Chapter 634: Electronic Control System Negotiations
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To tell the truth, Bosch's attitude towards Huayang Power is relatively friendly, after all, it is with their technical support that Huayang Power has been able to develop to this day.
In the past two years, Huayang Power has developed rapidly at home and abroad, rapidly expanding into the number one automobile manufacturer in China, and making a name for itself in the world, which has also brought unimaginable benefits to Bosch.
Bosch has surpassed Delphi in one fell swoop since last year to become the world's largest auto parts supplier, and the contribution of Huayang Power can definitely be said to be indispensable.
And because of the emergence of Huayang Power, the unbreakable alliance between Bosch and the original Volkswagen has also loosened a lot, after all, Bosch is also quite familiar with the current situation of Volkswagen in the automobile market.
Volkswagen can develop to the point where it is today, becoming one of the top ten largest enterprises in the world's automobile manufacturing industry, which is the market of Volkswagen in China, which can be said to be absolutely indispensable.
And it is precisely this smooth sailing in the Chinese market that has saved the original half-dead Audi brand.
But it is precisely because of the smooth sailing in the Chinese market for a long time that the Germans have developed a contempt for Celestial Consumers, slow technological updates, a model to buy for ten years, advanced technology is not introduced into the Celestial Empire market, and the introduction of models in the Celestial Empire market began to reduce the allocation and increase prices, etc., which also made many Celestial Empire consumers more and more dissatisfied with the public.
In the past, everyone had no choice, for the safety of their own lives can only choose Volkswagen models, after all, although Volkswagen's cars are not authentic, but compared to the thin-skinned Japanese money-killing cars, the safety is still much better.
But now there is such a freak as Huayang Power, which not only takes into account the safety of the body but also has the economy of a Japanese car, and the most important thing is that the model is beautiful, and the price is lower than that of Japanese cars and German cars.
As a result, Volkswagen's market in China began to shrink rapidly, and in just three years, it was already a myth shattered, and Huayang Power was pulled down from the throne of the king of automobile sales in the Celestial Empire.
The annual market sales have dropped from 50 percent at the peak to more than 20 percent now, and if it weren't for the local protectionist policies of some joint venture local governments, it is estimated that Volkswagen's sales in China would have declined even more.
Volkswagen, Japanese and other car series, such as Huayang Power, gritted their teeth with hatred for such a spoiler, but in terms of market struggle, they were a little helpless, Jin Xiaoqiang, such a design genius designed a model, is really outstanding.
In the past, these international car companies were able to rely on their technological leadership in engines and gearboxes to suppress the local enterprises of the Celestial Empire, but those backward technical characteristics are now completely ineffective in Huayang Power.
Not only are the engines and transmissions not as good as those of the German and Japanese cars, but even better than the German and Japanese in some respects, which is a headache for the Germans and Japanese.
And the Americans can't even clean up their own mess at this time, so they don't have the heart to pay attention to the Celestial Empire car companies during this time.
Where can Bosch, a major supplier of auto parts, not understand these games in the international automobile market?
Seeing that the rise of Huayang Power is unstoppable, Bosch can still make up its mind to keep the big thick legs of Huayang Power? …,
Huayang Power is very kind-hearted, basically the whole car is equipped with ESP as standard, and not only in the export of products with ESP standard, but also on the domestic sales of models are also equipped with this ESP, although Tianchao consumers pay more attention to face and do not pay much attention to some of the necessary electronic configuration in the car.
In the past two years, under the care and publicity of the Autohome website, many car consumers who did not know much about cars before have learned the importance of this body stability system to vehicle driving safety.
Of course, this is inseparable from the promotion of Huayang Power, and Bosch because ESP is their company's characteristic product, of course, spares no effort in promoting the characteristics of this product, and every year it gives Huayang Power a lot of preferential policies to support them to promote the benefits of ESP as an electronic system.
Therefore, the two years can be called a joy of cooperation between the two companies in terms of cooperation
Now Mr. Jin Xiaoqiang, the big boss of Huayang Power and a genius designer in the automotive industry, came to the Bosch headquarters to negotiate, and the Bosch people did not pay attention to it.
