Chapter 307: I was scared to pee
It only took one day for "Snow &Elegance" to announce the arrival of this "wolf" to Zhonghai's shoe circle.
Unlike Li Yunsheng and Ji Li, the former was only shocked by the performance of "Snow &Elegance" on the first day, and shocked by the explosive power of such a new brand, while Li Dahai was completely stunned by this number, and he suddenly realized a problem, from this moment on, the status of "Lianzhong Commerce" and "Sifan Trading" in those department stores is no longer the same.
Just an exhibition, he did 80,000 a day of performance, this is still he didn't know that the sales of "snow &elegance" in Yaoguang Department Store had reached 270,000 a day, and he actually made the third place in the sales of Yaoguang Department Store shoe area with a 5-square-meter booth, and the store's "Yaxi" only made 70,000 sales on this day.
The performance of "Yaxi" is a good illustration of the inconsistency between this brand and the customer positioning of the shopping mall, and "Qianzi" made a performance of 700,000 on this day, and on the first day of the holiday, the performance was 10 times that of "Yaxi", which is amazing.
People who do business have a very sensitive sense of smell, especially the investment bosses of various business entities, and the sales performance of "snow &elegance" in Yaoguang is not a secret. So much so that early the next morning, Lin Fan's phone never stopped.
First, Ji Li called again, first congratulated him twice, and then went directly to the topic and asked Lin Fan when "snow &elegance" could open the cabinet, and Tianfu Department Store would leave a good position.
Lin Fan smiled, good position? For the brand "snow &elegance", Lin Fan's expectations are not just a good location, now "snow &elegance" has become famous all over the world, it is the time when the emperor's daughter is not worried about getting married, he naturally took a full posture, and very euphemistically told Ji Li that "snow &elegance" has no plans to open a store in Kyung Province this year. If so, it is estimated that there is only one, because the development and design of the product has not yet been completed, and the production capacity cannot keep up.
Ji Li is an old fox, he can think a little bit about Lin Fan's thoughts, if he asks for it again at this time, it will definitely be Lin Fan's lion opening his mouth to open his mouth, but he still doesn't know what Lin Fan thinks at the moment, the brand "snow &elegance", before the Yaoguang system is not bigger and stronger, local department stores and shopping centers. He wasn't ready to go in.
Ji Li retreated to the next best thing, saying that he wanted the exhibition schedule of "snow &elegance" to be extended, Lin Fan said with a smile: "Now it is really impossible to keep up with the production capacity, and if we continue to do it, those customers who pay will have to wait indefinitely, and our promise to arrive within a week will not be fulfilled, which will cause great damage to our credibility." ”
Ji Li pursed his lips, and said in his heart, you are, since you have started to do exhibitions. There must be a considerable number of stocks, and there must be cooperative manufacturers, just a few exhibition offices you produce can't keep up? What about liars, if that's the case. What else do you do to exhibit and sell, only exhibit but not sell.
"Mr. Lin, do you think this is good, we will continue to cooperate for a schedule. I'll give you another 5 points for the cooperation conditions. ”
The cooperation conditions discussed before "snow &elegance" are 10% deduction points, and Lin Fan did not pay too much attention to the cooperation conditions, because the biggest appeal of this exhibition is to use this opportunity to promote "snow &elegance" to the market. But now that the purpose of this step has been achieved, and the sales performance on the first day has made the merchants see huge benefits, it is time for Lin Fan to pinch them and negotiate the conditions.
Ji Li let 5 points is enough for a single, so that Lin Fan can no longer refuse, it's not that Ji Li is stupid, this exhibition office was 10% deducted points when he did it for other merchants before, others can sell up to 10,000 yuan a day, and the rental income of the mall is 1,000 yuan; And this time for "snow &elegance", just the first day to benefit 8000 yuan, if "snow &elegance" can always maintain such a level, even if you let 5 points, that day will also benefit 4000 yuan, than to other brands of ping efficiency is much higher.
"Okay, since Mr. Ji is so supportive, let's think of a way, and we will do the next schedule no matter what."
Hearing that Lin Fan was cheap and obedient, Ji Li didn't care, anyway, as long as he agreed, Ji Li immediately smiled, and said with a smile: "Thank you Mr. Lin for your support, I must thank you in person!" ”
Unlike Ji Li, the tone of the old acquaintance Ye Shaofeng when he called over was quite bad.
"I said Mr. Lin, you look down on people a little!"
Lin Fan was quite speechless, and smiled bitterly: "What kind of fire is Mr. Ye, where did I provoke you?" ”
To be honest, Lin Fan did not provoke Ye Shaofeng, but also kept sending him money recently, the Songlin Road commercial street project has completed 90% of the shops for rent under the operation of Ye Shaofeng and Shi Kehua, and it is expected that after the delivery of the entire commercial street in December, there will be no problem with the opening of the full shop.
Songlin Road Commercial Street project according to the 20,000 deposit per shop, a total of 7.2 million deposits are currently collected, these deposits are stipulated in the contract if Party B is the tenant breaches the contract, not only the deposit will not be refunded, Party A also has the right to continue to recover losses, so after receiving this money, Lin Fan immediately discussed with Zhang Wu and paid Ye Shaofeng and Shi Kehua's commission of 1.8 million to the two, which is definitely a huge amount of money for two office workers.
Because of this cooperation, Ye Shaofeng and Lin Fan are now very close, and they are almost friends who have nothing to say, and now that Ye Shaofeng suddenly said this, Lin Fan is really a little confused.
"Mr. Lin, is the brand "snow &elegance" yours? ”
Lin Fan knew why he was angry.
"You are exhibiting and selling in Yaoguang Department Store, you are exhibiting and selling in Tianfu Department Store, just leaving my old friend behind, what do you mean, you clearly look down on people, what conditions they give you, I will give you half of it!"
Lin Fan said: "Mr. Ye, you dissipate your anger first, do you know the price range of "snow &elegance"? ”
Ye Shaofeng said: "How much?" ”
Lin Fan said: "Autumn order 698-998, winter boots 1380-2180 in the development and design immediately, this price is in your eLong Department Store, can consumers accept it?" ”
Ye Shaofeng stopped talking, and said hesitantly after a long time: "Okay, you have to give it a try, what if you do it?" ”
Lin Fan said with a smile: "You and I are not new rookies, what kind of positioning matches what kind of business district attributes, everyone understands this truth, and it has been verified countless times, there is no need for us to try again, besides, you see that my "snow &elegance" is soaring all the way in Yaoguang Department Store, there is no need to let me have a Waterloo with you, right?" Mr. Ye, be kind, right? ”
Ye Shaofeng was already relieved when he heard this price range, but he still couldn't help asking: "How much performance did you do in Yaoguang Department Store yesterday?"
"270,000!"
"I don't know if I don't ask, I'm scared to pee when I ask! I just want to say two words! ”
Lin Fan scratched his head and said, "Say it!" ”
"Holy!" (To be continued......)