This time, Ye Shaofeng has already answered 4 or 5 calls, all of which are the phone numbers of several other eLong department stores, today "Yaxi" opened, several stores who were concerned about this brand in the early stage were ready to come to the scene in the afternoon to see the operation of this brand, but in the morning they have arranged for people to come here to inquire first, and when they learned that "Yaxi" opened only 1 hour to break the news of sales of more than 20,000, several store managers could no longer sit still, and called Ye Shaofeng one after another, asking him to put "Yaxi" no matter what. to introduce their own stores, and proposed, to give conditions, to support support, and this time there is no need for Ye Shaofeng to be embarrassed, they are willing to go to the top of the group to ask for help.

Ye Shaofeng smiled bitterly, it's not that he is unwilling to introduce, nor is he unwilling to give conditions, but the master on the other side doesn't seem to listen to his words at all, this idea of introducing "Yaxi" into all stores is estimated to be a bit unrealistic, but Ye Shaofeng is still a little sure that he can promote a few.

After a few cups of tea, Lin Fan wanted to say goodbye, he knew what he should know, and he also made the request, he wanted to go to the scene with Xu Si again, and then go back to the company.

Before he could speak, Wu Xiaosong's phone rang, Lin Fan and the others glanced at him, Wu Xiaosong said sorry, and then picked up the phone and saw that it was an unfamiliar number, so he quickly hung up.

Lin Fan saw his action, so he was about to speak again, but Wu Xiaosong's phone rang again, Lin Fan looked at him and said, "Manager Wu will answer the phone first." ”

Ye Shaofeng looked at him dissatisfied, Wu Xiaosong confessed repeatedly, then picked up the phone and walked out the door, went out, and answered the channel angrily: "Which one?" ”

The call was made by Zhao Hua, and Zhang Ziming was standing beside him. Hearing that the other party's tone was not very good, Zhao Hua thought depressedly that it was not the right time to make this call, the other party was angry, how to communicate the problem.

But the phone had already been connected, so he had to introduce his identity head-on, and at the same time politely said that he wanted to visit Wu Xiaosong.

Wu Xiaosong heard Zhao Hua's tone was very humble, and his heart was a lot easier, he was in the office just now, and he was doing more than the official, Lin Fan and Xu Si were obviously on an equal footing with Mr. Ye and Mr. Wang, he was aggrieved like a grandson in it, and he had been playing the role of the audience and the tea boy, which would be held by Zhao Hua as an uncle, and his heart was suddenly much more comfortable, so he said: "I'm in Nanhu Store today, and you can come to the collection and distribution center another day when you have time." ”

As soon as Zhao Hua heard that Wu Xiaosong was in the Nanhu store of Yilong Department Store, where was he willing to wait any longer, every second was in the shopping mall, he immediately hit the snake with the stick, and wanted to come over to visit Wu Xiaosong now.

Wu Xiaosong thought about it, it would be fine, and he went back to the office to continue pretending to be his grandson, so it was better to take this opportunity to ask Mr. Ye for a leave to pretend to be an uncle, so he agreed and asked Zhao Hua to go directly to the administrative office on the 5th floor.

Wu Xiaosong went back to the office and asked Ye Shaofeng for instructions, saying that a customer came up and needed to be received. Originally, Wu Xiaosong was dispensable, he had something, and Ye Shaofeng naturally let him deal with it by himself.

He found a reception room, then made himself a cup of tea, and sat down, which felt much more comfortable than accompanying the leader.

Zhao Hua went up to the 5th floor and called Wu Xiaosong again, they were obviously not qualified to let Wu Xiaosong greet him personally, Wu Xiaosong told him to come directly to the No. 2 reception room.

Zhao Hua and Zhang Ziming are both dealing with people in department stores for the first time, they have no experience, and they are a little nervous, after all, they can't figure out the details of Wu Xiaosong, they only feel that the other party is in charge of attracting investment in the shoe area of all eLong Department stores.

Entering the No. 2 reception room, Wu Xiaosong stood up slowly, exchanged pleasantries with the two, and beckoned the two to sit down.

Zhao Hua introduced Zhang Ziming's identity to Wu Xiaosong, and Wu Xiaosong knew that the man in his 50s with a big belly in front of him was the general manager of "Daming Commerce", so he was a little polite to them.

"I didn't ask in detail on the phone just now, which mall has your brand done before?"

Zhao Hua scolded his mother in his heart, why is it the same problem, he had to honestly tell Wu Xiaosong what he told Wu Xiaojie again.

"Oh? That is, there is no store in Qing Province, which is not easy to do, you should know that there are certain requirements for the introduction of brands in shopping malls, and visibility, ping effect, and positioning are the focus of our investigation. Wu Xiaosong said freely.

Zhang Ziming and Zhao Hua looked at each other, they have never dealt with department stores, as one of the major retail channels, the rules of the game between department stores and street channels are different, open a store on the street, as long as you have money, the rent, the landlord will not care about the quality of your brand, he will rent it to you, so even if it is the best location to open a store on the street, as long as you can give the rent, you can take it.

In the department store, it is different, first look at the brand, in the brand placement of the mall, you can see that the best brand will give the best side hall, and then the seniority will be ranked, in turn, and the positioning of the similar brands will be grouped together, and there will never be a situation where the high-line brand and the mass brand are put together.

If the brand awareness is about the same, and the strength of the group company is about the same, then it depends on the ping effect, whose ping efficiency is high, whose position will be preferred. This is the rules of the game in the shopping mall, if you want to develop in the department store, it is not how rich you are, but whether your brand is big enough, and whether your ping effect is high enough, otherwise you are holding a bunch of money, and the shopping mall cannot want you, because your entry will bring fatal damage to the business atmosphere of the entire shopping mall, and will affect the development of the entire shopping mall.

These Zhang Ziming and Zhao Hua are not clear, they are still doing public relations, to spend money, no matter what, to enter the dream, what they don't know is that if you do public relations under the premise of conforming to the rules of the game in the shopping mall, maybe the merchants can give you some superior conditions appropriately, a little convenient, but if your brand positioning itself does not conform to the overall positioning of the shopping mall, then any investment will not dare to bring you in, on the one hand, it will be self-defeating, on the other hand, it is impossible to pass in the group headquarters.

"Lifus" such an emerging brand, the shopping mall has no love for it, a you do not have a good market performance as a reference, and secondly, the brand positioning is not high, and the popularity is impossible to talk about, like this brand, any department store will not pay attention to it. Although Wu Xiaosong has not been doing investment promotion for a long time, he is not familiar with the brand, but he has a habit, that is, the brands he does not know are all classified as unknown brands.

Zhang Ziming and Zhao Hua still don't know Wu Xiaosong, and they don't know the negotiation process between him and Lin Fan at the beginning, if they knew, they would definitely mourn for themselves for three minutes first. (To be continued.) )