On the one hand, he is pretending to be a grandson, and on the other hand, he is pretending to be an uncle, this gap is really a bit big, which is not to show how good Lin Fan is, but because the economy of Qing Province is too backward compared to Shanghai, and the "Yaxi" that has been reduced to a low-end brand in Shanghai is still tall in many areas of Qing Province, so Lin Fan sometimes likes to joke that if "Yaxi" is very popular in which department store, it means that this shopping mall is not good.

This bullish spirit is not only about status, but also about sales, "Yaxi" can lead the sales of the whole shopping mall, which shows that the consumption power of consumers in this shopping mall is generally not high, such as eLong Department Store.

On the other hand, the weak performance of "Yaxi" does not necessarily mean that the customer flow of the mall is not good, but it may also be that the positioning of the mall is too high and the purchasing power of consumers is too high, such as Yaoguang Department Store.

Therefore, it can be seen why "urban mood", "Lifus", which are similar to "Yaxi", these brands like to follow "Yaxi" to open stores, rather than choose to follow "Qianzi" to open stores, because the audience of their products is consistent with "Yaxi", if you follow "Qianzi", I am afraid that you will die very miserably, and the customer base of "Qianzi" has absolutely no love for this kind of brand, just like a person who is used to driving a Mercedes-Benz BMW, you let him change to Honda.

Lin Fan roughly introduced the current economic situation in Kyung Province and the positioning of the existing department stores, and the president immediately understood the reason why "Yaxi" can be so popular in the department stores in Kyung Province, he smiled and said: "Grasp the good time now, the upgrading of department stores is the fastest, and the status in the department store channel will gradually decline in the later stage." ”

Lin Fan nodded, this is the same as what the hero sees.

The president looked at the young man sitting opposite, sighed in his heart, the market of Qing Province is really a mixture of love and hate, love is the current development of Qing Province, whether it is from the expansion of brand influence, expansion of scale or profits, its role is very far-reaching. I hate that my current energy can't keep up, if these areas are directly operated by the company, how much profit margin should be increased in a year, and now these banknotes are made by these agents.

But he also knows that in terms of the current situation, it is unrealistic to directly ban the franchise market, not to mention that the current company's ability is not up to it, even if it can be done, then once it directly smashes the jobs of these franchisees, the monstrous anger of this group of people. How can the headquarters bear it, once it is not handled well, it will even have a devastating blow to the entire brand, after all, the market is still in the hands of these people, so the process of direct sales replacing franchises can only be slowed down.

Lin Fan naturally didn't know that the president sitting opposite him had thought so much in his mind in an instant, and slowly sipped the tea and waited quietly for the president's speech.

"Please come over today, in addition to wanting to meet you, there is one more thing I want to hear your opinions!"

Lin Fan smiled and said, "Please instruct!" ”

The president said: "The annual meeting every year. In addition to commending everyone who has worked hard for a year, I also have the intention of understanding the problems encountered in the process of carrying out the work, and after summarizing these problems, the headquarters will provide some help as much as possible. This annual meeting. As you can see, the development of various regions is extremely uneven, take Qing Province as an example, the total economic output of Qing Province can only rank in the middle and upper in the country. But it only took you half a year to leave them far behind, and in the final analysis, you are too strong. And they are too weak! ”

Lin Fan was humble a few times, saying that they are too strong, that is a bit exaggerated, and it is not appropriate to say that other areas are too weak, but the franchisees are not the same as the group to do things, and the pattern is not the same, the group company is considering how to develop faster, and the franchisees are always thinking about how to develop less risky.

The company took the franchisees to ask for directions, and passed the risk to the dealers, naturally standing and talking without back pain, Lin Fan is because he has the advantage of rebirth, understands the development trend of the future retail market, and dares to develop in such a "desperate" style, how dare other dealers do this, they are all to find a successful experience to continue to copy, want them to invest all, take risks, they don't do it, they would rather earn less a year, as long as they don't go bankrupt.

"Where's the strength? I think it's not just me, even these dealers are also aware of it, one is the level of management, which the headquarters can not give too much support, on the other hand, the opportunity to open a store, this other area is too far behind Qing Province, of course, this is the problem of insufficient market grasp ability, I don't know how to open a store, what kind of store to open, but there are examples of your success here, I believe that next year the street shops in various regions will gradually exert force, so I am not worried about this channel, and I am worried that there is no way to arrange people to go to every province and city to helpWe thought about it for a long time and felt that there were some things we could do, such as strategic alliances! ”

Lin Fan listened while thinking about the meaning of the president's words, to say that he tried his best for the interests of the franchisee, Lin Fan did not believe it, all his starting points were for the interests of the group, when the president said "strategic alliance", Lin Fan's heart suddenly suddenly, and he seemed to understand the president's intentions.

"At present, the headquarters has begun to look for comprehensive strategic cooperation with large commercial entities, which includes all the current national department store chains, supermarket chain channels, the headquarters is trying to package together to talk about cooperation, on the one hand, it can quickly expand market share, and at the same time cooperate with these large commercial entities, which has great benefits for the promotion of brand influence."

Lin Fan said with a smile: "The headquarters has helped us a lot, and we have saved a lot of energy for this, and we can devote our limited time to the expansion of other channels." ”

The president frowned without a trace and said: "After several rounds of negotiations, almost all well-known businesses have put forward a requirement, that is, it must be directly operated by the manufacturer!" ”

Sure enough, Lin Fan and Xu Si glanced at each other, and then listened to the president: "So I came to you today, I also want to hear your opinions, for these strategic cooperation units, the company opened a direct store in the past, but you can rest assured, although the company is directly operated, but the store's commodity promotion activities will be consistent with your place, and there will be no one product, two prices!" ”

Lin Fan shook his head and said, "This is not suitable!" ”

The president looked at Lin Fan with an expressionless face, but he didn't expect his reaction to be so decisive, Li Jin gave Lin Fan a look, and motioned him to give the president some face, a person of John's status values face more than anything else.

Lin Fan only pretended not to see, this kind of principled issue, there must not be the slightest concession, John is laying out for the future, what he said now is good, once Lin Fan makes concessions, they will open the direct store in, and they will definitely press step by step, encroaching on the market little by little, this is what Lin Fan can never allow, in the market of Qing Province, Lin Fan and the company, there can only be one, either you come, or I come! (To be continued......)