capital accumulation period for him to finally fight with these old rivers and lakes in the shopping mall.

The reason why Lin Fan can choose the brand so quickly from site selection is because he is planning and then moving, he understands the key points of opening a store and choosing a location, and can find out the needs of the brand to seek development, it seems that Lin Fan has been very simple along the way, but as long as there is a slight mistake in every step, it may not be to the point of losing everything, but if you want to achieve the current results, you must spend a lot of time and invest a lot of energy.

What these old rivers and lakes think, Lin Fan doesn't know, even if he knows, he won't care, for him to do every step well, it is much more important to grow himself quickly than to worry about the sky.

In the online BBS, the discussion about the Yaxi Zhonghai Pedestrian Street store is also very intense, and it is said that most of the people who fill the BBS are men, and they should not pay so much attention to a women's shoe store.

When Lin Fan opened the webpage, he browsed a store called "The proprietress of the women's shoe store shocked the city, killing all the beauties of ancient and modern China and foreign countries in seconds!" I found out why.

opened the post and roughly browsed the content, Lin Fan shook his head, this guy's writing is bad enough, and the content of the post is not much, he wrote: "God, I think I'm in love, I don't believe in love at first sight, I don't believe in perfection in the world, but the moment I met you, I finally found out that all my previous insistence was wrong, I just want to fall in love at first sight, you are so perfect." ”

The content is written in bullshit, and there are countless praise words below, and finally a long-range photo is attached at the bottom of the post, the woman in the photo, because it is a long view, can't see it clearly, but in the hazy way, you can see that she has an excellent demeanor and thousands of manners. ”

Lin Fan could naturally recognize it at a glance, this was Xu Si.

Countless posts followed.

"Upstairs, where are you, the old man wants to see the fairy face!"

"On the second floor, I despise you for grabbing my sofa, what are you mixing with your family, landlord, you have a private chat and I will tell this beauty where you saw it, don't worry, I am definitely not the one who pries the corner."

"I am the landlord, and I replied unifiedly: 'The crowd looked for her thousands of times, and looked back at the twilight, but the person was at the cashier of the 'Yaxi' monopoly."

"The landlord is stupid, you went up to the third floor, he is not the one who pries the corner, but he is not the one who pries the corner."

"Brothers, let's go pry the corner together!"

"Go together, go together!"

There are countless follow-up posts below, Lin Fan didn't have the heart to take a closer look, how could these people think that Xu Si was the boss's wife, the reason is very simple, because Lin Fan handled the business license in Xu Si's name, and there was a 2-inch photo on the license.

At the beginning, Lin Fan used Xu Si's name to apply for a business license, and he didn't expect it to bring such a turmoil.

The next day, there were suddenly many more male customers in the store, which was too abnormal for a store specializing in women's shoes, although the shopping guides were strange, but they still maintained a good work quality, and under their sales skills, these male customers always had some, embarrassed to leave empty-handed, and brought a lot of sales to the store.

As for Xu Si, Lin Fan had already told her on the phone not to go to the store for the time being, what she had to do was to coordinate the work. Specific to the following implementation, it is necessary to promote a store manager and a reserve from the existing shopping guide as soon as possible.