Chapter 25 Marketing Strategy [Fifth Update]
Today is Sunday, Ye Pengfei, a university professor, took his wife, son, and daughter out for a stroll, and they saw such a strange scene at the Peace Department Store on Huaihai Road.
"Walk by, don't miss it, regret it if you miss it, it's too late to regret it, the top ten shortcomings of Huaxing brand tape recorder, come and understand!"
"Everyone, come and take a look, you will regret it if you don't look at it, the top ten shortcomings of Huaxing brand tape recorder, come and take a look! Would you like to see this gentleman? Here you go! ”
Ye Pengfei has an impression of this peace department store, he has come here to buy bicycles, and the comrades in the store have a very good attitude and are very polite. Why now, these seven or eight gay men wearing work clothes printed with the words "Huaxing Electronics Factory" have all run out to shout, and also listed the ten major shortcomings of Huaxing brand tape recorders, which is a bit shocking.
"These seven or eight people are sick, they ran to the door of the peace department store and shouted loudly, and also listed the ten shortcomings of the Huaxing brand tape recorder, isn't this a pit?"
"These should be the competitors of Huaxing brand tape recorder manufacturers, and it is shameless to use this inferior method to defeat competitors! It is also capable enough to plant a false accusation to this extent. ”
"Huaxing brand tape recorder, I haven't heard of it, it should be a new product, is this Huaxing brand tape recorder of good quality, so his competitors want to plant it, go and see."
With such and such thoughts, passers-by took the leaflets handed over by the propagandist one by one, and the pedestrians muttered while looking at the words on it.
From the perspective of future generations, the leaflet of Huaxing Industry can be said to be extremely ugly, densely packed with black on a white background, and there is no pattern at all.
There are no colors, so those ** beauty pictures must be gone, and the styles of those products are gone!
But it was such an ugly flyer, and when it was made at that time, Liu Yi had to work hard. Take it to the printing house, and the printing house asked Liu Yi if he had an official letter, and if he didn't, okay, don't talk about it! The printing house recognizes official letters but not money.
Where did Liu Yi get this thing from the official letter, so he couldn't get it by relying on him, he had money, and he didn't have it, Liu Yi wanted to give a gift to the leaders of the printing house at that time, but he was blown out! He Liu Yi is not afraid of making mistakes, and the leaders of other printing houses are afraid of making mistakes! Liu Yi didn't have new magical powers, and he could say that the dead were alive, so his road was blocked.
Helpless, Liu Yi had no choice but to beg Huang Baisheng, Huang Baisheng, as the manager of a very large department store, should be a person with some face. Not to mention, this Huang Baisheng is really a little thin, a phone call, an official letter from the Peace Department Store, Huang Baisheng easily got it!
The contents of the flyer, very legendary! At that time, when Liu Yi took the content to the printing house, the workers of the printing factory looked at him meaningfully.
What did you say Liu Yi said above! In fact, it is not Liu Yi who said, the above content, all written by Fu Xin**, the above content, all Fu Xin's bad taste, he used some manufacturers in later generations to praise their products, listed the ten shortcomings of Huaxing brand tape recorders, to attract everyone's attention, in fact, he really praised his own products.
"The first major disadvantage of Huaxing brand tape recorder is that the name is so ugly. One is a fool type, the other is an audiophile type, you say, this tape recorder is so good that even fools can use it, that's enough, why give people a fool-type name;
And the audiophile type, you said that your product is suitable for those who have studied tape recorders, isn't it enough, why give people an audiophile's name, you have a fever, I think your brain is a fever! ”
"The second major disadvantage of Huaxing brand tape recorder is that the quality is too good. Why do you say that you have a tape recorder so good, you are not afraid that in the future, science and technology will be developed, what should you do if it is better to produce better, at that time I had a tape recorder at home, is it better to buy another one? It's better to buy another one, bastard, it's so tangled up for me! ”
"The third major disadvantage of Huaxing brand tape recorder is that the product is too beautiful. You said you made a tape recorder, why did you paint so beautifully, you see, such a beautiful tape recorder, I can't put it down, I don't want to pay attention to my wife, bastard, you don't press the kindness, you want me to break off, right? Why do you make a tape recorder and do it so beautifully, it makes me ignore my wife's existence! ”
……
This kind of self-deprecation technique, in later generations, when it first came out, was popular for a while, but it was also for a while. Why, because you have watched too much, consumers will think that you are insulting people's IQ, the first time I watched it, it was very fresh, very interesting, I couldn't help but laugh after reading the above content, but after watching too much, this is a farce!
