The two chatted for half an hour, from brand to operation, from operation to site selection, and to promotion methods, which can be described as very speculative.

In the end, Ye Shaofeng laughed and said: "Mr. Lin is so young, but he has extraordinary knowledge, I hit it off with you at first sight, if you don't dislike it, you will often come to sit in the future, and we will communicate more." ”

Lin Fan smiled and said Okay, maintaining a good relationship with Party A is necessary for any supplier, not to mention that Ye Shaofeng still has a lot of energy in eLong Department Store and in the industry, Lin Fan naturally attaches great importance to his friendship, besides, he really admires Ye Shaofeng as a person.

Talking about the topic, Ye Shaofeng said: "Mr. Lin, the request you put forward, Manager Wu has just reported to me, 14+1% deduction points, I agreed, including your brand has its own promotional activities, do not participate in the unified promotion of our shopping mall, I also agreed, just the decoration compensation and the payment deposit, you see if it can be exempted, after all, what we are talking about now is the best store of our eLong Group." ”

Lin Fan is talking about people and talking nonsense, Ye Shaofeng is so face-saving, he can't go too far, he thought about it and said: "That's it, Mr. Ye, since you have spoken, I will make a concession, and the payment deposit is still required, but you can make an agreement in the contract, as long as there is no problem with your payment in the first year, I will return the deposit in full at the beginning of the second lease term." ”

Ye Shaofeng frowned and thought for a while, then said, "Okay, the matter of the payment deposit is decided." ”

Lin Fan said: "Thank you Mr. Ye for your understanding, in addition, the decoration compensation is to be given, and at the same time, please believe that the introduction of my brand in, whether it is from the improvement of the ping effect or the improvement of the image of the shopping mall, the benefits are definitely far greater than the 150,000 supplements!" ”

Of course Ye Shaofeng believed, otherwise he would not have come over to talk to Lin Fan about cooperation in person, seeing Lin Fan's resolute attitude, he nodded and said: "I can agree to this, but I hope to be able to carry out comprehensive cooperation with Mr. Lin!" ”

Lin Fan was silent, he knew that this was Ye Shaofeng's condition, I am such a good department store, you have to make up for it, you want a deposit, I can give it all, but my other stores, you have to cooperate.

He didn't know Lin Fan's current situation, of course it was not a big problem to open a few stores, but Lin Fan's manpower reserves couldn't keep up, and because of the shortage of funds this month, the goods were not enough. Although the upfront investment in the department store is not large because it does not have to pay a large amount of rent like a street store, there is a disadvantage, that is, the payment is settled every other month, which means that Lin Fan will have to press the payment of several stores when he opens a few stores, which is obviously not cost-effective for Lin Fan, who is currently having a tight cash flow.

"In this way, Mr. Ye, after the opening of the flagship store, we will start to talk about the cooperation of the following stores, at present, my personnel reserve is far from enough, and the full cooperation will be postponed one step."

Ye Shaofeng said step by step: "The conditions of the following stores are also the same as those of the Nanhu store, right?" ”

Lin Fan said with a smile: "After I go to the site to evaluate, if we evaluate the results, my monthly single point can be 150,000, then in addition to deducting points, the others will be according to the standard of the Nanhu store, if it can't meet this standard, please forgive me in general, I'm afraid we will have to wait for this shopping mall to mature, and then cooperate." ”

Ye Shaofeng knew that it should be impossible to finalize the cooperation of several other stores today, so he had to give up, but fortunately, Lin Fan had already agreed verbally, and there should be no change, every successful businessman attaches great importance to credibility, and sometimes verbal promises are better than contracts.

nodded and said: "Okay, let's do a good job of the Nanhu store first, have a happy start, I believe we will have a deeper cooperation soon!" ”

Lin Fan also said yes with a smile, and said at the same time: "Mr. Ye, I still have a little final thought about the cooperation terms of the Nanhu store. ”

Wu Xiaosong sat on the side and wanted to scold his mother, he really didn't understand why Ye Shaofeng was so good at talking, in his opinion, this treaty was simply "losing power and humiliating the country". That's not all, the surname Lin still has "ideas", Wu Xiaosong thought: "Lao Tzu has seen what it means to be shameless today, this surnamed Lin is simply an inch!" ”

Ye Shaofeng said indifferently: "Please speak!" ”

Lin Fan said: "My idea, is just when we talked about promotion, I suddenly thought, during large holidays, although we will not do it in accordance with the promotional activities formulated by the shopping mall, but we must have our own promotion plan, at this time I think the deduction point can not be calculated according to 14 + 1%. ”

Ye Shaofeng said: "There is really no precedent for this in the shopping mall!" ”

Lin Fan said: "But I think as a supplier, it is reasonable to put forward this, because when doing promotions, we exchange low discounts for high sales at the same time, in fact, at the expense of our gross profit margin, and shopping malls are the biggest beneficiaries, because the higher the performance, the higher the cost you extract, so I think we have to add a clause to the terms of cooperation, segmented deduction points: when I do 7% off and below 7% off activities, 5% deduction points." ”

How much? Wu Xiaosong thought for a moment that there was something wrong with his ears, 5% deduction points, how could this be possible?

Ye Shaofeng was obviously also very embarrassed, and said: "This is too low, I can't convince the upper echelons of the group at all with this condition." ”

Lin Fan shook his head and said, "Mr. Ye, do you know how much sales a day I make when I do a 6.7% discount on the pedestrian street?" ”

Ye Shaofeng said: "Listen up! ”

"For the first three days, an average of 500,000 per day!"

How much? Ye Shaofeng suddenly stood up, and asked calmly as he did with a shocked face: "500,000?" ”

Lin Fan said with a smile: "Yes, the annual rent of my store is less than 600,000 yuan, even if it is calculated according to 600,000 yuan, the rent for a day is less than 1,650 yuan, and the rent of this day accounts for three thousandths. In other words, I make the same amount of goods in your department store and in a street store, and the sales are about the same, but my profit margin is much less. ”

In fact, he has secretly changed the concept, at present, Zhonghai Pedestrian Street has no competition in the category of women's shoes, and he does exclusive business, so the performance will be so good. Slowly, with the emergence of competing products, the rent rises, and it is still a question of how long such profits can be maintained, and the entire Kyong Province is also a popular pedestrian street business district, and other places, such as third- and fourth-tier cities, not to mention the 5% rent proportion, can be controlled below 20%, it is time to laugh secretly.

Of course, Ye Shaofeng is not stupid, of course he can think of these, but he thinks more about the explosive power of the "Yaxi" promotion, the number of customers in the Nanhu store of eLong Department Store is very large, second only to the three department stores on the pedestrian street, if "Yaxi" does a large-scale promotion, the single-day performance can exceed 100,000, even if it is calculated according to the 5% deduction point, the venue cost for a day has reached 5000 yuan, and many brands can not do 100,000 yuan a month, even if it is 25% deduction points, The venue fee is only 25,000 a month, and Yaxi can top the ping effect of a small brand for 6 days a day, so it can be said that the 5% deduction point can be calculated.