Chapter 269: Brand Determines Status
Lin Fan also exchanged a few words with Li Dahai, and at the same time, he was infinitely emotional.
If a few months ago, the gap between himself and Li Dahai was vastly different, but now he can compete with him, and even the fame of "Sifan Commerce" has faintly surpassed the status of Li Dahai and others in the circle.
In the business circle, the level of status is not entirely based on wealth, for example, between Li Dahai and Ji Li, if it is higher than personal wealth Li Dahai is dozens of times higher than Ji Li, an office worker, but if it is about influence in the circle, he is far behind, this reason is actually very simple, one is a rich person, the other is a rich person, the other is a rich person, which one will be more popular? Apparently the latter.
Li Dahai's respect for Ji Li also fully confirmed this, shouting one by one "leader", more polite than Dai Yang, this is also helpless, whether it is "S horse" or "urban mood", the positioning of these two brands is more suitable for street paving, and department stores are not very attractive, so if Li Dahai wants to take the department store path, he can only wait for Ji Li to see if the other party can give him a chance.
This is the gap between Lin Fan and Li Dahai, the brand awareness of "Yaxi" is far above the "urban mood" in terms of Qing Province, and the fashion of shoe styles has always been favored by the current department stores, coupled with its current performance output ability, in all shopping malls, its ping effect is very high, so department stores have a demand for this brand, so Ji Li will be polite and courteous to Lin Fan.
In addition, "Yaxi" entered the Yaoguang Department Store. Although I didn't get the position of the side hall, what is the brand portfolio of Yaoguang Department Store? International second line, high line women's shoes. "Qianzi" and other first-line brands can not get the best position in the side hall, "Yaxi" can get the best counter in the island area is already very good, there are several Yaoguang Department Store Zhongdao brands in the Tianfu department store category to get the side hall position, which also virtually enhances the status of "Yaxi" in the department store channel.
"Urban Mood" may have the opportunity to be a long time with "Yaxi" in the street paving pathway, but in the department store channel, which first looks at the brand positioning, then looks at the ping effect, and then discusses the seniority. It is not at the same level as "Yaxi" at all. Lin Fan and Ji Li are very clear about this problem, but even Li Dahai, who is one of the bigwigs in the retail industry in China Overseas, is not very clear, the reason is very simple. Because he made his fortune on the street paving road, he didn't have much contact with department stores, so he was naturally not as familiar with the doors and doors inside as Lin Fan.
When Sun Zhiguo came to Li Dahai's side, he found that Lin Fan was also there. I couldn't help but puff up my chest. seemed to be proudly declaring to Lin Fan: "Look, without 'Sifan Commerce', I am better mixed." ”
"Mr. Ji, this is Minister Sun of our company's marketing department!"
Sun Zhiguo was accompanying Li Dahai to see the market today, and when Li Dahai introduced himself, he found that Li Dahai's attitude towards Ji Li was very respectful, and he knew that this person was different, so he hurriedly greeted Ji Li with a smile: "Mr. Ji is good!" ”
Ji Li nodded, without saying too much. He has no reason to pay attention to Sun Zhiguo.
"You don't need me to introduce you, do you? You've worked together before. Li Dahai said to Lin Fan to Sun Zhiguo.
These words aroused Ji Li's interest and asked, "Xiao Sun also worked on the 'Yaxi' side before?" ”
Sun Zhiguo hurriedly replied, "Yes." Minister Lim was my previous leader. ”
Ji Li glanced at him thoughtfully, and couldn't help but be curious, in his opinion, working in "Yaxi" is far more promising than in "urban mood", I don't know why he would give up a good job and change companies, is it because of the salary? If so, this person is also a little too short-sighted.
The grade of the brand is different, and in the process of business negotiation, the status of the representative is naturally different, just like Ji Li Although he didn't know that Lin Fan was the behind-the-scenes boss of "Sifan Commerce", he still shouted one by one, although Li Dahai introduced Sun Zhiguo to him very ceremoniously as Minister Sun of the marketing department, Ji Li still called him Xiaosun. They represent two different brands, and the attitude of others towards them depends entirely on the status of the brand they represent.
Ji Li's thoughts Sun Zhiguo naturally didn't know, what he was thinking about now was Lin Fan's matter, Lin Fan would appear here, if nothing else, he should be negotiating cooperation projects with Tianfu Department Store, and Li Dahai has also communicated with Sun Zhiguo many times about his thoughts, Tianfu Department Store is also a project that "urban mood" must enter, that is to say, it is very likely that he will have to fight with the former leader in this project of Tianfu Department Store, this may be a good opportunity for his revenge, and being able to defeat Lin Fan in the mall is what Sun Zhiguo is dreaming about now.
He has this idea not because he thinks that his negotiation ability is stronger than Lin Fan, but because Li Dahai showed familiarity with Ji Li and gave him confidence, in his opinion, Li Dahai, as a well-known successful businessman in the retail industry of China Shipping, is naturally much stronger than Lin Fan outside, Li Dahai has come forward in person, Ji Li will naturally give face, so the position and conditions will be much better than what Lin Fan talked about.
If Li Dahai knew that Sun Zhiguo had this idea, he would definitely kick him out of the door, and blame Sun Zhiguo for being unlucky, when he was working in "Sifan Commerce", except for the street paving Lin Fan taught him how to find a landlord and how to evaluate the business district, he had no contact with other supermarket channels and department store channels at all, so he naturally didn't know the doorway.
Ji Li raised his hand and looked at his watch, Li Dahai knew that Ji Ideal had finished talking, he looked at Lin Fan, the contact between "Yaxi" and Tianfu Department Store undoubtedly made him nervous, seeing that the development of competing products was advancing rapidly, but he had no way at all, now Ji Ideal should want to negotiate cooperation with Lin Fan alone, so it seems that as long as "Yaxi" is willing to enter, then it is already a sure thing for Tianfu Department Store to open a "Yaxi" counter.
"Mr. Ji, I'll take my little grandson around again, and I'll come back to you another day to ask for advice and learning!"
Ji Li nodded and said, "You are welcome to be a guest!" ”
When Li Dahai and Sun Zhiguo walked away, Ji Li smiled at Lin Fan and said: "Let's go, Mr. Lin, there is a local restaurant next to it, which is very distinctive, I specially asked them to set a location, please taste it together!" ”
Lin Fan thanked him and left Tianfu Department Store with Ji Li.
Chinese people have a habit that many business negotiations are negotiated at the wine table, and chatting while eating can shorten the distance between the two parties, and Lin Fan and Ji Li met for the first time, which is obviously more suitable. (To be continued......)