Chapter 38 Feilong Road Business District
With the end of the store promotion, consumers are obviously more rational, and the sales of the store have returned to a normal level, even so, it has exceeded Lin Fan's expectations, a week after the opening, the first three days are not counted, the daily single point is 52,000, of which it is usually about 40,000 to 50,000 yuan per day, and the performance on weekends can exceed 70,000.
Not only is the performance output high, but the gross profit margin has also come up, and now the store is taking advantage of May is the peak season for sandal sales, and the unified activities are 20% off, and the gross profit margin is as high as 65%.
Xu Si does not usually stay in the store except for patrolling the store now, she selects one from the existing store staff as the reserve store manager, but this does not mean that the reserve is necessarily a store manager candidate, but through a month's comprehensive evaluation, it will be determined.
Located in the temporary small office of the nursing home, the logistics department has been newly established here, and the personnel are recruited by Xu Si in the talent market in the past two days, mainly responsible for loading, unloading, ordering, delivery and other specific work.
The current office conditions are very difficult, and Lin Fan has already started to register the company. and prepare to find a suitable office building as an office location.
While Xu Si was busy improving the organizational structure, Lin Fan naturally would not be idle, he struck while the iron was hot, and was ready to take advantage of the success of the Yaxi Zhonghai Pedestrian Street store to open another store as soon as possible, and he still targeted the second store on the pedestrian street.
There may be many people who will question, is it not good for a store to do exclusive business? Why do you have to open another one, isn't this robbing your own business?
This is not the case, the pedestrian street has a huge foot flow, which can fully support three or more women's shoe stores. Lin Fan predicts that even if the three stores are opened at the same time, the performance of a single store may decline, but the impact will not be too great. In this way, it not only expands the market share, but also greatly improves the brand influence, so that Zhonghai people must mention "Yaxi" in the pedestrian street, and make it the first brand of street paving in Qing Province; What's more critical is that in this way, if other women's shoe brands want to enter this market, there will be a lot of pressure, because "Yaxi" has become the ruler of the market. ”
Since Lin Fan learned from Chen Tianhao last time that Zhang Wu, the landlord of the "Pegasus" men's clothing store, was a city-level agent of "Neptune Wine", he had time to understand the address of this trading company during this time, and it was easy to find out if he had a clear goal, and finally after a long time, Lin Fan finally got Zhang Wu's phone number.
The phone rang a few times, and was hung up directly by the other party, with a prompt tone: "The phone you dialed is on the phone!" ”
Lin Fan frowned lightly, secretly thinking that the other party should be inconvenient to answer the phone now, so he edited a text message to tell the other party that he was in the women's shoe business, knowing that he had two stores on the pedestrian street, and hoped to have a face-to-face interview to see if there was a chance to cooperate.
After the text message was sent, Lin Fan waited for the other party to reply.
At this time, the phone rang, Lin Fan was overjoyed, guessed that it might be Zhang Wu called back, quickly picked up the phone to answer, and said without looking at the call prompt: "Mr. Zhang, hello!" ”
The other end of the phone obviously didn't react to anything, and a female voice came from the microphone for a long time: "Lin Fan, what are you calling me?" ”
Lin Fan was stunned for a moment, put down the phone, glanced at the call prompt, it turned out to be Wang Ping calling, and sighed secretly, it seems that he is still too calm, and this kung fu of nourishing qi still needs to be practiced more.
"Oh, Wang Ping, is that you?"
"Why, you're disappointed to hear it's me?" Wang Ping asked through gritted teeth.
If Lin Fan was in front of her now, she would definitely bite him to death, and she would not invite him to see him when a beautiful woman called him.
Where did Lin Fan dare to admit that he was disappointed, and hurriedly said: "How can it, I was surprised, I didn't expect the beauty to call me, no wonder I got up in the morning and heard the magpie calling, it turned out that the beauty was calling." ”
"Is it a good thing for Lin Fan to call a magpie?" Wang Ping's voice was still charming, but there was a murderous aura, and through the microphone, Lin Fan felt gloomy.
Lin Fan laughed a few times and pretended to be dumb.
Wang Ping was reluctant to let him go: "Lin Fan, last time you said to help me find a shop, how many days have you been, do you want me to wait for you for 10,000 years?" ”
Lin Fan then remembered that he had promised others to help, but he was busy with the affairs of his own store in the past few days, and he forgot about it for a while, and after thinking about it, it was okay today, so it was better to go to Feilong Road to have a look, and help Wang Ping At the same time, if there is a suitable store for himself, he will take it down and open a store here.
He told Wang Ping on the phone that he would go over in the afternoon. Wang Ping just gave up, but told Lin Fan on the phone that she was going to go together, Lin Fan didn't care, she took the beautiful woman shopping, even if she had no other ideas, she would fight and chat along the way. It's better than being bored by yourself.
Feilong Road is another class A business district in Zhonghai City, and the radiation crowd is mainly a part of the passenger flow of Zhonghai City, unlike Zhonghai Pedestrian Street as the first street in Qing Province covering the whole province, and even tourists from other provinces and cities who come to Qing Province to travel will also come to the pedestrian street to take a look.
Although the passenger flow here is not as exaggerated as the pedestrian street, but it is also quite impressive, Lin Fan took Wang Ping to walk around the whole street, and did not enter a store, and roughly understood the brand layout here, which is basically based on bulk goods, and the purchasing power of the customer group here is lower than that of the pedestrian street, but as the "Yaxi" who takes the public route, or the "Trojan Man" luggage store that Wang Ping's family wants to do, it is definitely possible to open a store here.
Wang Ping didn't know these things that Lin Fan was pondering in her heart, she saw that Lin Fan had been walking, and she didn't enter the store, and what was even more excessive was that there was obviously a shop at the corner of the street that was posting a rent, he didn't ask, where was this to find a store, this was obviously coming with a beautiful woman pressing the road.
Following Lin Fan all the way out of the Feilong Road business district, Wang Ping couldn't hold back anymore and asked, "Lin Fan, why did you run to the bus stop again?" We're looking for a store, why are you always looking for a bus stop? Are you afraid that you won't have a car to go back? ”
Lin Fan explained with a smile: "If you want to choose a store, first of all, do you want to know which stores are the best, and then we will choose the most cost-effective from here?" ”
Wang Ping nodded, but still didn't understand what this Lin Fan was doing now.
"Let me ask you, what kind of transportation do people usually take to shop here?"
"Buses, you mean to observe the flow of people through the distribution of bus stops?" Wang Ping reacted.
Lin Fan said: "Yes, the bus station is one of the main gathering points, and we can use the bus station to determine where the flow of people comes from, and then where to go back to such a moving line." ”
"Have you noticed, this Feilong Road business district, there are two entrances and exits, but the side where we are currently standing is connected to the main road, the transportation is convenient, and there are more than a dozen bus routes. And the other entrance, the bus station has only 2 lines, and both are some distance from Feilong Road. In this way, we can determine that the flow of customers is more from the street where we are, so we choose the store in the middle of the place, or close to the section we are in now. ”
Wang Ping listened carefully, Lin Fan could understand these truths when she thought about it, but she had no experience in finding a store and didn't think about it.