This is Fu Xin's bad taste again, he knows that he has come up with a new marketing method, and he will definitely be learned soon, at this time, the ability of Chinese people to accept new things is definitely beyond his imagination, so, Fu Xin's engagement, it is also a bad taste, he wants to let those who follow the trend and plant a big heel!
Farce is farce, that is the future, in the current era when the market economy has just fledgling, this marketing technique is very popular, the effect, it is unusually good all the people who got the flyer, and read it, have a strong interest, are deeply attracted by the content above.
"What is the disadvantage of this, this is clearly the advantage, what is the Peace Department Store doing? Check it out. "Some people's brains are turning slower and they are confused.
"The above introduction is good, go in and have a look, if it is indeed as mentioned above, when you have money, you can buy one and put it at home, it is also a trend!" This is the idea of someone who understands the content.
……
Regardless of whether they had an idea, the people who received the leaflets were basically very interested, and after asking the people who distributed the leaflets, they rushed to the Peace Department Store.
Walking into the Peace Department Store, on the counter, there is a fool-type tape recorder and an audiophile-type tape recorder, next to the tape recorder, there is an introduction to these two tape recorders, in addition, there is a separate brand, which reads: Huaxing brand tape recorder, high quality, limited quantity, want to buy as soon as possible!
……
"Such a beautiful tape recorder, I want to buy one too! Yu Lianping, don't you want me to marry you? You buy me this fool-type tape recorder as a dowry, and I'll marry you!" A fashionably dressed girl said to a man next to her.
"Really, Lili, you wait, I'll go to their manager now and ask what the price is, as long as I Yu Lianping can afford it, I will definitely buy it!" The man grabbed his sister's hand and said excitedly.
……
"Wenxing, let's buy one too, this tape recorder is so beautiful!" A young woman suggested to a man in a tunic beside her.
"It's very good-looking, but wife, we only bought it last year, and now we buy another one back, isn't it a waste?" The man in the tunic said with some distress.
"You're embarrassed, the recording you bought home last year started to break down some time ago, the 'rustling' noise, you can't even hear what is said on the radio, and you don't look at how ugly the one at home is.
If you buy the one in front of you, how good, put it at home, and I can also show off it when there are guests in the house in the future! If you don't buy it, I will go to someone else's house in the future, and they will have it in their house, how embarrassing it is! ”
"Good, good, good! Wife, listen to you, buy, let's go and ask how much it costs, it's so good, the price shouldn't be cheap. ”
……
"Comrade, can I take a look at this tape recorder?" Ye Pengfei took the lead in walking to the front of the counter, pointed to the audiophile-type tape recorder on the counter, and asked the employees inside.
"Yes, you can." The quality of the staff at the Peace Department Store is very good, and there is nothing to break and compensate for it.
Ye Pengfei took the audiophile-type tape recorder to his side and played with it carefully, yes, because this tape recorder was connected to the power supply. From this aspect, it can also be seen that the service of the Peace Department Store is really good and in place!
Putting down the tape recorder in his hand, Ye Pengfei raised his head and asked the employees inside: "Comrade, how much do you sell this tape recorder?" ”
Ye Pengfei was the first person to ask the price, and when he asked this question, a group of people surrounded him, obviously they also wanted to know the price of this tape recorder!
The employee inside replied: "The price of this audiophile-type tape recorder and the fool-type tape recorder over there is the same, both are 399 yuan, no bargaining!" ”
"Three hundred and ninety-nine dollars? It's so cheap, the red light tape recorder I bought last time cost more than 500, and compared to this, it's ugly! ”
"Yes, yes! 399 yuan, so cheap, I just don't know if the quality is as good as they say on the flyer, you know, cheap is not good! ”
"Let's take a look first, if the quality is good, then it's really affordable! Let's take a look at what the person in front of me thinks, he just took this tape recorder and used it for a while, plus he played with an audiophile tape recorder, he should be an intellectual, he can definitely distinguish the quality of the product! ”
"Three hundred and ninety-nine yuan...... Ye Pengfei pondered for a moment, and then asked the employees inside: "Comrade, do you sell this tape recorder?" ”
The employee inside shook his head and said: "Sorry, comrade, this is a sample, we don't sell it, but comrade, if you want, we can go to the goods, we can assure you that the quality is the same as the one you see in front of you, if it is different, it is a quality problem, not man-made damage, within seven days, you can take it, we will refund it in full!" ”
"Then get me this audiophile-type tape recorder!" Ye Pengfei said dryly. (To be continued.) )