Chapter 646: Audi Mode
The model of the Russian government is different from that of the West and the United States government, and although the country has entered the Russian era, there are still many places where the traditions of the former Soviet Union are retained, such as the procurement of government vehicles.
And because the national conditions are somewhat similar to those of the Celestial Empire, the government's procurement of official cars has a great impact on the purchase of private people, and it can be said that it also has the role of a weather vane.
The Volga and Lada produced by the Volga Depot at that time also relied on the procurement of government official cars to open up the roads in the people, not to mention the Gasjeep of that year.
Therefore, the AvtoVAZ company still attaches great importance to the procurement of government official cars, because the procurement of government official cars is a recognition for a brand, and it is the most powerful institution in a country to recognize your products.
Once this organization recognizes your product, your product will have a certain degree of persuasion among the people, and the people will be willing to pay for your product independently.
Therefore, the successive loss of points in the procurement of government official cars is the most head-scratching thing for the AvtoVAZ company in recent years, and they want to regain the lost ground in the procurement of government official vehicles, but their products are really not comparable with the products of Germany.
Whether it is the shape of the car, or the all-important power, as far as the comfort of the ride, it is needless to mention, in this regard, their products are really worse than other German products, there are 108,000 miles away.
In the government car buyers have lost points one after another, and now in the domestic ordinary civilian market, they have also been picked off one after another, ordinary people with a little money are willing to buy European cars, especially German cars, after all, government civil servants buy German cars. Why don't we buy it?
Those who can't afford to buy a German car will also turn to Japanese and Korean cars, which are more fuel-efficient and economical. Although these two products are not comparable to German cars from the bottom of their hearts. But people win in the cheap, and fuel-efficient, the most important thing is that the quality is guaranteed, not like buying Lada. If you have to go to the repair shop every once in a while, this will also save a lot of money.
And even more so now on the market in Russia. There is also an additional product of Huayang Power from the Celestial Empire, which is of poor quality with the kind of product that left a very bad impression on the Russians before. Celestial Empire products with low prices are not the same.
their products. It has the quality of not less than European and American products, and the most important thing is that the price is at least one layer lower than that of European and American products, which is comparable to Japanese cars and Korean cars, but it is better than them in technology.
AvtoVAZ and Huayang Power have cooperated, so they are of course clear about the feedback of consumers on Huayang Power products in the market.
Huayang Power's products are indeed good. So now they don't want to be competitors with Huayang Power, but want to become a partner. They must no longer be as arrogant as before.
AvtoVAZ is now eager to regain lost ground in the local market, and they have broken the hearts of the people too much before, and now if they want to regain the confidence of the local people in their products, then they must make a breakthrough in the sales model and the most critical core products.
And they chose this breakthrough in the procurement of recapture of government official vehicles, since President Putin came to power in the past two years, Russia's economic situation has improved greatly compared with before.
With the improvement of the economic situation, the competition for national economic taxes, and the buttocks of government civil servants have also been raised, and everyone is no longer satisfied with having a Lada car as before, and everyone has seen the excellence of German cars and Japanese cars. …,
Therefore, if these people are allowed to choose AvtoVAZ products from scratch, I am afraid it will be a little difficult, unless AvtoVAZ can come up with a product that can really compete with German and Japanese cars.
In terms of software, AvtoVAZ believes that they are not doing badly now, they have been working hard in recent years, and the quality of Russian workers is not bad, as long as the company gives them serious training, and the appropriate reward and punishment system, then the company's model assembly accuracy, will immediately rise several levels.
So the little problems like that in the past are gone in the current Volga models, but the worst thing about them is the shape design of the car, as well as the powertrain of the car.
After all, they have been producing the kind of boxy box car for 20 years, and now it is really difficult for the designers of the AvtoVAZ to design more beautiful, streamlined models.
Previously, when the executives of Huayang Power negotiated the introduction of their Qoros models and carried out joint ventures, they were annoyed because they did not grasp the attitude of negotiation, and finally Huayang Power unilaterally stopped the joint venture plan for Qoros models.