They knew that the people of the Celestial Empire loved face, so they held a grand welcome ceremony for the arrival of Jin Xiaoqiang and his party, and even transferred a lot of Celestial Empire people from the Bosch branch of the Celestial Empire to prepare for this welcome ceremony.
Therefore, this welcome ceremony was very grand and grand, and Jin Xiaoqiang was also very happy about Bosch giving face, after all, the partner attaches so much importance to himself, and he is also very face-saving.
Although he is personally more inclined to pragmatism, he is also a member of the Celestial Empire after all, and he still has the characteristic of loving face in his bones.
The welcome ceremony was grand and grand, but it didn't last long, because Bosch knew that the next negotiations would be the main thing.
There is also a reason why this time it is so grand, because the public has arrived in Nanyang some time ago to participate in the Huayang power expansion bidding delegation where received an early warning report, although the two sides were happy to cooperate before, but this time to carry out in-depth cooperation again, it seems to face a lot of challenges.
Because their most powerful competitor, Delphi, had arrived in Nan#Yang a month earlier than them, found the head of Huayang Power, and had been in secret contact with the top management of Huayang Power many times.
The emergence of Bosch's biggest competitor, Delphi, is a wake-up call for Bosch's top management.
Before that, Delphi had been suppressing Bosch in the supply of auto parts, but in the past two years, Delphi's largest buyer, General Motors, is about to come to an end, and the decline is complete.
Bosch is relying on the strength of Huayang Power, and gradually began to surpass Delphi, and finally became the world's largest auto parts supplier last year, and now Huayang Power is in a period of prosperity, but Delphi has begun to extend its tentacles to Huayang Power, so such a move, Bosch can not ignore it.
Therefore, on the one hand, he arranged for people to contact the senior management of Huayang Power in Nanyangyang and began to engage in public relations activities, and on the other hand, after learning that Jin Xiaoqiang would come to Germany and start a series of negotiations with the senior management of Bosch, he immediately made a warm reaction.
In the context of the importance of Huayang Power and Jin Xiaoqiang, the Bosch side attended the reception at a very high level, including Crowchen's father, the senior management in Bosch, Hans, and a number of senior directors of Bosch.
Jin Xiaoqiang also attaches great importance to this negotiation with Volkswagen, although he intends to find a balance between Delphi and Volkswagen, but in fact, he is more inclined to give Volkswagen more orders, after all, the two sides have a history of cooperation, and the cooperation is also very pleasant. …,
The main topics of the meeting and negotiations will revolve around the opening of Volkswagen's own database and the joint establishment of an auto parts R&D center between the two parties.
Huayang Power's current scientific research achievements can be said to be fruitful, and the achievements are countless, but their achievements mainly revolve around the engine, transmission and shape of the car.
However, in terms of the electronic control system of the car, it has not been what Huayang Power is good at, in fact, in the world's top ten automobile manufacturing companies, they generally have their own complete set of electronic control system research laboratory.
For example, before GM was separated, Delphi was their specialized electronic system research center, such as Toyota and Honda, they also have their own independent electronic control research and development system.
Even Volkswagen, although it works closely with Bosch, also has its own independent electronic control R&D system within the company.
First of all, we can say that up to now, there is no systematic research-level teaching field on automotive electronic control system.
Many students who graduated from famous universities, in the research and development of automotive electronic control, can say that the school gate is a black eye, and after they get to the job, they have to learn again.
Jin Xiaoqiang himself is not very good at the research of automotive electronic control, since he established the company in the past two years, although he also attaches great importance to the research of the company's electronic control system, he has invited a lot of experts, and recruited a lot of engineers of the electronic control system, but has not made much breakthrough in system research and development.
In recent years, the models produced by Huayang Power are equipped with the driving computer ECU and the safety control system ESP of the car, which are provided by the German company Bosch.
This time, Jin Xiaoqiang came to Bosch to negotiate, just like a test to see if Bosch can properly open a part of the database to Huayang Power, so that Huayang Power's electronic control laboratory can go further and improve efficiency!
However, Jin Xiaoqiang also knows that this negotiation may be very difficult, after all, what he wants is the ability of Bosch to take care of the house! )