Now the AvtoVAZ side is looking around, but they really can't find a suitable replacement, and they can only hit the idea of the Qoros model of Huayang Power again.
At present, in the Russian market, Huayang Power's Qoros models are selling very well, not only the rich and rich people like it, but also the high-end luxury products of Qoros, even those ordinary medium families, also like this product.
Because compared with the same grade of German and Japanese products, it is cheaper, and there are fewer minor faults, the appearance is more beautiful, and the most important thing is that this Qoros model is more technical, more fuel-efficient, and more powerful.
Drive out, that is to have face, so in Russia is up to the tycoons, government officials, down to the people of Li are in love with this car, this car in Russia will often be sold out, and even often increase the price of the car.
This Peter Liujinko has long noticed this market feedback, so he has always been the main supporter of strong support for cooperation with Huayang Power to produce Qoros models made in Russia, but unfortunately at that time he was a soft-spoken person within the Volga company, and no one cared about his opinion at all.
But now it's different, the guy who messed up the negotiation with Huayang Power before has been ousted, and the company can't let go of its body at present, and goes to Huayang Power to negotiate the introduction of Qoros model joint venture.
So Peter Liujinko has an idea, if he can persuade Jin Xiaoqiang to let the big boss of Huayang Power agree to cooperate with the AvtoVAZ side to produce this kind of Qoros model, then wouldn't he have to make a great contribution?
So after a long morning, I finally sorted out my thoughts before lunch, and then after lunch, after clearly expressing my wishes to Jin Xiaoqiang, Pyotryukinko began to sit and beat the drum in his heart.
You must know that he is just a manager of the Volga company in the Moscow region, and he can only be regarded as a middle and high-level person in the company, not a core figure, and he negotiates privately with a big man like Jin Xiaoqiang, if he is not successful, he will definitely lose his job because of the anger of the company's senior management.
Jin Xiaoqiang, who was sitting opposite, did not feel angry because of this Peter Liujinke's recklessness, he didn't know much about the Russian official car market before, but just now this Peter Liujinke didn't play with himself, but introduced the situation of the Russian domestic official car market to Jin Xiaoqiang, and at the same time introduced himself to his Qoros car series, the sales situation in Russia, and the idea of Volga very much hoping to introduce Qoros car series for joint venture. …,
After summarizing a few news, Jin Xiaoqiang realized that the Russian market may really have great potential to be tapped, and he had a corresponding understanding of this market before entering the Russian market, but at that time he only knew that the demand for this market was very large, because of the vast and sparsely populated area, the demand for cars in this market would be very large.
However, Huayang Power was still fledgling at that time, and it had a certain confidence in entering this market, but it did not have too firm belief in becoming bigger in this market.
But now listening to Peter Liujinko's introduction to himself, he suddenly became interested, and it seems that it is not impossible to become big in this market, or even become a dominant company.
You can learn from Audi's model in the Celestial Empire, that is, to get closer to the government and make your products become official cars purchased by the government, so that you can quickly increase the influence of your brand in this country.
Although the government of this country is a federal government, Moscow's decision can only affect Moscow and the surrounding areas, and the impact on some other states is not absolute, but this is at least a breakthrough, and when the time comes, it is completely possible for the people of Volga to help them expand the market.
You must know that this is their home field, they have a natural advantage, and this Volga will soon be equivalent to the Celestial Empire FAW back then? And isn't he also equivalent to the Audi of the year?
And the most important thing is that when Audi entered the Celestial Empire market, it was beaten by Mercedes-Benz and BMW in the world, and it was not a real luxury brand at all, but it was precisely by relying on the nourishment of the Celestial Empire market for nearly 20 years that they stood up again and became a real giant that could compete with Mercedes-Benz and BMW.
But now the Qoros series of Huayang Power under his own is much stronger than the down-and-out Audi back then, so this idea of Peter Liujinke is really very feasible......
"Peter, this matter is not too big, I don't think you can make up your mind, so let's call your headquarters and ask them to send a few people who can get ideas, and I will also let Huayang Power send a negotiation team as soon as possible, let's talk about cooperation......"